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Radio Commercials

Radio Commercials. Tips for writing effective Radio ads. Know the target audience Get lots of ideas Decide if it will be narrative, drama, dialogue etc. Try a one-sentence idea Grab the listener in the first 5 seconds Know your product/cause Dialogue must be done extremely well.

stephen-daugherty
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Radio Commercials

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  1. Radio Commercials

  2. Tips for writing effective Radio ads • Know the target audience • Get lots of ideas • Decide if it will be narrative, drama, dialogue etc. • Try a one-sentence idea • Grab the listener in the first 5 seconds • Know your product/cause • Dialogue must be done extremely well

  3. Tips for writing effective Radio ads • Write clearly & concisely • Use a stopwatch & read SLOWLY • Proof read script out loud • Use SFX sparingly • Avoid too much background noise • Keep the tone of your ad consistent throughout. • Make “call to action” clear.

  4. Tips for writing effective Radio ads • Keep the message focused and understandable. • Wording should be concise and to the point. • Get right to the point. No time for small talk in 30 seconds • The listener can’t rely on visual clues to help understand your message. • Wording must be visual

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