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BBC World News now reaches more viewers in peak time than CNN

BBC World News now reaches more viewers in peak time than CNN. Breakfast Broadcast (0600-0900). CNN: 60,000. EMS Summer 2009 Monthly Reach (x1000). BBC: 63,000. Year. Source: EMS Summer 2009. Universe = 46M. Data based on 1 spot on each channel in the 0600 – 0900 weekday timeslot.

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BBC World News now reaches more viewers in peak time than CNN

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  1. BBC World Newsnow reaches more viewersin peak time than CNN

  2. Breakfast Broadcast(0600-0900) CNN: 60,000 EMS Summer 2009 Monthly Reach (x1000) BBC: 63,000 Year Source: EMS Summer 2009. Universe = 46M. Data based on 1 spot on each channel in the 0600 – 0900 weekday timeslot

  3. Major increase in ViewersBreakfast Broadcast (0600-0900) 75% Rise 0% Rise EMS Summer 2009 Monthly Reach (x1000) Source: EMS Summer 2009. Universe = 46M. Data based on 1 spot on each channel in the 0600 – 0900 weekday timeslot

  4. Evening, Peak Broadcast(1900-2200) CNN: 165,000 EMS Summer 2009 Monthly Reach (x1000) BBC: 175,000 Year Source: EMS Summer 2009. Universe = 46M. Data based on 1 spot on each channel in the 1900 – 2200 weekday timeslot

  5. Major increase in ViewersEvening, Peak Broadcast (1900-2200) 59% Rise 5% Rise EMS Summer 2009 Monthly Reach (x1000) Source: EMS Summer 2009. Universe = 46M. Data based on 1 spot on each channel in the 1900 – 2200 weekday timeslot

  6. Want to know why? • We always live up to the promise of “Putting News First” • Continuous investments in output, including a revamp of our brand and studios in 2008 • Incredible talent in peak hours, with Jonathan Charles and Sally Bundock leading the morning news and Zeinab Badawi fronting World News Today in the evening • Our unique take on the big stories, which cements our position as a truly global and genuinely unbiased news source • The success of special seasons such as Aftershock and Davos, capturing the imagination of viewers and growing our loyal audience • A European audience that sees us as the most trusted and stimulating international news channel* *the 2008 MBV survey

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