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Rimping: Premium Supermarket Chain Analysis in Chiangmai

Rimping is a locally owned premium supermarket chain in Chiangmai with a focus on high-quality products, providing a pleasant shopping experience for its loyal middle-high class clientele.

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Rimping: Premium Supermarket Chain Analysis in Chiangmai

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  1. Rimping Five-forces Analysis Liu DongMei 562131004 CaiMengchen 562131005 TheppharitSae-ting 562132038 TipadaSubhasean562132039

  2. Rimping • Rimping is a locally owned premium chain supermarket,with 8 branch stores in Chiangmai. • Focus on a wide selection of high quality local and imported products . • Pleasant shopping environment. • Loyal customers, middle-high class.

  3. 1. การเข้ามาของผู้ประกอบการรายใหม่ (Threat of new Entrants)

  4. 2. อำนาจการต่อรองของลูกค้า(Bargaining Power: Customers)

  5. 3. อำนาจการต่อรอง (Bargaining Power: Suppliers)

  6. 4. การมีสินค้าและบริการอื่นทดแทน (Threat of Substitute products)

  7. 5. สภาพการณ์ของการแข่งขันของอุตสาหกรรม (Rivalry among exist firms)

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