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Clan Donald Skye Venison a case study. ‘Taste for Tourism’ , Aviemore 15 November 2011. Clan Donald Skye Visitor Centre. Historic gardens and castle ruins Museum of the Isles Self catering A dventure activities Field Sports Woodland trails. A holistic approach. Deer management
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Clan Donald Skye Venisona case study ‘Taste for Tourism’ , Aviemore15 November 2011
Clan Donald Skye Visitor Centre • Historic gardens and castle ruins • Museum of the Isles • Self catering • Adventure activities • Field Sports • Woodland trails
A holistic approach • Deer management • Restaurant • Shop • Field sports packages • Deer as a wildlife attraction
The market for venison • Scotland’s wild venison output is currently 3500 tonnes • This comes from around 250 estates and Forestry Commission • Value of this to producers is around £5.25 million • UK is moving from being a net exporter of venison to a net importer
Local markets • Our 40,000 visitors to the estate per year • Our own restaurant and self-catering customers • Local hotels and restaurants in Sleat • Hotels and restaurants throughout Skye and Lochalsh, via the Foodlink scheme • The local population, via the Foodlink scheme
What’s good about our venison • Premium quality • Healthy – low fat, • Naturally sourced • Locally produced • Milder taste • Low food miles