ENROLLMENT SHAPING 2007

1. ENROLLMENT SHAPING2007 Action Steps

2. Admitted Students Point-in-cycle Trend--Census Source: http://imir.iupui.edu/picx

3. Enrolled Students Point-in-cycle Trend – Census

4. Enrolled Students Point-in-cycle Trend – Census

5. Total Indianapolis Students Registered by Week

6. Nursing Heads by Week

7. Nursing Credits by Week

8. The Enrollment LifeCycle

9. The Many Doors to IUPUI—Undergraduate Stop Out Freshman Beginner External Transfer Intercampus Transfer

10. The Many Doors to IUPUI Stop Out Freshman Beginner External Transfer Intercampus Transfer

11. Each door should serve a role in accomplishing IUPUI’s enrollment goals and Each category of student has to be recruited and managed differently

12. Access Academic profile of incoming students Multidimensional diversity Affordability Need-based aid Merit aid Retention The Rankings Competing Priorities

13. IUPUI combines the academic strength of both Indiana University and Purdue University with the advantages of being located in a dynamic urban setting. Our unique combination of degrees and access to resources cannot be matched by any other campus in Indiana. Come see what all the excitement is about! WHERE IMPACT IS MADE Our Message

14. Non-Resident International Diversity Greater Indianapolis Metro Area High ability Key Recruitment Goals for Enrollment Shaping Initiative

15. Recruitment is any activity that will impact a student’s decision on whether or not to enroll and persist at the university. Recruiters include admissions professionals, but also current and future students, community members, faculty, alumni and university staff. A Definition of Recruitment

16. The Enrollment Funnel Suspects Prospects Time Applicants Admits Enrolled

17. Expand the top of the funnel. Examples of interventions: Purchase more prospect names Attend more recruitment events Segmented marketing of programs and scholarships Expand reach of campus events A Two-Fold Strategy

18. Step onto Campus 2160 attendees (+985 from 2006) 103 high schools covering the state from South Bend to Evansville

19. Increase the yield from one stage of the funnel to the next. Examples of interventions: Targeted scholarships Personalized “High-touch” messages focusing on the individual A Two-Fold Strategy

20. An Example:Non-Resident Freshmen Recruitment

21. The state of Indiana is the 5th largest net importer of college bound students Fall 2007 IUPUI had 9.1% non-resident enrollment (Fall 2006—9%) 3.6% of undergraduate students (2006-3%) 22.6% of graduate/professional students (2006-23%) Resident students decreased by 37 (-0.1%) and Non-resident students increased by 127 (+4.9%) Facts www.indiana.edu/~urr/research/index.shtml

22. To increase the number of new Non-Residents to 10% of the incoming freshmen class (or 400 students), IUPUI will need to enroll 270 additional Non-Resident students (including both domestic and international). At 2006 rates, this will require 1660 additional applications and 700 more admits from Non-Resident students. This would represent a 200% increase in applications and admits from Non-Resident students. Defining the Challenge

23. Prospective Students High School Counselors Parents Overseas Advisors Community Leaders Alumni Key Audiences

24. A world-class urban university Connecting research with the undergraduate experience Connecting students with the marketplace Connecting students with the community Visit IUPUI Key Messages

25. Expand recruitment travel outside of Indiana Generate student-specific communications Increase publicity of scholarship opportunities* Enhance on-campus programming Increase communications and outreach programs Coordinate communications and events across campus Share student data Welcome mutual participation in events Provide consistent messages Smooth transitions of students from one unit’s recruitment to the next unit’s recruitment Welcome faculty participation in recruitment at key times Key Initiatives

26. Valedictorian/Salutatorian -$10,000 Outstanding Freshman-$8,000 Dean’s Recognition-$6,000 IUPUI Service Award-$2,000-$4000 International Ambassador-$3,500 IUPUI Housing Stipend-$2,500/one time IUPUI Study Abroad Stipend-$2,500/one time Proposed NonResident Admission Based Scholarship Opportunities

27. Expand recruitment travel outside of Indiana Generate student-specific communications Increase publicity of scholarship opportunities Enhance on-campus programming Increase communications and outreach programs Coordinate communications and events across campus Share student data Welcome mutual participation in events Provide consistent messages Smooth transitions of students from one unit’s recruitment to the next unit’s recruitment Welcome faculty participation in recruitment at key times Key Initiatives

28. Coordinate current recruitment activities with those of the Office of Admissions (We want to reinforce, not duplicate) Faculty support and participation Policy review Communication How Academic Units Can Assist

29. Development of regional recruiters Better technology Partnerships with alumni recruiters Staffing for scholarship, financial assistance, and student life programs Catering to the needs and expectations of a more “traditional” student body Issues for the Future