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noi12.co/OnyC98

noi12.co/OnyC98. Social Media for campaigns and Advocacy. Presented by: Sean Carlson, Family Equality Coalition Facilitated by: Hope Wood, NOI. Introductions. NOI O n Demand Me & You Norms. FOLLOWING THE LAW. Elections.neworganizing.com. FOLLOWING THE LAW. www.afj.org.

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noi12.co/OnyC98

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  1. noi12.co/OnyC98

  2. Social Mediafor campaigns and Advocacy Presented by: Sean Carlson, Family Equality Coalition Facilitated by: Hope Wood, NOI

  3. Introductions NOI On Demand Me & You Norms

  4. FOLLOWING THE LAW Elections.neworganizing.com

  5. FOLLOWING THE LAW www.afj.org

  6. Facebook Page Admin Tips • Twitter 101 • Important Things We Missed • Q&A / TweetChat: #NOIonDemand

  7. Sean Carlson New Media Manager Family Equality Council

  8. Sean Carlson @itsthatseanguy @family_equality

  9. FACEBOOK

  10. Fun with Facebook numbers 25% of all page views in the United States are Facebook 1 Billion users worldwide More than 50% of active Facebook users log in every day 27%of all time spent on facebook is spent looking at the news feed.

  11. Your people are on facebook. They want to see what you have to say. Learn how to put your content in front of them and engage (newsfeed).

  12. Step One: How to use the tool

  13. The edit tool is your friend

  14. Scheduling Posts – GAME CHANGER

  15. Step two: Give the people what they want! • Keep it short. < 250 characters • Be visual. Images > words • Post regularly • Make an ask • Golden rule: There’s a person on the other end.

  16. By the numbers! Short posts get 60% more likes, comments Photo albums, Pictures, Videos get 180%, 120%, 100% more interaction (respectively) Making simple asks gets you 90% more interaction

  17. Remember how the end-user will see your content. • Boo! (ignore) • Yay! (interact!) 

  18. Facebook is a SOCIAL Network

  19. Visual = Gold

  20. Why it matters - Edgerank • Affinity, Weight, Time = how facebook determines what people want. • You need to be in the newsfeed • It’s worth the extra effort

  21. Affinity • The relationship between the creater (you) and the user • The closer the relationship, the higher the score • It’s one way. The more people interact with you, the more they see your stuff

  22. Weight • Photos > Links > Text • The more interaction, the more weight • Thus… Text (lots of comments) > photo (no comments)

  23. Time-Decay • How old is the post? • How often does the person log in? • Thus… be relevant

  24. Trust but verify (shudders)

  25. General Facebook Advice • All about the visual. • It’s worth it to look good. • Ask for what you want. • “Think before you click: would I share this?”

  26. Campaign 2012 Facebook Advice • Be Authentic • Be positive– give them something to like! • Give the people what they want! • Be relevant and timely. • Check the data. • GOLDEN RULE!

  27. TWITTER

  28. Origin Story “Twittr” began in 2006 March 2011: 460,000 new accounts/day, 140 million tweets/day March 2012: Twitter will reach 500 million users worldwide

  29. Why You Are Afraid of Twitter LOL RT @FooteSteppes Why r #rwnj’sRTing @aflcio? #fail #wiunion Chk this out RT @blucheddar What #tcot doesn’t want you 2 know http://bit.ly/rty765 TweetsRetweetTweetingHashtagBitlyKloutTweetDeckBacktweetsHootSuiteLivetweeting TweetupHootSuiteHootlet “It looks strange” “It sounds strange” “I don’t want to get in trouble” “I think it’s a fad”

  30. Twitter IS Twitter IS NOT • A real time social search engine • A way to directly connect supporters • A great way to amplify content • Facebook • Going away. • An excuse to be sloppy • A replacement for high quality content

  31. Anatomy of a Tweet • All text has to be 140 characters or less • 140 – (RT + @yourname) • Shortened URL (bit.ly, j.mp, is.gd) • Hashtag (#LGBTfams) • Mentions (@family_equality) • Retweets (RT @family_equality) • “This debate is crazy!” vs.“This debate between @JoeBiden and @PaulRyan is crazy! http://bitly/gyhjkl#debates”

  32. Retweet (RT) “Old Style” Retweet New Retweet Modified Tweet

  33. Retweet (RT)

  34. What’s going on here?

  35. What’s going on here?

  36. Important Twitter anatomy lesson– THE DOTStarting a tweet with a mention (@transportworker), means that the tweet will only appear for users who follow BOTH of you.

  37. #

  38. What’s a #Hashtag?

  39. Remember AOL Keywords?????

  40. What’s a #Hashtag The “#” symbol turns a word into a link to all tweets with that tag. Tells people what you are talking about (“I can’t believe this is happening” vs. “I can’t believe this is happening #pavoterid”) Twitter + Hashtags=enormous real time search engine Real-time conversation about a topic or event 2012 examples: #Akin, #Komen, #futuremittjokes

  41. Twitter Search: “Acting”

  42. Twitter Search: “#Acting”

  43. TOTALLY VALID WAY TO FEEEL There is no “hashtag directory” Hashtags can be top down: It says #glee in the corner of your TV Hashtags can be completely organic: #wiunion, #ididntreport Twazzup.com

  44. Hashtags help you join conversations you aren’t already in. Believe in Twitter – 10% of tweeters do 90% of tweeting. Format allows you to communicate your values and make a difference.

  45. Think Before You Click • Don’t say anything you don’t want the entire internet to know forever • Don’t speak ill of our movement(s). • Remember end-user: is this something they will find valuable?

  46. Ready to take a screenshot?

  47. There’s a person on the other end, every time. “ ”

  48. “ Don’t say anything you don’t want the entire Internet to see forever. ”

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