Management Information System

1. Management Information System Chapter 14 Social Networking

2. Chapter Highlights • Concepts of social networking • Growth of social media users • HUL facebook site • Security aspects of social media

3. Social Networking Social networking on social media websites involves the use of the Internet to connect users with their friends, family and acquaintances. Social media websites are not necessarily about meeting new people online, although this does happen. Instead, they are primarily about connecting with friends, family and acquaintances one already has in real life. The most well-known social media sites are Facebook, Twitter, LinkedIn and Whatsapp. T These sites allow you to share photos, videos and information, organize events, chat, and play online games. With stellar growth of social media, corporate world has started leveraging its strength to reach millions of their users and accordingly most corporate websites today are equipped with Facebook, LinkedIn etc.

4. Growth of Social Media Users Growth of Social Media Users The Market leader Facebook wleading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political or economic borders. Approximately 2 billion internet users are using social networks and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain attraction.as the first social network to surpass 1 billion monthly active users, Recent newcomer Pinterest was the fastest independently launched site to reach 10 million unique monthly visitors.

5. Growth of Social Media Users

6. HUL Facebook Site

7. Social Networking – Security Aspects Profile Page - When signing up it will wiser not fill all the fields in the profile – think carefully about what you want people to know about you before you fill it in. Privacy - it is choice of the users to adjust the privacy settings of the social media sites. Therefore, it is absolutely under the control of the users about providing personal information in the social media. However, it is better that some of the personal information need not be disclosed, Friends and “Friends” - “Friends” in the context of social media, and Facebook in particular, has a different connotation. For example, for you to interact online with a friend, family member or acquaintance either one of you must first send a “friend request” to the other and then have that request accepted. Once accepted, the technology recognizes you as “friends” and you can interact with each other online, so that you can view the other person’s profile page, see their pictures, and send those messages.

8. Social Networking Social networking on social media websites involves the use of the Internet to connect users with their friends, family and acquaintances. Social media websites are not necessarily about meeting new people online, although this does happen. Instead, they are primarily about connecting with friends, family and acquaintances one already has in real life. The most well-known social media sites are Facebook, Twitter, LinkedIn and Whatsapp. These sites allow you to share photos, videos and information, organize events, chat, and play online games. With stellar growth of social media, corporate world has started leveraging its strength to reach millions of their users and accordingly most corporate websites today are equipped with Facebook, LinkedIn etc.

9. Questions 1. How significant is the role of electronic social media in business development? What are the features of the popular social media? 2. Describe how HUL and P&G leveraged the power of social media to promote relationship marketing 3. How is the privacy and security aspects of social media ensured? 4. Can Whatsapp be denoted as one of the collaboration tools? Discuss your answer with appropriate examples.

10. Social Networking End of Chapter 15 Thank You