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Effective Communication for Mississippi Lakes Association's Success

Discover the successful communication strategies implemented by the Mississippi Lakes Association, resulting in improved member engagement, cost savings, and increased visibility. Learn how they transitioned from print to digital platforms and effectively utilized social media.

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Effective Communication for Mississippi Lakes Association's Success

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  1. Mississippi Lakes AssociationA Real Life Example of How Good Communication Pays Off Rob Bell President, Mississippi Lake Association rob.m.bell@gmail.com Dave Hands Chairman, MLA Communications Committee davehands123@gmail.com

  2. Agenda • MLA Transition – Committee Structure • Communications Requirements • Timely • Public • Transitional • The Communications Committee • The PAYOFF!! Lake Links - Communications

  3. Mississippi Lakes Association Transition • Lake plan project begins 2012 – adoption 2015 • Lake plan implementation requires more volunteers and better organization • “Lean” Committee Structure • Communications • Environment • Boating and Recreation Lake Links - Communications

  4. Communications: Getting Started • Build the Team • What is our message? • Communications Survey • Are we ready for a Logo or “Brand”? • Existing Communications Platforms: Web Site, Mississippi Belle, Facebook • Where are the communications gaps? • Is our message being delivered in a timely way? • Are our communications vehicles cost-effective? Lake Links - Communications

  5. Our Original Web Site: • Not mobile-friendly • Outdated content • Outdated look & feel • Awkward navigation • Cumbersome to update • Requires HTML- know-how Lake Links - Communications

  6. Our new Web Site: mississippilakesassociation.org Responsive, dynamic, colourful, easily updated Lake Links - Communications

  7. The Mississippi Belle • Published annually • 3000 copies • 46 Advertisers • 1000 hours • $1,000. net return 2015 2016 Lake Links - Communications

  8. Facebook Facebook • The go-to place for information and comment • Quick and easy to update • Instantaneous, immediate • A traffic-driver Lake Links - Communications

  9. Your Mississippi Minute: e-news • E-mail list and advertisers • Published 7-times a year • Information digest • Links to the web site • Advertising opportunity Lake Links - Communications

  10. Mississippi Belle On LineOur lake magazine goes digital. Always fresh, always current and our entire library is archived and searchable. Lake Links - Communications

  11. Public Association Information • New website based on Joomla open source technology • Content Management System; anyone can contribute • Hosted externally at ‘Hosting Nation’ • Locally managed by RAD Media Lake Links - Communications

  12. Transitional: Print to Electronic • Begins with Your Mississippi Minute • Current project: Mississippi Belle Online • Resides within the website • Formally edited content updated monthly • Searchable archive of historical articles stretching back 12+ years Lake Links - Communications

  13. The MLA Communications Committee • Meets regularly to brainstorm ideas • Contributes to media content • Workload divided among members: Web Site, Your Mississippi Minute, Face Book, Mississippi Belle on Line • Interacts with the community – Carleton Place Home Show; Bridge Street Bazaar • Manages all communications and the MLA Brand Lake Links - Communications

  14. The PAYOFF!! • Elimination of $9000+ annual printing costs • Timely communications • Member engagement and retention • Visibility and recognition Lake Links - Communications

  15. Thanks for Listening! • Any questions? Lake Links - Communications

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