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Marketing Communications Update

Marketing Communications Update. September 2013. Ongoing marketing/communications objectives:. Build and maintain the AAALAC brand. Attract new applicants. Support international activities. Add value for current participants. Support internal communications and operations.

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Marketing Communications Update

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  1. Marketing Communications Update September 2013

  2. Ongoing marketing/communications objectives: • Build and maintain the AAALAC brand. • Attract new applicants. • Support international activities. • Add value for current participants. • Support internal communications and operations. • Promote and support AAALAC’s educational efforts.

  3. Exhibits 2012-2013 • North America: AALAS, “JAM” (FASS), Livestock Biotech Summit (BIO), PRIM&R, CALAS (Canada). • Pacific Rim: AFLAS Congress, SALAS (Singapore), JALAS (Japan), PALAS (Philippines), (KALAS (Korea), ANZLAA (Australia), TT2013 (International Society for Transgenic Technologies held in China). • Europe: FELASA(held in Barcelona), ESLAV-BCLAS (Belgium). • Virtual: BioConference LIVE (February, 647 visitors)

  4. www.bioconferencelive.com

  5. Site statistics • Averaging more than 10,000 visits a month • 126,143 total visits (up from 123,338 last year). • 76,923 individual visitors over the past year(up from 71,535 last year). • 57.8% were new visitors (a little more than last year). • Most popular areas: “FAQ,” section edged out the Directory of Accredited Organizations, followed by “About AAALAC.”

  6. The AAALAC e-brief Facebook Twitter Feed /Community Connection

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