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Edmonton Sport Council

Edmonton Sport Council. A lesson to learn from. The Background:.

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Edmonton Sport Council

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  1. Edmonton Sport Council A lesson to learn from.

  2. The Background: • The different “pieces of the puzzle” (sport organizations, school boards, community leagues, post-secondary institutions, etc) were all working on, or playing in, their own areas of influence, but that the pieces did not necessarily fit together well. • The lack of a strategic defining strategic plan for sports in the Edmonton area has led to a somewhat haphazard delivery of service and there is a need to coordinate efforts.

  3. The Beginning: The Edmonton Sport Strategy “For the Love of It” October 1997

  4. Purpose: To provide a plan for a well coordinated, participant centred, sport delivery system in Edmonton, so that as many people as possible can enjoy these benefits, to enhance community life.

  5. Beliefs: • Access to high quality sport opportunities is a right of all Edmontonians regardless of age, race, gender, economic status or ability. • The participant is at the centre of the sport delivery system. • Equal opportunity to participate in all levels of the sporting experience is essential. • The principles of fail play must pervade the entire sport delivery system. • The responsibility for sport in Edmonton is shared by many partners, including government, sport organizations, and educational institutions. An effective delivery system demands co-operation and shared leadership. • Sport participation allows individuals to learn and put into practice the values of good community members, such as respect, tolerance, and following rules. • Good sport is about the joy of participation, of learning, of testing oneself and succeeding. Whatever the level of participation, the love of sport is present. • Engaging in sport can develop people. The challenges experienced through sport, done well, can assist individuals to set and meet goals and to maximize their potential

  6. Vision: “Through responsible and inspired leadership, Edmonton will be a model for other municipalities to follow in providing excellent sport opportunities for its citizens. The sport system will be participant-centred, equitable, accessible, fair, and well-publicized. Edmontonians of all ages will participate regularly of the love of sport.”

  7. Theme Areas: • Improve communication and coordination. • Increase the number of sport participants in Edmonton. • Develop a stable, ongoing base of funding for sport. • Ensure the efficient development, management, and utilization of facilities. • Promote sport in Edmonton.

  8. The Solution The implementation of the Strategy will be the establishment of a Sport Council for Edmonton. The Sport Council will play a lead role in bringing partners together and providing leadership to action.

  9. Edmonton Sport CouncilUnderstanding our Reality 1999 to 2003

  10. Problem 1: No ESC Strategic Plan, no strategic priorities, no key results, and no identified lead roles.

  11. Problem 2: 1999 to 2001 Three Year Business Plan

  12. Problem 3 Funding Action Plans • Registered Charity Status • Gaming • Community Investment Grants • Innovative Funds for Sport Organizations • Fund Raising for the ESC

  13. Problem 4 Influencing external entities • Government • Media • Sport Organizations

  14. Problem 5 Accepting the realities of our resources

  15. Problem 6 Two perspectives, building long term working relationships verses short term overnight success

  16. Revisiting the Theme Areas: • Improve communication and coordination. • Increase the number of sport participants in Edmonton. • Develop a stable, ongoing base of funding for sport. • Ensure the efficient development, management, and utilization of facilities. • Promote sport in Edmonton.

  17. Finding Our Place • Provincial Sport Organizations • City of Edmonton Community Services • Alberta Community Development / ASRPW Foundation • Multi-sport organizations • Local Single Sport Umbrella Organizations • Business

  18. Success 1 • Representing the local sport community • City of Edmonton User Fees (1999) • The Canadian Sport Policy • Alberta Sport Plan • (Alberta Infrastructure) Minister’s Symposium on Learning Facilities for Tomorrow’s Communities • Alberta Future Summit • Community Lottery Funds Coalition • Pesticide Advisory Committee • Greater Edmonton Competitiveness Strategy • Voluntary Sector Initiative

  19. Success 1 continued • Representing the local sport community • Joint Use Working Sub-Committees • Sports Fields • School and Recreation Facilities • School Site Planning • Ad-hoc Multi Sport Field Tournament Site Committee • Active Edmontonians • Edmonton Chamber of Voluntary Organizations • Avenue of Champions • 2002 Canadian Olympic Association Congress

  20. Success 1 continued • Representing the local sport community • MLA Review Committee on Charitable Gaming Licensing Eligibility and Use of Proceeds • 2004 Celebration Committee • Salute to Excellence Committee • Community Investment Grant (Operating) Review Committee • Open Doors for Kids • Sport Legacies

  21. Success 2 • Research • Economic Significance of Amateur Sport in Edmonton in 2000 • City of Edmonton Sport and Recreation Field Tournament Site Needs Assessment • Multi-Use Field Sport Tournament and Recreation Facility – Economic Impact Analysis • Sport as Charity • MLA Review Committee on Charitable Gaming Licensing Eligibility and Use of Proceeds

  22. Success 3 • Resource Development and Identification • Data Bases • Sport Directory • Sport Calendar • Cash Box • Facility Directory • Workshops • News You Can Use • Event Planning • Sponsorship and Marketing • Proposal Writing • Privacy • Telephone service and listing • Web site development and hosting options

