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The Leading Edges of Sustainability Strategy

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The Leading Edges of Sustainability Strategy

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    1. The Leading Edges of Sustainability Strategy Christopher Juniper 15 December 2010

    2. Tis a Privilege to Live in Colorado…. Tis a Privilege to Serve: USAG Fort Carson PRISTINE Energy Project 6035 Cleantech Team Regional Sustainability Project at PPACG Asia Pacific Roundtable for Sustainable Consumption and Production CORE Colorado

    3. Sustainability Warrior History: CO ballot initiatives (failed) RE: recycling and no nukes (1976) Designed/produced passive solar adobe home (1982) City of Portland: Economic Development Manager (1988-97) Sustainable Economic Development policy adopted (1994) Rocky Mountain Institute: Natural Capitalism Practice and Hypercar program (1999 - 2002); Natural Capitalism Solutions (2003-present) Fort Carson Sustainability Planner (2003 -) present Tools: First total company life-cycle analysis - Clif Bar Inc. (2006) LASER Guide – Local Action for Sustainable Economic Renewal

    5. Serendipity of the Century A more sustainable business is more profitable! A more sustainable community is more prosperous!

    6. Irony of the Century Carbon dioxide is a pollutant! Just like any other natural substance, too much in the wrong place. 3 Key Numbers to Know about Climate Chaos: Percentage of atmosphere that are GHGs: 0.3% Degrees F the Earth is Warmed by GHGs: 60 Percentage that GHGs are now above normal: 38%

    7. Topics: Principles of Organizational Sustainability Strategies Fort Carson’s Sustainability Journey Overall Sustainability System Transportation Planning Leading Edge Business Sustainability Trends from State of Green Biz 2010 Exercise: Life-cycle Management (1-3 pm)

    8. Topics: Principles of Organizational Sustainability Strategies Fort Carson’s Sustainability Journey Overall System Transportation Planning Leading Edge Business Sustainability Trends from State of Green Biz 2010 Exercise: Life-cycle Management (1-3 pm) OUTCOME: Evaluation of suppliers to your Bike Mfg company using your Principles of Sustainability.

    9. Sustainability Definitions

    10. What is Sustainability? Key Components: Whole-System Thinking Intergenerational Approach

    11. What is Sustainability? Better Management Today Future

    13. Natural Capitalism offers companies a set of principles to achieve a durable competitive advantage

    14. Does it run on sunlight? use minimal energy? fit form to function? recycle everything? curb excess from within? reward cooperation? Eliminate toxicity? Is it beautiful?

    15. The bumpy surface of the lotus leaf sheds dirt with rain water Nature as mentor

    16. Sustainability Integration Model

    17. Topics: Principles of Organizational Sustainability Strategies Fort Carson’s Sustainability Journey Overall System Transportation Planning Leading Edge Business Sustainability Trends from State of Green Biz 2010 Exercise: Life-cycle Management (1-3 pm)

    18. Fort Carson’s 2027 Sustainability Goals for Better Management Zero Waste Solid waste Hazardous waste Wastewater 100% Renewable energy 75% Reduction Water Use Sustainable Transportation Sustainability in all Procurement Decisions Achieve through Community Partnerships & Training of all employees / users

    19. Existing and new projects:

    20. Existing and new projects:

    23. THE NISSAN LEAF (Grid-Enabled Vehicle) ~99 MPGe but $32,500 Compared to $15k gasoline car: 72,000 miles breakeven w/$12,500 rebates 254,000 miles w/o rebates (comp: $15,000 car) Motive Kestrel: half the weight, 2x the MPGe

    24. Is There PRT In Our Future?

    25. Heathrow Airport PRT Operational Testing has Commenced

    27. Fort Carson Sustainable Transportation 25 Yr. Sustainable Transportation Goal: 40% Vehicle Miles Traveled Reduction from 2002 Objectives for 2012 (adopted 2007) Reduce single-occupant non-mission trips 25% per capita 100% access to sustainable transportation fuels 10% annual increase in alternative fuels 2% annual decline in petroleum fuels Utilize plug in hybrid vehicles soon as commercially cost-effective Objectives for 2020 (EO13514 / DoD SSPP, 2010) 34% reduction direct GHGs; 13.5% indirect (commuting) The public expects industry and government entities to provide products and services without endangering human health and safety. Fort Carson’s SEMS takes a longer view: manage the environmental, economic, and social impacts of what we are doing today with the goal of continuously improving the outcomes that will affect the installation’s ability to carry out future missions. The public expects industry and government entities to provide products and services without endangering human health and safety. Fort Carson’s SEMS takes a longer view: manage the environmental, economic, and social impacts of what we are doing today with the goal of continuously improving the outcomes that will affect the installation’s ability to carry out future missions.

