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Surfacing: A Genealogy of Computer Interfaces and, Sometimes, Technical Communication. Johndan Johnson-Eilola Purdue University <johndan@purdue.edu> <http://tempest.english.purdue.edu/>. Automation and Work.
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Surfacing: A Genealogy of Computer Interfaces and, Sometimes, Technical Communication Johndan Johnson-Eilola Purdue University <johndan@purdue.edu> <http://tempest.english.purdue.edu/>
Automation and Work “Pretty speeches about cooperation, communication, and common interests cannot hide the fact that in most companies, people who are doing the actual work do not ‘belong’ or do not feel that they do.” (Floyd, “Let’s Be Honest About Automation.” Computers and Automation, Sept. 1962, XI.9)
Surfacing: An Overview • Interface: Primary Space for Intellectual Labor in the Next Century • Quality of Work Linked to Interface • Tech Comm Increasingly Fragmented, Made Invisible
Postmodernist Shift:Time to Space • Philosophy (Feenberg, Foucault) • Literary Theory (Jameson, Baudrillard) • Management Theory (Drucker, Zuboff) • Usability (Suchman, Wurman)
Time-Based Interfaces • User Interaction Limited • User Communication Serial • Knowledge Accumulated in Larger Context via Apprenticeship
Space-Based Interface: CLI • CLI = “Command Line Interface” • User Interacts “Directly” (+ Serially) • Knowledge Moves into Computer (But is Still Normally Invisible)
Graphical Interface: GUI • User Interacts Across Two Dimensions • Knowledge Surfaces • Knowledge Space Shrinks
Contracting Spaces and Times • Work Space Condenses, Flattens • Help Space Condenses, Disappears • Interface Structures (and Deconstructs) Work
Feenberg’s Primary and Secondary Moments of Instrumentalization
Social Interface: ProNoun MOO • Surfaces Social • Re-Integrates Work into Social Context • Focuses on Communication as Ongoing Process
Communication as the Future of Work • Take Control of the Interface
Communication as the Future of Work • Take Control of the Interface • Make Tech Comm the Focus, not Technology
Communication as the Future of Work • Take Control of the Interface • Make Tech Comm the Focus, not Technology • Technology = Rhetoric
Communication as the Future of Work • Take Control of the Interface • Make Tech Comm the Focus, not Technology • Technology = Rhetoric • Improve Our Public and Corporate Image