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This strategic plan outlines the market opportunity, value proposition, unique qualifications, business model, leverageability, revenue generation, and risk factors for (Business Name).
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The Market Opportunity • Discussion of the potential market and their needs • Opportunities present in your specific niche market(s) • Confirmation of opportunity based onbusiness experience to date
2. Your Compelling Value Proposition • How you help your clients • Your expertise within your market niche • Your business partner’s expertise (where relevant) • Why clients will want to work with you
3. Your Unique Qualifications • What you bring to the table • What your partner brings to the table
4. Your Business Model • Discussion of your business model • Your service delivery approach • How your business model works for your clients
5. Leveragability of Your Business Model • Clear plan for how you are going to grow your business: • For managing large opportunities • New products & services • New customer segments
6. How You Will Make Money • How you will structure your business • How you will price your services • How you’re going to maintain or increase your margins as you grow
7. Risk Factors • Your specific risk factors (for example, reliance on key personnel, limited resources, limited profile) • What could go wrong?