1 / 33

Patent Information Annual Conference of China

Patent Information Annual Conference of China Protecting and Leveraging Patent Information in Enterprise Management and Licensing Presented by: Esther H. Lim September 5, 2011, Beijing 中国专利信息年度大会 企业专利许可管理中如何利用专利信息 演讲人：林艺思 2011 年 9 月 5 日，北京. Introduction 引言.

mimis
Download Presentation

Patent Information Annual Conference of China

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Patent Information Annual Conference of China Protecting and Leveraging Patent Information in Enterprise Management and Licensing Presented by: Esther H. Lim September 5, 2011, Beijing 中国专利信息年度大会 企业专利许可管理中如何利用专利信息 演讲人：林艺思 2011年9月5日，北京

  2. Introduction 引言 • Protecting and Managing Patent Information for a Successful Enterprise • Patent Licensing Trends, Developments, and Strategies • Leveraging the Value of Patent Portfolio in a Global Marketplace • 成功企业保护和管理专利信息策略 • 专利许可的趋势、发展和战略 • 在全球市场开发利用专利组合的价值

  3. Protecting and Managing Patent Information for a Successful Enterprise成功企业保护和管理专利信息

  4. Why Protect and Manage Patent Information? 为什么要保护和管理专利信息? The Value of Innovation 创新的价值 • 技术 • 实际价值 • 商用 • 商业价值 • 发明 • 智力价值

  5. Why Protect and Manage Patent Information? 为什么要保护和管理专利信息? • IP = Revenue • “[Microsoft is] an IP company by definition…. [W]e turn [our] knowledge, that intellectual property, into licensing revenue.” — Horacio E. Gutiérrez Corporate Vice President and Deputy General Counsel, Microsoft • “The value [Apple] bring[s] to the marketplace and the world is the ability to keep dreaming up seminal ideas, like iPods.” — Executive from Apple Inc. • 知识产权 = 收入 • “[微软]本质上是一家知识产权公司…. [我们]将[我们]的知识，即知识产权，转化为许可收入.” — Horacio E. Gutiérrez 公司副总裁和副总顾问，微软 • “[苹果] 带给市场和世界的价值是保持创造非凡创意的能力，比如iPods.” — 苹果公司经理人

  6. Why Protect and Manage Patent Information? 为什么要保护和管理专利信息? 中国专利统计数据2 专利申请的数量 授予专利的数量 数量 2010年1月到11月 年 图标1：基于从中国国家知识产权局网站获得的统计数据

  7. Patent Applications Received受理的专利申请 • SIPO: Foreign and Domestic Applications Received • 中国国家知识产权局：受理的外国和国内申请

  8. Patent Applications Received受理的专利申请 • SIPO: Foreign and Domestic Applications Received • 中国国家知识产权局：受理的外国和国内申请 比例 国外 国内 年

  9. Patent Applications Received受理的专利申请 “By the end of the 12th Five Year Plan (2011-2015), invention applications received by SIPO every year are expected to double over the current number. More companies will have their own patents and [intellectual property rights].” -Tian Lipu, SIPO Commissioner “到第12个五年计划（2011－2015）结束时，中国国家知识产权局受理的发明申请有望在现有数字上翻一番。更多公司将拥有自己的专利和知识产权。” -田力普, 中国国家知识产权局局长

  10. Patent Filings under PCT in 2010 2010年基于《专利合作条约》提出的专利申请 • U.S. filings decreased 1.7% from 2009, declining for 3rd consecutive year • China filings increased 56.2% from 2009, making it 1st in growth rate • 美国申请比2009年减少了1.7%，连续3年下降 • 中国申请比2009年增长了56.2%，增长率排名第一

  11. How to Protect and Manage Patent Information 如何保护和管理专利信息 • Enforcement • Litigation • Damages • Injunctions • Settlements • Alternative dispute resolution • 强制执行 • 诉讼 • 损害赔偿金 • 禁止令 • 和解 • 替代性争议解决

  12. How to Protect and Manage Patent Information 如何保护和管理专利信息 • Business arrangements • Licensing / Cross licensing • Mergers and Acquisitions • Collaborative arrangements • Joint development, joint ventures, financings, etc. • 商业安排 • 许可 /交叉许可 • 兼并和收购 • 合作安排 • 共同开发、合资、融资等等

  13. Patent Licensing Trends, Developments, and Strategies 专利许可的趋势、发展和战略

  14. Fundamentals of Licensing许可基础原则 • What is a License? • Conditional waiver of the statutory right to exclude others • Conditional transfer of proprietary information • Business transaction with unique characteristics • NOT the transfer of a business • Distinguish assignment or sale • Types of Licenses • Exclusive • Nonexclusive • 什么是许可？ • 有条件地放弃法定排他权 • 有条件地转让专有信息 • 是一种具有独特特征的商业交易 • 并非业务转让 • 区别于转让或出售 • 许可类型 • 独占 • 非独占

  15. To License or Not to License?授予还是不授予许可?

  16. To License or Not to License?授予还是不授予许可？

  17. To License or Not to License?授予还是不授予许可？

  18. To License or Not to License?授予还是不授予许可？

  19. Strategy: Which Patents to License战略: 许可什么专利 • Necessary Patents • Required by supplier or customer • Required because of coverage • Desirable Patents • Cover important features • Open markets • 必要的专利 • 为供应商或客户所需 • 因专利收录范围而需 • 理想的专利 • 涵盖重要功能 • 开拓市场

