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Meeting May 05 2012 All Faculty Meeting – VMEdu/ Edusys

Meeting May 05 2012 All Faculty Meeting – VMEdu/ Edusys. Contents. VMEdu / Edusys - Introduction: Key Value Proposition, Market Opportunity and Group companies VMEdu / Edusys – Why will we succeed? Key Success Factors, Technology Platform, Funding from Sequoia Capital

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Meeting May 05 2012 All Faculty Meeting – VMEdu/ Edusys

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  1. Meeting May 05 2012 All Faculty Meeting – VMEdu/Edusys

  2. Contents • VMEdu/Edusys - Introduction: Key Value Proposition, Market Opportunity and Group companies • VMEdu/Edusys– Why will we succeed? Key Success Factors, Technology Platform, Funding from Sequoia Capital • Summary of existing classroom courses in US: • PMstudy: Market share in US & Canada, Competitors and Marketing Messages • ITILstudy Foundation: market numbers, Competitors and Marketing Messages • Key Focus Areas and Important initiatives • Individual Faculty presentations • Brainstorming session • Next Steps and Questions

  3. 1. VMEdu/Edusys - Introduction Key Value Proposition • VMEdu/Edusys is a fast growing • Direct to Consumer focused (>95% of business) • Professional certification / test preparation training platform (overall global market opportunity of $ 80 billion) • With world class content • Training students across 150+ countries online and classroom sessions in 12 countries • With a great proportion of revenues from US(70%), UK(12%), Canada(6%), Australia(2%) and India(3%) • Enabled by a highly scalable proprietary technology platform (LMS + ERP) • Core Values and Motivators • Integrity • A high end education platform transforms lives and creates win-win opportunities CURRENT FLAGSHIP BRANDS OTHER EXISTING BRANDS • The company has grown more than 650% in the past 3 years, and we plan to continue similar growth in the future

  4. 1. VMEdu/Edusys - Introduction Strong portfolio of courses – Existing and pipeline courses put together address a market opportunity of $ 80 Bn Maintain and grow Leadership Status Expand Market Share Pipeline (Professional certification courses under evaluation) • PMStudy • PROJStudy • LEED • 108,000 / $ 50 Mn • CFA • 158,000 / $ 185 Mn • SHRM • 77,000 / $ 55 Mn 2010 70,000 / $ 120 Mn 2010 125,000 / $ 140 Mn • Microsoft • 190,000 / $ 360 Mn • CPA • 113,000 / $ 150 Mn • CISCO • 80,000 / $ 600 Mn • ITILStudy 2010 180,000 / $ 200 Mn • 6SigmaStudy • AIPMM • APM • APICS 2010 150,000 / $ 300 Mn • ASME • CISSP • CPR Hybrid courses available • FAI • GRE Test Prep • GMAT Test Prep Hybrid courses to be launched in 6 months • RMstudy • NGstudy • M_O_R • IIBA • MSP Hybrid courses to be launched in 12 months • MyCATstudy • HRCIstudy • Oracle • SAT • NCMA Online courses launched • HRDstudy • VMWare Courses under evaluation • SCRUM

  5. 1. VMEdu/Edusys - Introduction VMEdu Inc: Group companies • 5 Group companies in US, India, UK, Australia and Singapore • The UK, Australia and Singapore operations were set up within the past 9 months

  6. 1. VMEdu/Edusys - Introduction VMEdu Inc: Group companies • US office - Phoenix • India office – Bangalore • UK Office – London

  7. 2. VMEdu/Edusys – Why will we succeed? VMEdu – Key Success Factors • High level of automation • Low fixed costs • Glocal model • Low customer acquisition costs (improved through creating strong brands through better analytics, social media and word of mouth publicity) Lowest Costs • Best course content • Highest success rates and Moneyback guarantees • Best quality customer experience • # 1 or # 2 in every brand (through focused teams, websites and R&D) Web-based Technology Best Quality Highest scalability • Online students in 150+ countries • More than 100 physical classes across 12 countries each month • ‘Entrepreneurial Ecosystem’ for core faculty Innovative Marketing Unmatched Flexibility Platform Benefits Platform Enablers • Market/Country driven flexibility – “Close to Customer” • Supports different course types • Caters to different learning styles and budgets • VMEdu has a Disruptive Business Model is with emphasis on Best Quality, Lowest Costs, Highest Scalability and Unmatched Flexibility

