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Welcome

Welcome. Visual identity : case study Workshop PIME. 9th of February 2004. Table of contents. Nuclear context in Belgium How to realise nuclear communication ? Visual identity : case of the Belgian Nuclear Forum. Nuclear context in Belgium. No debate

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Welcome

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  1. Welcome

  2. Visual identity : case studyWorkshop PIME 9th of February 2004

  3. Table of contents • Nuclear context in Belgium • How to realise nuclear communication ? • Visual identity : case of the Belgian Nuclear Forum

  4. Nuclear context in Belgium • No debate • Necessity to communicate stays present (objectivity, counterbalance) • Political context favourable • Wish of the nuclear industry to keep low profile • Belgian Nuclear Forum not present enough (not visible)

  5. How to realise nuclear communication ? • Belgian Nuclear Forum =a reference center • Necessity • To elaborate a clear identity (content + visual) • To increase the visibility (vectors, newshooks, media strategy, etc.) • To develop Public Affairs strategy

  6. Visual identity : case of the Belgian Nuclear Forum • A necessity (visibility, lisibility, impact) • Name + baseline + logo • Guidelines : • Dialogue • Human • Nuclear (no use) • Internal project

  7. Stage 1 : preparation preparation • information gathering • constraints identification • benchmark WHO? (transmitter/recipient) WHAT? (message) WHEN? WHERE? (tool) BulAtom (Bulgaria) VROM (Holland) FINERGY (Finland) ROMATOM (Romania) SAFO (Sweden) Foro Nuclear (Spain) ANSTO (Australia) AECL (Canada) SFEN (France) JAERI (Japan) TAEK (Turkey) ASPEA (Switzerland) …

  8. Stage 2 : brainstorming visibility comprehension conceptualisation lisibility PROACTIVITY it’s clear memorisation ATRIUM let’s talk impact NUCLEORG a light on … FORUM > ATRIUM emotion ACTOM power to choose NUCLEAR > ATOM incubation ATRIUM ATRIOM ATOME

  9. an open space ATRIUM dialogue ‘a’ positive comprehension ATOME part of an entity more human

  10. Stage 3 : construction typography color composition

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