Contrast Effect

1. Kelly Carew Contrast Effect

2. MMMMmmm Ice cream!

3. MMMMmmm Ice cream!

4. 2 1 Which looks more tempting?

5. MMMMMMMMMMMMMMM Ice Cream!!!!!!!!!!

6. 2 1 Which looks more tempting?

7. Object appears better or worse depending on what it is compared to All judgments are relative Individuals use relevant information to make judgments  availability heuristic What is contrast EffecT?

8. World’s tallest man: 7.9 Ft meets World’s shortest man: 2.4 ft Example of Contrast effect

9. Study mentioned in Aronson by Douglas Kenrick and Sara Gutierres Asked males in dorm to rate attractiveness of a potential “blind date” for friend Some men watching Charlie’s Angels Others were not Those watching rated the average female as less attractive than those not watching Inspiration…

10. 8 girls 4- shown picture of average man 4- shown picture of hotties then average man Both groups answered survey… Methods

11. How attractive is this man? Unattractive Average Very Attractive How likely would you be to go on a date with this man? Not likely Ehh Very Likely 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 How important are looks when dating a man? Not at all Moderately Very

12. Male in question

13. Hotties used as a point of comparison

14. Results How attractive is this man? Hotties: 3,3,6, 6 Just man: 3,7,7,8, Average: 4. 75 Average: 6.25 How likely would you be to date this man? Hotties: 1, 3,5, 6 Just man: 1,2,5, Average: 3.75 Average: 4 How important are looks when dating? Hotties: 6,8,8,10 Just man: 4,6,8,8, Average: 8 Average: 6.5

15. For the most part contrast did have an effect, male alone was rated higher Problems: It was hard to find a male that had a similar body type and pose-but was unattractive The man in question may have been perceived as being unattractive because of his facial expression Girls had a different view of physical attractiveness Girls have a varied opinion of how important looks are Discussion

17. The End