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Texas Wine Industry Marketing and Promotion 2012 Proposal February 16, 2012 Presented by :

Texas Wine Industry Marketing and Promotion 2012 Proposal February 16, 2012 Presented by : James Tidwell & Drew Hendricks TEXSOM Denise Fraser & Jenny Gregorcyk Hahn, Texas Communications. Agenda. • Introductions • Mission • Review of other state marketing programs

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Texas Wine Industry Marketing and Promotion 2012 Proposal February 16, 2012 Presented by :

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  1. Texas Wine Industry Marketing and Promotion 2012 Proposal February 16, 2012 Presented by : James Tidwell & Drew Hendricks TEXSOM Denise Fraser & Jenny Gregorcyk Hahn, Texas Communications

  2. Agenda • Introductions • Mission • Review of other state marketing programs • Recommended approach

  3. Introductions TexSom Drew Hendricks, MS CWE and James Tidwell, MS CWE Hahn, Texas Communications Denise Fraser and Jenny Gregorcyk

  4. Mission Build on the solid foundation established by TDA’s Wine Marketing Program This organization seeks to: Build demand for and sales of Texas wines Promote and market Texas wines Enhance the reputation of Texas wines Focus on public relations & trade relations

  5. OTHER WINE MARKETING PROGRAMS Washington State Virginia Wine Marketing Walla Walla Napa Valley Vintners Paso Wine Alliance

  6. TEXAS WINE PR CAMPAIGNJanuary – December 2012 Public Relations Website Ongoing Media Relations Media Tour for Texas Media Media Tour for Out-of-State Media Ongoing Social Media Social Media Events: Two Texas Twitter Tastings with Influential Bloggers Social Media Toolkit for Members Conferences & Events SepTempranillo TEXSOM Austin Food and Wine Festival Foodways Texas Wine Bloggers Conference Opportunistic PR

  7. TEXAS WINE PR CAMPAIGNJanuary – December 2012 Trade Program • In-State Influencer Trips (1)- Taste of Texas Tour – Invite 5-7 buyers to visit – Houston/Dallas, High Plains and Austin for 2-3 Days • Influencer Lunches/Events (4) - Dallas, Houston, Austin, San Antonio • Portfolio Tasting (2 Cities) • In-Store Program (Sommelier Squadron) • Wine Dinners (4) • Events -TEXSOM (Seminar/Hospitality Suite) -Austin Food and Wine -SepTempranillo -Foodways Texas

  8. Texas WineMarketingProgramBudget for 2012 Public Relations Budget $200,000 Trade Relations Budget $220,000 TOTAL PROPOSED BUDGET $420,000

  9. Proposed Funding Plan

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