1 / 9

Managing Your Message With a Message Matrix

Managing Your Message With a Message Matrix. Rick Borchelt National Cancer Institute NIH. Message Clarity, Fidelity, and Consistency. Clarity: Is the message at the appropriate level of sophistication for the audience? Is the flow logical?

mikkel
Download Presentation

Managing Your Message With a Message Matrix

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Managing Your MessageWith a Message Matrix Rick Borchelt National Cancer Institute NIH

  2. Message Clarity, Fidelity, and Consistency • Clarity: Is the message at the appropriate level of sophistication for the audience? Is the flow logical? • Fidelity: Is the message faithful to larger enterprise messages and to details of the scientific work? • Consistency: Is the basic message content the same over time and with diverse audiences?

  3. Perceived Barriers/Disincentives • “I don’t have time to prepare for the interview (or the talk or the demo, etc.)” • “What if I leave out something important?” • “How can I make sure the reporter/audience uses all the things I say?” • “What if they ask me something I don’t know or I’m not prepared for?”

  4. Constructing the Matrix • Themes: The broadest articulation and context for your conversation • Subthemes: How the theme applies in a variety of circumstances or with respect to multiple situations • Story Lines: Concrete examples that illustrate your subthemes

  5. Constructing the Matrix - 2 • Best if simple and uncluttered • No more than four themes (three is better) • This is a cheat sheet, not a checklist – You get to pick and choose, not necessarily get through everything in the matrix

More Related