  23. Success 4 • Promotion • Summer Sign Up Fair • The World of Canadian Sport Exhibit and Sport Interactive Zone • Sydney Experience • Showcase Salt Lake • Peak Performers • www.edmontonsport.com • Manchester Commonwealth Games • Kids Fair

  24. Success 5 • Increasing Participation • Sport Directory • Telephone inquiries • www.edmontonsport.com • Weekly emails • The Game Plan • The World of Canadian Sport Exhibit and Sport Interactive Zone • Summer Sign Up Fair • Kids Fair • Brochure • Poster

  25. Success 6 • Coordination of Information • www.edmontonsport.com • The Game Plan • Weekly emails • Special mailings • Telephone inquiries • Meetings, Forums and Workshops

  26. Setting a (New) Direction Edmonton Sport Council Strategic Plan (November 2002)

  27. Purpose/Mandate • Advocate for sport and promote sport development in Edmonton; • Advocate and support the development of stable and ongoing funding for sport in Edmonton; • Facilitate effective communication among Edmonton sport organizations and other key organizations, including all levels of government; and • Assist sport organizations and individuals by linking them to or providing them with sport related education and support services.

  28. Strategic Priorities • Positive Profile:Enhance the profile, visibility and credibility of the Edmonton Sport Council within the sport, corporateand larger community. • Effective Advocacy:Advocate effectively for the “value of sport” to our community. • Education Support: Facilitate access to sport related education, knowledge and expertise for sport organizations in Edmonton.

  29. Positive Profile: Enhance the profile, visibility and credibility of the ESC within the sport, corporate and larger community.

  30. Effective Advocacy: Advocate effectively for the “value of sport” to our community.

  31. Education Support: Facilitate access to sport related education, knowledge and expertise for sport.

  32. “Defined” Membership • Individual: An individual, who normally resides in Edmonton, with a significant interest in the development of sport in Edmonton. • Group: A group with a significant interest in the development of sport in Edmonton whose principal mandate must be the direct delivery of sport programs or opportunities, primarily for Edmonton residents. A group must be a registered not-for-profit organization (or eligible for this status) with an identifiable organizational structure and a verifiable paid membership. • Associate:Any business or organization with a significant interest in the development of sport in Edmonton that does not meet the criteria for Group membership.

  33. Membership Fees & Privileges

  34. Additional Benefits • Access to all ESC resources • Bulletin Board (posting) • Sport Calendar (posting) • The Cash Box (Funding Directory) • All links on www.edmontonsport.com • Regular communication, including: • Educational opportunities • Grants • Resource Identification

  35. The Publicly Funded Issue; Services to available to all: Accessible information through www.edmontonsport.com or the ESC office includes: • Index page at www.edmontonsport.com • Bulletin Board (search results) • Sport Directory (updating and search results) • Facility Directory (updating and search results) • Sport Calendar (search results) • Index of ESC resources • Information about the ESC • Links to partners • City of Edmonton • ASRPW Foundation and/or Alberta Community Development • Open Doors for Kids • KidSport Edmonton • Sport Central

  36. Contributing Factors to the Success of the ESC. • City of Edmonton • City Council • Administration • Alberta, Sport, Recreation, Parks and Wildlife Foundation • A Few Key Board Members • Luck

  37. Biting the Hand that Feeds You The City of Edmonton is our largest source of funding and is by far the largest influence on the local sport community.

  38. A Fine Line • Advocate (n), one who pleads the cause of another, one who defends, vindicates, or espouses a cause by argument; one who is friendly to; an upholder; a defender • Lobbyist (n) a person who tries to get legislators to introduce or vote for measures favorable to a special interest that he represents

  39. What’s in an “S”? We are the Edmonton “SPORT” Council, not Sports Council. We are not plural.. we are singular, in label, in vision and in purpose. Sport is what we are… sports is who we are. We are advocates of sport.. not sports… this means we can defend, support, argue and espouse on behalf of sport not sports

  40. Speaking out: • This small letter “s” when correctly placed, will go a long way to assist the ESC in clarifying our vision and role. • We can be true to our advocacy role for Edmonton Sport when we discern how, where, when we speak on issues on behalf of sport.

  41. Words of Wisdom: • Set a realistic strategic plan. • Identify your primary purpose. • Identify strategic priorities. • Set key results for each strategic priority. • Identify strategies, who is responsible and time lines. • Develop a realistic work plan.

  42. Making an Impact • You will have the greatest impact upon your local government and the least impact upon the Government of Canada. The impact upon your provincial government rests between these two. • The Government of Canada has the greatest ability to impact what sport wants to achieve, and local government has the least. The ability of provincial governments is somewhere between these two.

  43. More Wise Words: • Accept the reality in which you exist and the resources at your disposal. • Build for long term working relationships. • Understand the success will not occur overnight. • Celebrate your successes and let everyone know.

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