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Science vs Spirit

Trends. Science vs Spirit. Trends in Consumer Attitudes to Natural Environment. Annimac Futurist & Trend Forecaster www.annimac.com.au. An Overview of Trends. More info : www.annimac.com.au  Presentations. Trends impacting attitudes

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Science vs Spirit

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  1. Trends Science vs Spirit Trends in Consumer Attitudes to Natural Environment Annimac Futurist & Trend Forecaster www.annimac.com.au

  2. An Overview of Trends • More info : www.annimac.com.au  Presentations annimac consultants www.annimac.com.au

  3. Trends impacting attitudes • Big Picture 21st century global shifts • Climate change • Rural WA • Changing attitudes to land • Generational differences annimac consultants www.annimac.com.au

  4. Exponential Rate of change • Change we have in 1 day Grandmother had in 1 year • Younger means faster annimac consultants www.annimac.com.au

  5. Are you comfortable with Parallel Universes ? annimac consultants www.annimac.com.au

  6. Driving all Change : Technology By 2020 70%of job types new because annimac consultants www.annimac.com.au

  7. Driving all Change : Technology by 2020 80%technology then not imagined yet annimac consultants www.annimac.com.au

  8. Likely jobs in next 10 years : • Director of Emerging Thought • Robotics Ethicist • Creative Undertaker • Biotech Thought Jockey • Chief Science Imagination Officer • Hacker Relations Manager • Valuer of Intangible Assets * • Human Interface Manager * • * Exists 2003 annimac consultants www.annimac.com.au

  9. Japanese Robanoid 2006 annimac consultants www.annimac.com.au

  10. 21st Century annimac consultants www.annimac.com.au

  11. 21st Century • Three key drivers of change • global trade power shift • knowledge driven values shift • consumer driven economy annimac consultants www.annimac.com.au

  12. 21st Century • Three attitudinal key words • passion • responsibility • dignity annimac consultants www.annimac.com.au

  13. 21st Century • Three key drivers of change • global trade power shift • knowledge driven values shift • consumer driven economy annimac consultants www.annimac.com.au

  14. Global Power ShiftWorld economic power annimac consultants www.annimac.com.au

  15. World economic powerFrom North Atlantic nations annimac consultants www.annimac.com.au

  16. World economic powerTo Western Pacific nations annimac consultants www.annimac.com.au

  17. Global power shiftWorld cultural influence annimac consultants www.annimac.com.au

  18. World cultural influenceFrom Christianity values base  annimac consultants www.annimac.com.au

  19. World cultural influenceTo Confucian & Islam values base   annimac consultants www.annimac.com.au

  20. 21st Century • Three key drivers of change • global trade power shift • knowledge driven values shift • consumer driven economy annimac consultants www.annimac.com.au

  21. 21st C Three driversKnowledge Values Shift 20th Century - Economic Rationalism • Masculine Paradigm - left brain • Materialist tangible external values • Profits before people & planet • “get enough wealth & we can solve the world’s problems “ annimac consultants www.annimac.com.au

  22. 21st C Three driversKnowledge Values Shift 21st Century Cooperative Capitalism • Feminine Paradigm - right brain • Profit + Environment + People + Culture • Confucian & Indigenous influence : • “it’s what you do on the journey that matters” annimac consultants www.annimac.com.au

  23. 21st Century • Three key drivers of change • global trade power shift • knowledge driven values shift • consumer driven economy annimac consultants www.annimac.com.au

  24. 21st C Three driversConsumer driven economy • from Product Driven • 18th-20th C Industrial Economy • focus on tangibles • to Consumer Driven • 21st C Knowledge Economy • Focus on relationships because Consumer awareness changing • Globalism • Internet annimac consultants www.annimac.com.au

  25. Albany Highway Williams Western Australia annimac consultants www.annimac.com.au

  26. Changing Attitudes to Land annimac consultants www.annimac.com.au

  27. 20th C : Scientific Viewshifting to 21st C : Traditional View Nature is wild savage wasteland Nature is holy sacred alive Man needs to dominate Man is spiritually within nature Land is property to be commercially divided Land is origin and unity of life annimac consultants www.annimac.com.au

  28. Changing Attitudes to Land Nature source of exploitable commodities Man responsible for harmony of nature Man extracts all unilaterally Man reciprocates – gives back to land Violations made vague/uncertain by science Man’s violations of nature serious Universe as mostly static physical objects Universe interplay of natural forces annimac consultants www.annimac.com.au

  29. Changing Attitudes to Land Science will explain all eventually Nature not knowable by rational mind Language is aggressive & manipulative Language is gentle & accommodating Sense of separateness from other life forms Kinship & empathy with all life forms Sense of superiority over other life forms Each species has rich gifts & powers annimac consultants www.annimac.com.au

  30. Changing Attitudes to Land Religious beliefs above nature Religious beliefs within & level with n Knowledge ignores experience Knowledge from long life experience Scientists agree on truths of natural world Natural world determines truths. Adapted from David Suzuki & Canadian First Nations elders annimac consultants www.annimac.com.au

  31. Climate Change annimac consultants www.annimac.com.au

  32. Trends of Climate Change • Forecasters disagree re long term • agreement • Global warming is happening • Some big changes inevitable • Aus second most arid continent • Aus climate highly vulnerable annimac consultants www.annimac.com.au

  33. Trends of Climate Change • WA ecosystems vulnerable to change • hi risk : coral reefs mangrove wetlands tropical forests natural grasslands deserts • WA climate cyclical - shorter cycles • temperatures & rainfall changing annimac consultants www.annimac.com.au

  34. Trends in Rural W A annimac consultants www.annimac.com.au

  35. Trends in Rural WA • Farming communities downsizing • Family farms corporatising • Urban encroachment • Soil degradation, salinity • Ageing farm population • Succession issues : youth issues • Women as farm biz managers • Slow uptake of technology annimac consultants www.annimac.com.au

  36. Age Generational Differences annimac consultants www.annimac.com.au

  37. Generational Differences Baby Boomers b 1945 – 60 age 45 - 60 Hippies Generation X 1960 – 75 30 – 45 Clones DotComs 1975 – 90 15 – 30 Wired Ferals 1990 – 05 0 - 15 No Limits annimac consultants www.annimac.com.au

  38. Four generations : Three worlds Baby Boomers 45 – 60 yrs Materialism • economic rationalists - profit • material values : tangibles • science as religion : rational reigns Generation X 30 – 45 yrs • clones of Boomers : materialists or • copying younger : sustainability annimac consultants www.annimac.com.au

  39. Four generations : Three worlds DotComs 15 - 30 yrs Sustainability • global identity • co opitalism • relationships • holistic win - win – win • Cluetrain Manifesto “ The marketplace is a conversation ” www.cluetrainmanifesto.com annimac consultants www.annimac.com.au

  40. Chinese Technology Centre annimac consultants www.annimac.com.au

  41. Four generations : Three worlds • Ferals 0 – 15 yrs Virtual • no limits • no boundaries • parallel universes  • quantum everything • inventing their world • beyond our imagining • New Kids annimac consultants www.annimac.com.au

  42. Creating the future : annimac consultants www.annimac.com.au

  43. thank youwww. annimac.com.au annimac consultants www.annimac.com.au

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