1 / 14

Making Commercials

Making Commercials. Discuss marketing concepts and audio visual technology . Learn about commercial television. Learn about commercials. During this activity you will:. How do Television Stations make $$$$$$$$$$$$$$$$$$$$$$$$$$?. All television scripts must have two parts: Sight Sound

pabla
Download Presentation

Making Commercials

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Making Commercials

  2. Discuss marketing concepts and audio visual technology. • Learn about commercial television. • Learn about commercials. During this activity you will:

  3. How do Television Stations make $$$$$$$$$$$$$$$$$$$$$$$$$$?

  4. All television scripts must have two parts: • Sight • Sound • The technical terms for “Sight” & Sound are: • Sight - Visual and/or Video • Sound - Audio • Logo(Trademark): a symbol used for the purpose of identity. • Persuasive Words are words that “feel good but have little meaning” e.g.: Save, New, Love, Guarantee Audio Visual Terms

  5. Audio Visual Careers • TV Broadcasting • Technical Support • Camera Personnel • Special Affects Personnel • Computer Operations • Management • Actors & Actresses

  6. Music Format Poster type presentation Script - Story Board Basic Parts of a Commercial

  7. Music • Which style is most common in the movie industry. • Country • Jazz • Rock • Orchestra/Band • Rap • R&B • Other The Orchestra/Band

  8. Testimonial: Someone bears a testimony about a product. • Story line: A story is told to convince you to buy the product. • Demonstration: 2 Types • Demonstration: a whole bunch of products • Demonstration: how to use the product (Infomercial). • Analogy: Creates a feeling and associates it with the product so you will buy it. Formats

  9. Layout • Introduction • Body • Conclusion • Storyboard: illustrations and a script Script - Storyboard

  10. The Storyboard

  11. The Storyboard

  12. Businesses often use a sign or a poster type presentation during their commercial. Poster Type Presentation

  13. Homework: watch and evaluate t.v. commercials. • Fill out the “commercial worksheet” (on the web). • Use a storyboard to design a commercial. (Forms are on the web.) • Film your commercial. Assignment

  14. Good Luck!

More Related