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Transnational tourism route connecting Russia, Estonia and Latvia

Via Hanseatica tourism route: e nhancing our heritage and advancing our regions 10 th of June 2013, Sigulda Sille Talvet Project Coordinator Vidzeme Planning Region / Gravitas Consult LLC. Transnational tourism route connecting Russia, Estonia and Latvia

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Transnational tourism route connecting Russia, Estonia and Latvia

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  1. Via Hanseatica tourism route:enhancing our heritage and advancing our regions10th of June 2013, SiguldaSille TalvetProject CoordinatorVidzeme Planning Region / Gravitas Consult LLC

  2. Transnational tourism route connecting Russia, Estonia and Latvia • Rich in attractive locations and unique objects

  3. Why Via Hanseatica? Why here? Why together? • Via Hanseatica is the name attributed to the trans-European transport corridor from Lübeck to St. Petersburg • Via Hanseatica in the Baltic States and Leningrad region passes mainly remote regions of these countries • regions which do not get many visitors • but have extensive cultural heritage and breathtaking nature • By: • putting together well-known name with positive image, • using the official transport corridor, • using existing resources (our heritage, sites and services), • and marketing it all together as one product, we create for our regions a beneficial new product!

  4. Past of Via Hanseatica in the Baltic States • 2001 - First ideas for joint development of the region. • not only about tourism development (also logistics, transport etc.). • 2004 - Official cooperation with Estonia, Latvia and Lithuania. • 2007 - Cooperation memorandum between regional partners of Estonia, Latvia and Lithuania on VH development. • 2007 - Baltic Parliamentary Assembly appeal on joint development of Via Hanseatica. • 2012 - New start (with Russian involvement)!

  5. Present development of Via Hanseatica • 3 years (2012-2014) funding from Estonia – Latvia – Russia ENPI Cross-border Cooperation Programme supports us in: • Increasing attractiveness and accessibility of VH objects • Advancing the knowledge and expertise of service providers (trainings) • Creation of strong and sustainable network of VH stakeholders with special attention to private sector involvement (trainings) • Creation of VH products (thematic & territorial packages) • Promoting VH through various channels

  6. Package development and networking Network of stakeholders: developers, officials, entrepreneurs Package development: themes, routes Training for service providers and guides Strong network, cooperation structure and strategy for future

  7. Marketing actions of VH • Introducing Via Hanseatica as one attractive region! • Modern and easily usable travel planner • Travel application for mobile devices. • Promotional video teasers presenting VH and its assets • Travel guide • Promoting Via Hanseatica and its services/attractions in international tourism fairs • Organizing FAM tours for tour operators and agents to your sites

  8. Supporting physical visibility and investment actions • VH road signs • VH object signs • VH information boards • VH information terminals • Small-scale investments to objects • Preparation of technical documentations (design, construction) for objects with high development potential

  9. Future of Via Hanseatica

  10. VH tourist

  11. THANK YOU! sille@gravitas.ee www.viahanseatica.info www.vidzeme.lv

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