GoMe

1. GoMe.com Team Young Money Skyler Dougherty ElieBallas Kimi Lee Jay Levine Steven Greitzer

2. Concept • The idea came from… • Travel this summer (during tourism offseason) in Costa Rica • Familiarity with “Private Sale” industry and Hotel industry • Market Opportunity • Hotels have empty rooms, airlines have empty seats, tourism industry suffers in offseason • Travel is appealing, yet expensive and cumbersome to plan • Solution • Give hotels, airlines, and tourism businesses the opportunity to cut deadweight loss and price discriminate while providing customers with very cheap package-deal rates. • Create meaning for both sides of the market – tourism industry and travelers • Business model similar to Groupon, which has proven to be quite successful, yet targeting a different industry

3. Customers • Age 21-35 • Enthusiasm for travel • Largely single – disposable income • More inclined to travel impulsively • 21-35 age group encompasses over a third of total leisure travels in the US • 21-35 age group spends more on entertainment, dining, and alcoholic beverages than any other age group • Our customers like to travel, yet find it too expensive and hard to plan. They need access to cheap travel, hotel, and activity rates. • We will reach our customer through: • Search Engine Optimization • Search Engine Marketing • Ads on Affiliated Websites • Purchasing Mailing Lists • Reference Incentive • We will understand our customer through: • Social Media Quizzes – “What is your perfect vacation?” • Personalizable preference profiles on our website Source: Tourism Economic Development Council

4. Market • We are targeting the tourism industry, both domestic and abroad. • Domestic tourism market: $459 billion (2006-2009) • US tourism expenditures abroad: $333 billion (2006-2009) • The tourism market has been steadily growing since the recent recession, and is predicted to continue this growth. • Our target market will continue to expand • One limiting factor to the growth of the tourism market is the high cost of travel. • Our entrance into the market will address this by offering affordable travel, thus expanding the reach and size of the market. Source: data.un.org

5. Business Model

6. Business Model • Scarcity, exclusivity, price motivate customers to buy • Incentive for businesses – influx of revenue, develop repeat customers, breakage, online reviews, no risk • Revenue • We take a portion from the deals • Future – ads on our site, premium for hotels/airlines to be featured • Costs • Consumer acquisition – advertising, buying lists, reference incentive • Staff – site maintenance, deal negotiators, etc. • Capital – servers, office buildings, etc. • We expect to be profitable within a year. • Scalability

7. Competition • Other “Private Sales” Companies • GiltGroup Jetsetter, Giltgroup City, LifeBooker • Potentially Groupon • Travel Compilers • Kayak, Bing, Expedia, Orbitz, Priceline, Travelocity, Yahoo! Travel, etc. • Large share of market, steady sales, slow growth. • Barriers to entry in the market • These existing travel companies have acquired traction with customers • Airlines and hotels may have existing contracts with other travel-compiling business. • As the Private Sales industry has proven profitable, and travel is steadily increasing as the economy recovers, now is an optimal time to enter this market and compete with these companies.