1 / 61

PSYCHOLOGY & POWER

PSYCHOLOGY & POWER. Annija Mulzule Daphne Oude Geerink Lotte van Uittert Maya van Wingerden. INTRODUCTION. Maya : What is the psychological aspect of advertising? Annija : The results in real situations Lotte : Teaser campaigns Daphne : Smart Advertising.

meir
Download Presentation

PSYCHOLOGY & POWER

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. PSYCHOLOGY & POWER AnnijaMulzule Daphne Oude Geerink Lotte van Uittert Maya van Wingerden

  2. INTRODUCTION • Maya: What is the psychological aspect of advertising? • Annija: The results in real situations • Lotte: Teasercampaigns • Daphne: Smart Advertising

  3. What is the psychological aspect of advertisement?

  4. MAIN FUCTIONS OF ADVERTISING Inform Influence Persuade

  5. PERSUATIONElaboration likelihood model (E.L.M) • A theory identifying two ways of communication that can be persuasive. • Central Route • Peripheral Route

  6. CENTRAL ROUTE • High involvement • Big products • Doing research • Cognitiv Component

  7. http://www.youtube.com/watch?v=3RhxobpiAYM

  8. PERIPHERAL ROUTE • Emotional reaction/story • Low involvement • Temporary • Affective component

  9. Nespresso

  10. COLOR PSYCHOLOGY

  11. PURE COLOR TINTS SHADES

  12. Pure Color

  13. Campaign for the sushi restaurant Eatery

  14. Tints

  15. Campaign for Priorin brand shampoo

  16. Shades

  17. Javier Valero, unicef

  18. THE RESULTS IN REAL LIFE SITUATIONS

  19. De Beers (1955)

  20. VS.

  21. "There is just a handfulof ads ever created that have actually become more important than the product itself, that created wealth and built fortunes." - Mr. Garfield

  22. "The genius of the ad is thatat the same time there was a rising realisation that thisthing will kill you, it was identifiedwith a character who was, on the face of it, indomitable. - Mr. Twitchell

  23. https://www.youtube.com/watch?v=dDTBnsqxZ3k

  24. TEASER CAMPAIGNS

  25. Olympus

  26. Coca Cola

  27. Pepsi next

  28. Chanel

  29. Audi

  30. SMART ADVERTISING

More Related