  8. 2. VMEdu/Edusys – Why will we succeed? Proprietary technology platform enables seamless interaction and customized, user friendly interfaces for multiple stakeholders across various locations Relationship Mgmt. Team Faculty Academic Team Admin Finance Sales Team Operations Team Customer Support Marketing Team Students Seamless Interaction ELMS (VMEdu Learning Management System) EBOS (VMEdu Back Office Solution) • Comprehensive back-end ERP • Sophisticated automated system to handle all back-end operations • Provides strong interfaces with all key stakeholders • Front-end website and LMS • Customized front-end interfaces • Web-based scalable architecture with modular build • Learning Platform enables training of students through a remote, low-cost infrastructure • Built with 7 years of operating knowledge and acts as a significant competitive advantage

  9. 2. VMEdu/Edusys – Why will we succeed? ELMS provides students with unmatched flexibility, customized course coverage and test complexity 1 Unmatched flexibility on course structure and website content for each market / country 2 Extensive Online Pre-Sales Guidance and flexibility to Choose Course(s) 3 Customized Training Methodologies / Multimodal Delivery Mechanism ELMS 4 Progressive Access To Content 5 Innovative Logic Driven Test Framework 6 Comprehensive Tracking of KPIs • All students (including classroom training students) undergo a substantial portion of their preparation online

  10. 2. VMEdu/Edusys – Why will we succeed? EBOS allows web-based remote management of all business activities, facilitating VMEdu’ disruptive business model 1 System for centralized management of all courses globally 2 Interfaces with all key stakeholders (operations team / faculty / vendors etc.) 3 Web-based backend for managing regular customer support queries ( 24/7 support) EBOS (Centralized ERP) 4 Workflow for virtual and interactive content creation, editing and improvement. 5 Comprehensive Financials Workbench 6 Comprehensive market analytics and tools/processes

  11. 2. VMEdu/Edusys – Why will we succeed? Edusys/VMEdu Inc Funding from Sequoia Capital

  12. 3. Summary of existing classroom courses in US PMstudy Numbers & Market share in US & Canada

  13. 3. Summary of existing classroom courses in US PMstudy Numbers & Market share in US & Canada

  14. 3. Summary of existing classroom courses in US PMstudy Competitors PMTI and Project Management Academy are our biggest competitors right now

  15. 3. Summary of existing classroom courses in US PMstudy Competitors – Marketing Messages & 1 week numbers

  16. 3. Summary of existing classroom courses in US PMstudy Competitors – Marketing Messages & 1 week numbers

  17. 3. Summary of existing classroom courses in US ITILstudy Global Numbers, 2011

  18. 3. Summary of existing classroom courses in US Global Numbers, Dec 2011

  19. 3. Summary of existing classroom courses in US ITILstudy Numbers

  20. 3. Summary of existing classroom courses in US ITILstudy competitors

  21. 3. Summary of existing classroom courses in US Marketing Messages for ITILstudy competitors

  22. 3. Summary of existing classroom courses in US Marketing Messages for ITILstudy competitors

  23. 3. Summary of existing classroom courses in US Marketing Messages for ITILstudy competitors

  24. 3. Summary of existing classroom courses in US Marketing Messages for ITILstudy competitors

  25. 4. Key Focus Areas and Important Initiatives VMEdu Inc: Focus Areas for existing courses • Our overall objective is to significantly improve customer experience, customer retention and customer life-cycle value. • 3 Focus Areas for existing courses • Improve market share in existing courses (Better advertising, setting up corporate sales channels, upselling other courses etc) • Improved social media presence in Facebook, Twitter, LinkedIn etc. Webinars for existing students for greater interaction. • Improve operations and handling customer issues, developments in product platform, technology and delivery channels (e.g. Live classes for ITIL etc)

  26. 4. Key Focus Areas and Important Initiatives Suggested US Core Faculty Team Responsibilities for next 9 months

  27. 4. Key Focus Areas and Important Initiatives VMEdu Inc: Important Initiatives in the future • Key Initiatives in US (short term – next 3 months) • ITIL Intermediate classes • AGILE classes • Six Sigma classes • Key Initiatives in US (long term: next 9 months – 2 years) • GMAT, GRE, SAT and similar test prep market (start by launching GMAT in 6 - 9 months) • IT Certifications (start by launching Microsoft Certifications) • Add more courses and classroom trainings on the existing VMEdu Learning platform, and make it a ‘platform’ to connect teachers with students across several courses.

  28. 5. Individual Faculty Presentations Individual Faculty Presentations

  29. 6. Brainstorming Session Brainstorming Session

  30. 7. Next Steps and Questions Next Steps and Questions?

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