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Relax Design - The Food Brand Workshop

Relax Design creates and enhances brands for clients in Sydney and around the globe. We are a food packaging and branding agency in Australia. For more information please visit here https://relaxdesign.com.au/

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Relax Design - The Food Brand Workshop

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  1. Some of our latest brand & packaging design work..

  2. A COMPLETE OVERHAUL FOR PREMIUM PASTA BRAND, MARUZZA

  3. TOLD the BACKGROUND Maruzza make traditional pasta products with a real focus on taste, quality and a traditional family recipe. Looking to upscale their retail presence, they needed to look credible and trustworthy in the eyes of the retailers as well as new consumers.

  4. the solution Relax proposed a few different ideas in which to move forward. We have tried to capture a brand with Italian roots to help lift the authenticity cue, with the Azzuri blue saturation and the subtle use of the Italian flag colours, refreshed the logo, and applied a modern colour palette to the range. SATAY G SATAY G

  5. TOLD

  6. THE WOODEN AXE BREWING CO. WON A BEER COMPETITION, SO NEEDED A NEW CAN DESIGN

  7. the BACKGROUND The Wooden Axe Brewing Co. is a new player to brewing and beer having won a brewing competition with Frenchies Brewery. This new brand smacks of personality and hits you hard, just like its new Nitro White Imperial Stout.

  8. CINNAMON ROAD, a NEW SPICE KITS RANGE

  9. the CHALLENGE Borne out of a passion for all things curry, Cinnamon Road was created when Sydney was in lockdown. The aim of this brand is to help fans of curries to be able to make great tasting, authentic curries, with minimal time and effort.

  10. the solution With a few different curry kits already out there it was important to create a unique approach for this new brand, with the inspiration reflecting on travel, the spice trade and the wonderful images of market traders surrounded by buckets and hessian sacks that were brimming with colourful powders of spices, appealing to the senses of taste and smell. SATAY G

  11. A NEW SPRITZER LAUNCHED IN TIME FOR SUMMER.

  12. the BACKGROUND Aperitvo is a new Spritzer to hit the market this Summer, launched by Frenchies, an artisan beer brewer based in Sydney. The flavour profile being bitter sweet citrus with a touch of natural botanicals. Our approach was inspired by Italian drinks brands, bold type and colours, Summer and a subtle nod to the existing Frenchies branding.

  13. SYNERGIZE NUTRITION LAUNCH ELECTROLYTE ICY POLES

  14. the BACKGROUND Synergize Nutrition are a start up that has launched a sports icy pole in 2 flavours targeting mainly athletes via online. The main take outs for this approach was sport, movement, innovation and technology.

  15. Big Thanks

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