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BUS 642 Course Material - bus642dotcom

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BUS 642 Course Material - bus642dotcom

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  1. BUS 642Course Material - BUS642dotcom

  2. BUS 642Course Material •   BUS 642 Week 1 DQ 1 Scientific Thinking (Ash Course) • BUS 642 Week 1 DQ 2 Making Research Decisions (Ash Course) • BUS 642 Week 1 Exercises (Ash Course) • BUS 642 Week 2 DQ 1 Ethics in Business Research (Ash Course) • BUS 642 Week 2 DQ 2 Design of Research (Ash Course) • BUS 642 Week 2 Exercises (Ash Course) • BUS 642 Week 3 DQ 1 Measurement Scales (Ash Course) • BUS 642 Week 3 DQ 2 Clarifying the Research Questions (Ash Course) • BUS 642 Week 3 Exercises (Ash Course) • BUS 642 Week 4 DQ 1 Survey Methods (Ash Course) • BUS 642 Week 4 DQ 2 Observational Studies (Ash Course)  BUS 642 Entire Course BUS 642 Entire Course

  3. BUS 642Course Material •   Final Project • A Final Project Paper is due in Week Six. The Final Project will contribute 35% to the course grade. • Focus of the Final Project: • The final project should be eight pages in length and include a reference of all resources used. At least three sources should be from scholarly journals, e.g. Journal of Management, Journal of Marketing, or Harvard Business Review. • BUS 642 All Exercises BUS 642 Week 6 Final Project BUS 642 All Exercises

  4. BUS 642Course Material • Business - General Business • Scientific ThinkingDevelop a hypothesis for a problem at a local business (for example:  high employee turnover).  Determine if your hypothesis has adequacy for its purpose, is testable and better than its rivals.  Then, use the Checklist for Developing a Strong Hypothesis on page 64 as it relates to your hypothesis.  Discuss your results.  • Based on the analysis of the last six months' sales, your boss notices that sales of beef products are declining in your chain's restaurants.  As beef entrée sales decline, so do profits.  Fearing beef sales have declined due to several newspaper stories reporting E.coli contamination discovered at area grocery stores, he suggests a survey of area restaurants to see if the situation is pervasive (page 94, number 5).  BUS 642 Week 1 DQ 1 Scientific Thinking BUS 642 Week 1 DQ 2 Making Research Decisions

  5. BUS 642Course Material •    Complete the Following Exercises • Complete Discussion Questions 1, 2, and 5 on page 22. Complete Making Research Decisions Question 6, page 76 • Read Snapshot: Tracking Search Patterns on page 37. Find more details of this study since the text's Snapshot was printed and discuss the study including any updates.  Respond to at least two of your fellow students' postings.     BUS 642 Week 1 Exercises BUS 642 Week 2 DQ 1 Ethics in Business Research

  6. BUS 642Course Material • Read Snapshot: Tracking Search Patterns on page 37. Find more details of this study since the text's Snapshot was printed and discuss the study including any updates.  Respond to at least two of your fellow students' postings. • Complete the following exercises: • In your text book Complete Making Research Decisions 1, page 50 In text answer Terms in Review, 1-5, page 155 Complete Making Research Decisions, 7, page 388 BUS 642 Week 2 DQ 2 Design of Research BUS 642 Week 2 Exercises

  7. BUS 642Course Material • Contemplate Snapshot: Measuring Respect on page 301 of your text. Discuss the information presented and the critical measures taken in order to present an appropriate measurement scale. Respond to at least two of your fellow students' postings. • Review the Research Questions on page 120 and then decide: Do these questions in the research proposal lead one towards a tangible end result defined by either higher service quality; higher levels of customer satisfaction; better product; or monetary savings? Respond to at least two of your fellow students' posts BUS 642 Week 3 DQ 1 Measurement Scales BUS 642 Week 3 DQ 2 Clarifying the Research Questions

  8. BUS 642Course Material • Complete the following exercises: • In your text book Complete Making Research Decisions, 5, page 315. Complete Terms in Review, 1- 3, page 123. On companion website Read the case study, State Farm: Dangerous Intersections. Answer questions 1 through 5. • Discuss the following questions then respond to at least two of your fellow students' postings. • Discuss the advantages and disadvantages of self-administered interviewing, face-to-face interviewing, and telephone interviewing. What is necessary for the success of each of these three methods? How do these survey methods compare? BUS 642 Week 3 Exercises BUS 642 Week 4 DQ 1 Survey Methods

  9. BUS 642Course Material • Observational Studies • Read and discuss Bringing Research to Life on page 187 of your text. Develop investigative questions that could have been used to guide Jason and Sara's mechanical observation study. Respond to at least two of your fellow students' postings • Complete the following exercises: • In your text book Complete Terms in Review, 1-4, on page 204. On companion website Read Case Study: Ramada Demonstrates its Personal Best. BUS 642 Week 4 DQ 2 Observational Studies BUS 642 Week 4 Exercises

  10. BUS 642Course Material •   Data Preparation and Description • Poll a small sample of class members, work associates, or friends and ask them to answer the following in a paragraph or two: "What are your career aspirations for the next five years?" Use one of the four basic units of content analysis to analyze their responses. Describe your findings as frequencies for the unit of analysis selected.  • Week Five Exercises • Complete the following exercises: • In your text book Complete Making Research Decisions, 2, page 450 Complete From Concept to Practice, 7, page 450 On companion website Read Case Study BUS 642 Week 5 DQ 1 Data Preparation and Description BUS 642 Week 5 Exercises

  11. BUS 642Course Material • Measures of AssociationAnswer Making Research Decisions 5 on page 524 of your text. Respond to at least two of your fellow students' postings • Presenting Results • Conduct a search of websites that provide Internet presentations. Select one and critique its content, visuals, and the presenter's skills.  • Make sure to include the URL in your Discussion Forum. Respond to at least two of your fellow students' postings. BUS 642 Week 6 DQ 1 Measures of Association BUS 642 Week 6 DQ 2 Presenting Results

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