    28. Topics: Principles of Organizational Sustainability Strategies Fort Carson’s Sustainability Journey Overall System Transportation Planning Leading Edge Business Sustainability Trends from State of Green Biz 2010 Exercise: Life-cycle Management (1-3 pm)

    29. Serendipity of the Century A more sustainable business is more profitable! A more sustainable community is more prosperous! Thus, sustainability progress has a chance!!

    30. State of Green Biz 2010 Radical Transparency Goes Mainstream Detailed info growing exponentially about products/services instantly available. WalMart launched Sustainability Consortium for product info and labeling. 115-yr old UL launched green certification. US Federal Trade Commission may weigh in. Whose job is this?

    31. State of Green Biz 2010 Green Marketing Gets Even Murkier Consumers willing to embrace and pay more for green shopping despite recession. Marketing challenge: premium price for green is a “non-starter” – so popular items save people $$ … but savings can disappear if energy-efficient energy-consuming products are used more often. “Great chasm of ignorance” keeps consumers “dazed and confused”, and may buy less green as a result. Americans behave more like developing country in green purchasing – focused on self-interest.

    32. State of Green Biz 2010 Green Innovation Becomes A Great Idea Green solutions not especially new – example: Recycled aluminum cans Bio-based packaging Is this good or bad?? Eco-patent commons launched 2008 by IBM et.al. to convey green tech patents to public domain. Nike et.al. launched GreenXchange to share green technologies. Environmental Defense launched Innovation Exchange.

    33. State of Green Biz 2010 Greener Fleets Hit The Streets Corporate and institutional buyers were a “bright green spot.” Fort Carson goal: 75% new fleet vehicles are alternative fuel. All-hybrid taxi fleets growing Coke, FedEx, et.al. hybrid-diesel electric delivery fleets FedEx models have 96% less particulates and 75% less smog- forming emissions than existing vehicles. Green fleet strategy can reduce operating costs 7%/yr. Driver training can reduce fuel consumption (and therefore GHG emissions) 3%.

    34. State of Green Biz 2010 Energy Efficiency Gains Horsepower Huge savings remain possible Good data center management practices can save 20% New tools like Sustainability Dashboard help management of energy McDonald’s shaving 13.6% off energy bills with 3rd party help. Companies like Yahoo! shifting from carbon offsets to energy conservation as strategy. Is this more legitimate? RMI estimates 30% of US electricity consumption could be saved.

    35. State of Green Biz 2010 IT Aims to Save the World IT responsible for 2% of world’s GHGs – growing to 3% by 2020. Telepresence / virtual meetings can reduce GHGs far more. Will “Inconveniencing electrons” reduce travel? Software helping facility managers / homeowners better manage energy use from afar or via internal information. IBM’s Smart Planet campaign (product) addresses suppliers and water management. Microsoft focused on IT providing breakthrough solutions.

    36. State of Green Biz 2010 Toxics Become A Strategic Issue Reports on toxics in consumer products moved the issue up the corporate ladder. SonyEricsson eliminated PVC from products Activists focused on specific chemicals in specific products WalMart launched green chemical screening tool Local government actions increasing Progressive states led with tougher regulations – MN and CA Chicago and MN banned BPA plastics in products What scale should this happen – local / state / federal / intl.? Supplier and NGO partnerships developing green chemistry solutions e.g. Better Cotton Initiative

    37. State of Green Biz 2010 Food Companies Put Their Supply Chains on the Menu Food sustainability hasn’t been mainstream issue but now under activist attacks. Retailers now pushing suppliers for solutions. Safeway launched Locally Grown campaign Is locally-grown better than “organic” if one or the other? San Francisco adopted county food policy. Trader Joe’s was last in Greenpeace’s sustainable fish scorecard. 75% of world’s important fish stocks in trouble

    38. State of Green Biz 2010 Packaging Companies Rethink the Box New generation of packaging innovations Coke’s 30% plant derivative bottle – headed to 100%? Dell bamboo cushioning for products shipped Aramark’s reusable take-out food containers for colleges Terracycle’s new products from recycled packaging Backpacks from CapriSun packages Are you given enough incentives to minimize packaging you use?

