1 / 11

Stefaan De Ruyck

Stefaan De Ruyck. POSIT i ONERING. Historisch overzicht vanaf ’98, fusie BMCie/KNS tot op heden. POSIT i ONERING. positionering vanuit het beleidsplan. SWOT- ANALYSE. POSIT i ONERING : strengths. strengths. HERORIËNTERING THEATERLANDSCHAP 4 PIJLERS. POSIT i ONERING : strengths.

melita
Download Presentation

Stefaan De Ruyck

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Stefaan De Ruyck

  2. POSITiONERING • Historisch overzicht vanaf ’98, fusie BMCie/KNS tot op heden

  3. POSITiONERING positionering vanuit het beleidsplan SWOT- ANALYSE

  4. POSITiONERING: strengths strengths HERORIËNTERING THEATERLANDSCHAP 4 PIJLERS

  5. POSITiONERING: strengths strengths HERORIËNTERING EIGEN WERKING OP 3 NIVEAU’S

  6. POSITiONERING: weaknesses weaknesses OPERATIONELE MIDDELEN

  7. POSITiONERING: opportunities opportunitiesnesses EVOLUTIE SECTOR

  8. POSITiONERING: threats threats GLOBALE VRIJETIJDS- BESTEDING

  9. PROFILERING MARKETINGSTRATEGIE VOORCULTUURPODIA 4P’s+ 1 • PRIJS • PLAATS • PROMOTIE • 2 PRODUCTEN

  10. PROFILERING MARKETINGSTRATEGIE VOORCULTUURPODIA 2PRODUCTEN BRANDING PRODUCTIES

  11. PROFILERING COMMUNICATIESTRATEGIE = VERTALING SWOT

More Related