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Fully Connected: Maximizing Your Use of the Latest Online Social Media Technology

Learn to harness the power of social media with insights on platform characteristics, statistics, and practical tips for Facebook and Twitter. Discover the benefits of engaging with diverse online communities and driving business growth through social media. Explore the world of U.S. social media communities and the impact they can have on your organization. From promoting events to increasing brand awareness, uncover the endless possibilities social media offers. Get started with essential steps like setting up alerts, creating Facebook pages, and utilizing Twitter effectively. Enhance your online presence and connect with your audience in meaningful ways. Dive into the dynamic realm of social media and unlock its potential for your success.

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Fully Connected: Maximizing Your Use of the Latest Online Social Media Technology

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  1. Fully Connected: Maximizing Your Use of the Latest Online Social Media Technology Carla Pendergraft Associates Web Design www.carlapendergraft.com

  2. What We’ll Cover • Characteristics of Social Media… statistics • How to Listen – setting up alerts • Intro to Facebook • Intro to Twitter – Twelve Tips • We have a lot to cover, so I’ll move quickly.

  3. Social Media Characteristics • It’s about conversations and communities • It requires a new way of thinking. • Push vs. Pull; Telling vs. Asking • Allows your audience to connect with you and with each other.

  4. U.S. Social Media Communities Facebook – 200 million users, top 10 website MySpace – 110 million users LinkedIn – about 30 million users Twitter – about 7 million users YouTube – 70 million videos Flickr – hosts over 2 billion images Blogs – over 200 million And new social communities are added every day.

  5. What do you get from it? Business measures being used are: • Greater awareness: 49% • Number of new ideas from the community: 41% • More referrals: 28% • Increased sales attributable to the community: 26%

  6. Reasons to Use Social Media • Promote your festival or event – and the events that lead up to it • Make announcements about performers when they are signed—and other plans as they firm up • Ask for volunteers • Ask for opinions – who do they want to see perform? • Drive traffic to your main website • …And other reasons you haven’t even thought of yet, but you will—once you start using it.

  7. You Can’t Do it All… • MySpace – bands, clubs, music, younger demographic. • Use MySpace if you are running a music festival. • Facebook – emerging as the leader. • Twitter – Microblog – up-and-coming tool. • Podcasts - rise of YouTube as host for videos • Blogging – Excellent way to update your audience • …and many, many other social media sites.

  8. My Recommendations • Begin listening – we’ll give you good tools to do so • Start building your Facebook page • Start a Twitter feed • Don’t neglect your core website

  9. How to Listen • Go to google.com/alerts and set up alerts to be sent to your email. Choose “Comprehensive” to monitor blogs, video, news, web, etc. (Requires gmail account) • For Twitter: Go to tweetbeep.com and set up an alert for terms such as the name of your festival or event. • Both are free services.

  10. Google Alerts

  11. Tweetbeep.com

  12. Facebook – Getting Started • Set up your own personal Facebook page. Facebook is based on real people. “Befriend” family, friends, business acquaintances. • Listen and learn Facebook’s communication style. • Study the Facebook pages of your competitors and others in your industry. • Then you are ready to set up your entity’s Facebook page. This is separate from your personal Facebook page.

  13. Facebook Groups vs. Pages • “Facebook Groups” are for groups of people with some interest in common – biking, Star Trek, etc. • “Facebook Pages” are for businesses, including non-profits. • Pages are visible to everyone, even those who are not a member of Facebook • Pages allow you to view statistics on page usage (“Insights”) • Groups have members; Pages have fans. • Go to facebook.com/pages/create.php to get started.

  14. Creating a Facebook Page

  15. Creating a Facebook Page • Go to facebook.com/pages/create.php • Some festivals choose Local – Other Business. • Others choose Brand, Product or Organization - Non-profit. This is my recommendation. • Just don’t put it under groups!

  16. Florida Strawberry Festival

  17. Florida Strawberry Festival • Over 1,400 “Fans” who receive the festival’s updates • Hours of the festival • Parking information – Costs – etc. • Links to Website, Twitter feed • Performers – stories • Parade winners • Contest winners with pictures and link to news article • 10 photo albums • YouTube videos – previews of the festival

  18. Edinburgh Int'l Film Festival

  19. Edinburgh Int'l Film Festival • Over 2,100 fans • “Thank yous” to supporters • Photos of parties, celebrities, awards banquet • Info on booking a hotel room • Film stills of films up for an award • Photos uploaded by fans who were present • Discussion board • Video • And so on…

  20. Stratford Shakespeare Festival

  21. Facebook's Main Tabs • Wall – mini press releases, announcements • Info – static information about your event. Overview, mission, etc. • Photos – multiple photo albums • Many other possible tabs; start with these 3 and build.

  22. Twitter

  23. Oklahoma Mozart Music Festival Following 1,983 1,462 followers 106 updates

  24. Twitter • search.twitter.com • listen to the conversations about your world • “Follow” other festivals to learn the lingo and style • Set up a twitter account for your festival or event • Choose an easy username related to the festival • Oklahoma Mozart Music Festival: okmozart

  25. Twelve Twitter Tips • Decide what your voice and theme will be before you start. • Dialog with other Twitterers. You address another person on Twitter by using their username and the “@” sign. Example: “@carlapen”. • Post interesting articles you find, as well as your own. • “Retweet” interesting posts from others – use RT and the other poster’s Twitter ID. Example: • RT @carlapen: [original post goes here]

  26. Twelve Twitter Tips (Continued) • It’s not a competition to get the highest number of followers. • Don’t tweet too much! Only tweet if you have something to say. • You don’t have to follow everyone who follows you. • Unfollow people who spam you.

  27. Twelve Twitter Tips • Hashtags (#) are used to group posts into topics (example: #festival). Go to hashtags.org or wefollow.com to see the most popular hashtags. • List yourself at the Twitter directory at wefollow.com. • Use Tinyurl.com to shorten the URLs that you post. • Download a Tweetdeck (www.tweetdeck.com) to manage Twitter.

  28. Other Social Media Tools • YouTube – upload some videos and display them on your website and/or Facebook page. • Flickr – Create a photo gallery of pictures from the various events you conduct. Put a link to the gallery from your website or FB page. • Blogs – Create one at Wordpress.com or Blogger.com and put a link to it on your website.

  29. Questions?Thank you for your attention!

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