    39. State of Green Biz 2010 Green Business and Cleantech Find Common Purpose Green business has been process-oriented e.g. management strategies. Now merging with new green techs. Smart Grid example – allowing more sustainable intermittent energy sources to be used. Federal government investing $3.4 billion in smart-grid companies to help launch them. Investing in other Cleantech companies through grants not equity. Is this a proper government role?

    40. State of Green Biz 2011 Consumer Giants Awaken to Green Procter & Gamble Sets Goal 100% Renewable Energy Companies Aim for Zero Half of GM’s 146 mfg plants are zero waste to landfill The Developing World Yanks the Supply Chain “Conflict minerals” & other issues gaining attention Greener Transport Makes its Move UPS expanded carbon-neutral shipping to 35 countries Sustainable Food Becomes a Main Course Walmart started program to buy $1 billion in food from small/med farmers and train 1 million in sustainable agriculture

    41. State of Green Biz 2011 Metrics and Standards Become the Rule Timberland’s Environmental Footprint Rating will be expanded from 14% of its shoes now to 100% by 2013. Toxic Concerns Spur Greener Alternatives BPA found in 91% of Canadians, more in teenagers Water Footprinting Makes a Splash Levi reduced water to make jeans 96% (but only 4% of Lcycle) Companies Learn to Close the Loop Naked Juice attaining 100% post-consumer recycled bottles Bioplastics Become Material Stonyfield Farm switching to corn-based packaging and planting non-GMO corn replacements

    42. Sustainability: Conducting Attractive Conversations

    43. Sustainability “I….” Challenges

    44. Sustainability Performance Life-cycle Management System Climate change video here to break up slides, stimulate some brief discussion on it. Use Chapter 13 from mama Earth, approx three minutes, ending with “overwhelming”. Bottom bullets from USA Today, 29 May 06, “Alaska the Poster State for Climate Concerns” by Eliz Weise. Specifics: corn or soybean yields decrease 17% with a 2 degree increase in temperature. Cornell Ag professor said that in 2005, some milk herds had 5-15% drop which is expected with higher summer temperatures - milk production goes down above 80 degrees. Poison Ivy thrives in more co2: see From DoD’s publication in 2000 “US Dept of Defense - Climate change, energy efficiency and ozone protection” “supporting climate change initiatives, protecting stratospheric ozone, and preserving military sustainability, operations and readiness are mutually supportive goals.”Climate change video here to break up slides, stimulate some brief discussion on it. Use Chapter 13 from mama Earth, approx three minutes, ending with “overwhelming”. Bottom bullets from USA Today, 29 May 06, “Alaska the Poster State for Climate Concerns” by Eliz Weise. Specifics: corn or soybean yields decrease 17% with a 2 degree increase in temperature. Cornell Ag professor said that in 2005, some milk herds had 5-15% drop which is expected with higher summer temperatures - milk production goes down above 80 degrees. Poison Ivy thrives in more co2: see From DoD’s publication in 2000 “US Dept of Defense - Climate change, energy efficiency and ozone protection” “supporting climate change initiatives, protecting stratospheric ozone, and preserving military sustainability, operations and readiness are mutually supportive goals.”

