1 / 15

Journalism startups

Journalism startups. How the new ecosystem works #submojour. Pekka Pekkala University of Tampere, Finland USC Annenberg, CA, USA. Find financially sustainable journalism startups around the world Create a database at submojour.net

mirit
Download Presentation

Journalism startups

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Journalism startups How the new ecosystem works #submojour Pekka PekkalaUniversity of Tampere, FinlandUSC Annenberg, CA, USA

  2. Find financially sustainable journalism startups around the world • Create a database at submojour.net • Find out what makes them successful and help graduates to start their own publication

  3. 14/53 cases ready so far • US (7/10) • Artsjournal.com • BargainBabe.com • WestSeattleBlog.com • DavidsonNews.net • TheBatavian.com • ArstTechnica.com • TechnicallyPhilly.com • GER (2/3) • netzpolitik.org • perlentaucher.de • FI 5/8 • Afterdawn.com • Stara.fi • Rantapallo.fi • Uusisuomi.fi • Nopola News UK 10 ITALY 6FRANCE 6JAPAN 10

  4. Top 6 findings so far

  5. DIY lean startup! • - Learn tech- Be frugal

  6. I used to be a fulltime reporter, and when you’re a reporter you have the luxury to report and write all day long, you know. There are very few meetings and if you’re going out to meet a subject you really are in this ‘cush spot’ which I realized after I started Bargain Babe because I had to do all of the business stuff, deal with advertisers, you know, get my site listed, work on SEO, network with people, learn everything I needed to know about running a business, filing my taxes, you know, all this stuff that, as a reporter, you don’t have to deal with. And it shifted but basically, I spent anywhere from a third to half of my time writing and the rest of the time, on all the business stuff.

  7. 2. Be entrepreneurial! - Think $$$ from day 1, not year 3

  8. 3. People don’t pay for content! - They pay to support your cause or idea

  9. 4. Revenue sources!- ads + consulting

  10. 5. Find your niche!

  11. 6. Pay for content!- citizen journos = myth

  12. Hey, it’s just a bunch ofhippies, no worries!

  13. Future model of networked journalism compared terrorist networks

  14. Kiitos! Twitter.com/pekkapekkala pekka.pekkala@gmail.com Submojour.net

More Related