  20. Strategy: Valuation战略：估价 • Cost Approach • Market Approach • Comparable Royalties • Income Approach • Informal Methods • Next Best Alternative to Licensee • 成本累积法 • 市场比价法 • 同等许可使用费 • 所得估算法 • 其它方法 • 第二个最佳被许可人替代者

  21. Comparable Royalties同等许可使用费

  22. Strategies for License Drafting许可起草战略 • License agreement • Rights & obligations • Remedies • 许可协议 • 权利 & 义务 • 补偿

  23. Strategies for License Drafting许可起草战略 • Risks (Licensor’s & Licensee’s) • Management of direct risks requires enforcement • Management of indirect risks requires provisions: • Representations • Warranties • Disclaimers • Indemnities • 风险 (许可人 & 被许可人的风险) • 直接风险的管理要求可强制执行 • 间接风险的管理对下列各项提出要求： • 陈述 • 保证 • 免责声明 • 赔偿

  24. Strategy: Barter战略：置换 If valid patents are asserted against you: EitherBarter rights for rightsor pay money 如果一方向您提出有效专利主张： 则不是进行权利交换，就是支付金钱 Pay for a Patent Once and License It 1,000 Times; Pay Money Once and It’s Gone 花钱获取一项专利后，可以对该项专利进行1000次许可； 用同样一笔钱一次性支付专利赔偿后，钱就没了

  25. Leveraging the Value of Patent Portfolio in a Global Marketplace在全球市场开发利用专利组合的价值

  26. Leveraging the Value of Patent Portfolio in Global Marketplace 在全球市场开发利用专利组合的价值 最大的专利组合 公司排名 Source: PatentsBase, http://www.patentsbase.com 来源: 专利库, http://www.patentsbase.com

  27. Leveraging the Value of Patent Portfolio in Global Marketplace 在全球市场开发利用专利组合的价值 • News: Recent Acquisitions • June 2011 • A consortium (Apple, EMC, Ericsson, Microsoft, RIM, and Sony) buys ≈6000 patents and patent applications from bankrupt Nortel for over $4.5 billion • Beats Google at auction • July 2011 • Google acquires over 1000 patents from IBM • 新闻：近期收购 • 2011年6月 • 由苹果、 EMC、爱立信、 微软、 RIM和索尼组成的联盟从破产的北方电信有限公司那里购买大约6000项专利和专利申请，其金额超过45亿美元。 • 在拍卖中击败谷歌 • 2011年7月 • 谷歌从IBM那里收购了1000多项专利

  28. Leveraging Patent Information: Litigation 利用专利信息：诉讼 Source: University of Houston Law Center, Institute for Intellectual Property & Information Law, Jury Patent Damages Verdicts (1-1-05 to 4-11-11) 来源: 休斯敦大学法律中心, 知识产权&信息法律研究院, 陪审团专利损害赔偿裁决 (2005年1月1日至2011年4月11日),

  29. Leveraging Patent Information: Litigation 利用专利信息：诉讼 • Injunctions • Verizon v. Vonage (Fed. Cir. 2007) • Vonage shares dropped from $17 to $1 • Led to settlements / licensing agreements • Klausner v. Vonage (2007): undisclosed • Sprint v. Vonage (2007): $80M • Settlements • NTP v. RIM: Settled in 2006 for $600+ million • 禁止令 • Verizon诉 Vonage案(联邦巡回法院 2007) • Vonage 股价从17美元跌到1美元 • 导致和解 /许可协议 • Klausner 诉 Vonage (2007)案: 未披露 • Sprint诉 Vonage (2007)案: 八千万美元 • 和解 • NTP 诉 RIM案: 2006年以六亿多美元和解

  30. New Trends in Leveraging Patent Portfolios 利用专利组合的新趋势 • Non-Practicing Entities (NPEs) • Organizations that acquire patents without the intention of developing or selling products covered by those patents • 非专利实施实体(NPEs) • 收购专利，但无意开发或出 售这些专利所涵盖产品的组织

  31. New Trends in Leveraging Patent Portfolios 利用专利组合的新趋势 • NPEs in United States, 1995–2009: • 1995至2009年的美国非专利实施实体: Source: PricewaterhouseCoopers, 2010 Patent Litigation Study 来源：普华永道，2010专利诉讼研究

  32. New Trends in Leveraging Patent Portfolios 利用专利组合的新趋势 • NPEs in China? • Currently: little evidence of NPE litigation in China • “Toll booth” model requires “critical mass” of patent rights • China may be approaching its own critical mass • Increased PCT applications • Incentive programs • Gov’t, universities • CSRC requirement for IPOs • 中国的非专利实施实体? • 当前: 中国罕有非专利实施实体诉讼的证据 • “通行费模式”要求有专利权利的“临界量” • 中国可能正在接近其临界量 • 增加专利合作条件申请 • 激励项目 • 政府、大学 • 中国证监会对首次公开募股的要求

  33. Thank You!谢谢！ Esther Lim Managing Partner Shanghai Representative Office Finnegan, Henderson, Farabow, Garrett & Dunner, LLP Mirae Asset Tower, 28/F, Unit A-B 166 Lujiazui Ring Road Pudong, Shanghai 200120 PRC 林艺思 管理合伙人 美国飞翰律师事务所上海代表处 上海市浦东新区陆家嘴环路166号 未来资产大厦28楼  邮编200120 Tel: 86.21.6194.2008 esther.lim@finnegan.com

More Related