How effective is the combination of your main product and ancillary text?

1. How effective is the combination of your main product and ancillary text? My design forms to the many conventions of front covers in this genre of music with a very colour co-ordinated design and a creative scene in the background which links to the artist also. A white t-shirt is a very conventional piece of clothing worn by artists in this genre as you can also see in a couple of the examples below, on a whole, the clothes my artist wears on the ancillary texts and in the main product is something that would appeal to the institution my artist would be on (e.g. Roc-Nation UK). A background with the landscape of the city/state you are from is very conventional in this genre of music. It is also seen as very important as you are representing the “hood” city you’re from. To wear a hat/cap is very conventional in this genre of music as it adds to that look that you have to have when being a rap artist. Artists name is clear and bold as that is a convention of the majority of cd covers. EXAMPLES

2. Same theme/colour scheme as CD cover Name near top of advert in large font CONVENTIONS Background of their city/state Same music outlet adverts as wretch 32 rap artist Also shows CD cover on the magazine advert

3. CD BOOKLET This may not look like a common inside cover , but as seen below in my examples, this type of inside cover is quite conventional in the genre of music my artist is in. The CD Booklet has the same theme as the rest of my ancillary texts with only the picture differing. It also follows many conventions of other Hip-Hop CD Booklets as seen below. For example the picture on the CD booklet & the writing at the bottom. However there’s a quote on my CD booklet which is not usually a convention in this genre, this is because the artists CD booklets seen below are established and well known, as for my artist, he is up and coming so his audience would like to see something else to help them get to know more about him.

4. On the ancillary texts the artist is always bigger than the scene behind him. This is to show what he wants, he wants the world to be his stage as seen in the quote on the inside cover. The colour scheme of my ancillary texts correlates (Red, Blue, White), this is done so that every time the audience see’s these colours, they will associate it with my artist and remember these covers. The same font is also used throughout my ancillary texts for the same reason stated above. There is also a subliminal message on the back cover, “UNDERGROUND” is there to emphasis that he is from London as this is a specific feature of London. However, he is an “underground” artist also which is the subliminal message here. This is a common convention of a magazine advert to help promote an artist’s music, I also considered the fact that the audience for my artist were mostly active, and by adding feedback on there as well they may see the quote “got this song on repeat” and question it, therefore going to listen to the song, which could lead to them buying it if they like it.

5. COMBINATION OF ANCILLARY TEXTS FRONT CD BOOKLET BACK COVER ADVERT CD This is a combination of all the ancillary texts that our group thought suited our main product best.