    45. Sustainability Performance Life-cycle Management System Climate change video here to break up slides, stimulate some brief discussion on it. Use Chapter 13 from mama Earth, approx three minutes, ending with “overwhelming”. Bottom bullets from USA Today, 29 May 06, “Alaska the Poster State for Climate Concerns” by Eliz Weise. Specifics: corn or soybean yields decrease 17% with a 2 degree increase in temperature. Cornell Ag professor said that in 2005, some milk herds had 5-15% drop which is expected with higher summer temperatures - milk production goes down above 80 degrees. Poison Ivy thrives in more co2: see From DoD’s publication in 2000 “US Dept of Defense - Climate change, energy efficiency and ozone protection” “supporting climate change initiatives, protecting stratospheric ozone, and preserving military sustainability, operations and readiness are mutually supportive goals.”Climate change video here to break up slides, stimulate some brief discussion on it. Use Chapter 13 from mama Earth, approx three minutes, ending with “overwhelming”. Bottom bullets from USA Today, 29 May 06, “Alaska the Poster State for Climate Concerns” by Eliz Weise. Specifics: corn or soybean yields decrease 17% with a 2 degree increase in temperature. Cornell Ag professor said that in 2005, some milk herds had 5-15% drop which is expected with higher summer temperatures - milk production goes down above 80 degrees. Poison Ivy thrives in more co2: see From DoD’s publication in 2000 “US Dept of Defense - Climate change, energy efficiency and ozone protection” “supporting climate change initiatives, protecting stratospheric ozone, and preserving military sustainability, operations and readiness are mutually supportive goals.”

    46. Sustainability Performance Life-cycle Management System Climate change video here to break up slides, stimulate some brief discussion on it. Use Chapter 13 from mama Earth, approx three minutes, ending with “overwhelming”. Bottom bullets from USA Today, 29 May 06, “Alaska the Poster State for Climate Concerns” by Eliz Weise. Specifics: corn or soybean yields decrease 17% with a 2 degree increase in temperature. Cornell Ag professor said that in 2005, some milk herds had 5-15% drop which is expected with higher summer temperatures - milk production goes down above 80 degrees. Poison Ivy thrives in more co2: see From DoD’s publication in 2000 “US Dept of Defense - Climate change, energy efficiency and ozone protection” “supporting climate change initiatives, protecting stratospheric ozone, and preserving military sustainability, operations and readiness are mutually supportive goals.”Climate change video here to break up slides, stimulate some brief discussion on it. Use Chapter 13 from mama Earth, approx three minutes, ending with “overwhelming”. Bottom bullets from USA Today, 29 May 06, “Alaska the Poster State for Climate Concerns” by Eliz Weise. Specifics: corn or soybean yields decrease 17% with a 2 degree increase in temperature. Cornell Ag professor said that in 2005, some milk herds had 5-15% drop which is expected with higher summer temperatures - milk production goes down above 80 degrees. Poison Ivy thrives in more co2: see From DoD’s publication in 2000 “US Dept of Defense - Climate change, energy efficiency and ozone protection” “supporting climate change initiatives, protecting stratospheric ozone, and preserving military sustainability, operations and readiness are mutually supportive goals.”

    47. Sustainability Performance Life-cycle Management System Climate change video here to break up slides, stimulate some brief discussion on it. Use Chapter 13 from mama Earth, approx three minutes, ending with “overwhelming”. Bottom bullets from USA Today, 29 May 06, “Alaska the Poster State for Climate Concerns” by Eliz Weise. Specifics: corn or soybean yields decrease 17% with a 2 degree increase in temperature. Cornell Ag professor said that in 2005, some milk herds had 5-15% drop which is expected with higher summer temperatures - milk production goes down above 80 degrees. Poison Ivy thrives in more co2: see From DoD’s publication in 2000 “US Dept of Defense - Climate change, energy efficiency and ozone protection” “supporting climate change initiatives, protecting stratospheric ozone, and preserving military sustainability, operations and readiness are mutually supportive goals.”Climate change video here to break up slides, stimulate some brief discussion on it. Use Chapter 13 from mama Earth, approx three minutes, ending with “overwhelming”. Bottom bullets from USA Today, 29 May 06, “Alaska the Poster State for Climate Concerns” by Eliz Weise. Specifics: corn or soybean yields decrease 17% with a 2 degree increase in temperature. Cornell Ag professor said that in 2005, some milk herds had 5-15% drop which is expected with higher summer temperatures - milk production goes down above 80 degrees. Poison Ivy thrives in more co2: see From DoD’s publication in 2000 “US Dept of Defense - Climate change, energy efficiency and ozone protection” “supporting climate change initiatives, protecting stratospheric ozone, and preserving military sustainability, operations and readiness are mutually supportive goals.”

    48. Thank You for Your Kind Attention And For All That You Do For My Family Our Planet, And The Next Generation of All Species! Cljuniper@mac.com

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