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Stop Broadcasting and Start Connecting Kevin Dando kdando@pbs

Stop Broadcasting and Start Connecting Kevin Dando kdando@pbs.org. Highly recommended resources are available via PBS Engage (contact Amy Baroch, arbaroch@pbs.org for more) Best practices guides & consultation on a variety of social media tools stations are considering.

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Stop Broadcasting and Start Connecting Kevin Dando kdando@pbs

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  1. Stop Broadcasting and Start ConnectingKevin Dandokdando@pbs.org

  2. Highly recommended resources are available via PBS Engage (contact Amy Baroch, arbaroch@pbs.org for more) Best practices guides & consultation on a variety of social media tools stations are considering

  3. In the world of new media it’s easy to blog, Twitter, Facebook etc., but how do you know what conversations are happening that you should know about?When everything’s a “social” and a “conversation” how do you listen?

  4. Suggested ways to follow “the conversation” • Take time to look at your Web site’s stats to see where traffic is coming from – “referrals.” Google Analytics is particularly good at this.

  5. Suggested ways to follow “the conversation” About Twitter: David Pogue (NY Times Tech columnist) said in a column today: “Twitter IS a massive time drain. It IS yet another way to procrastinate, to make the hours fly by without getting work done, to battle for online status and massage your own ego. “But it's also a brilliant channel for breaking news, asking questions, and attaining one step of separation from public figures you admire. No other communications channel can match its capacity for real-time, person-to-person broadcasting.”

  6. Suggested ways to follow “the conversation” Twitter has many ways to track keywords • Search.twitter.com for up-to-the-minute (literally) tracking (examples: Mumbai, earthquakes)

  7. Suggested ways to follow “the conversation” • www.tweetlater.com allows you to set up alerts and track keywords in the public Twitter stream (and then have them e-mailed to you) • Facebook keyword tracking – facebook.com/lexicon • Facebook advertising (facebook.com/ads) – highly recommended

  8. Suggested ways to follow “the conversation” • Are there particular people you’re interested in knowing ALL about or tracking? Reporters? Colleagues? Influentials? Potential Funders? • Try Friendfeed (www.friendfeed.com), which aggregates all of the data coming from one person (Twitter, Flickr, etc.)

  9. For more information, or a copy of this presentation, please contact Kevin Dando, PBSkdando@pbs.org

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