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Changing Times, Changing Trends: 7 Social & Demographic Trends Defining Australia Today.

Changing Times, Changing Trends: 7 Social & Demographic Trends Defining Australia Today. WSAA Members’ Meeting Mark McCrindle Tuesday 14 February 2012. Technology Timeline. 1956 TV in Australia. 1991 WWW launched. 13 years to reach 50 million. 4 years to reach 50 million. 2011

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Changing Times, Changing Trends: 7 Social & Demographic Trends Defining Australia Today.

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  1. Changing Times, Changing Trends: 7 Social & Demographic Trends Defining Australia Today. WSAA Members’ Meeting Mark McCrindle Tuesday 14 February 2012

  2. Technology Timeline 1956 TV in Australia 1991 WWW launched 13 years to reach 50 million 4 years to reach 50 million 2011 Rebecca Black “Friday” video 2006 Facebook opens 12 months to reach 50 million 12 days to reach 50 million

  3. Technology Timeline 1982 Commodore 64 launched 2010 iPad launched 1 million soldin 4 years 1million sold In 4 weeks 2010 Pacman anniversary 1980 Pacman launched Google logo:126 million play inone day Game sells 7 million

  4. Trend #1 Changing Population

  5. 1972

  6. 2012

  7. 2052

  8. Population: 2011

  9. Population: 2050

  10. Population: 2011 & 2050

  11. Changing workforce Today:1 retiree : 5 workers 2050: 1 retiree : 2.7 workers 2010: Total population increase: 370,000 Working age population increase: 170,000

  12. Population ageing & growing Workforce ageing & shrinking Economic shifts Cultural diversity Increasing mobility Changing population: 5 key factors www.mccrindle.com.au

  13. Trend #2 Transitioning Generations

  14. Builders Generation Aged 67+

  15. Baby BoomersAged 48-66

  16. Generations Defined Financially

  17. Generation XAged 33-47

  18. Generation YAged 18-32

  19. Generation ZAged 17 & under

  20. Speaking Gen Z: A quiz dis chron soz defs ‘rents epic foshizzle confuzzled chillax hectic lol rofluts bff all g

  21. Trend #3 Consumer Lifestages

  22. Family 2011 2014 Fastest Growing

  23. Timeline Traditionally: Education Career Retirement Today: Ed 1 Career 1 Ed 2 Career 2 Career 3 Ed 3 Career 4Semi-Retirement Work Retirement

  24. 1972 2012

  25. Gen Y: Housing Food Transport Clothing Education Health insurance Mobile phone Internet Consumer electronics… Bye Bye Aussie Dream? Baby Boomers: Housing Food Transport Clothing

  26. Trend #4 Customer Influences

  27. Tradition Reputation Sit & Listen Long-term needs Content Authority

  28. Tradition Reputation Sit & Listen Long-term needs Content Authority Innovation

  29. iPhone iPad GPS

  30. Tradition Reputation Sit & Listen Long-term needs Content Authority Innovation Recommendation

  31. Tradition Reputation Sit & Listen Long-term needs Content Authority Innovation Recommendation Try & See

  32. Tradition Reputation Sit & Listen Long-term needs Content Authority Innovation Recommendation Try & See Short-term wants

  33. Tradition Reputation Sit & Listen Long-term needs Content Authority Innovation Recommendation Try & See Short-term wants Process

  34. Tradition Reputation Sit & Listen Long-term needs Content Authority Innovation Recommendation Try & See Short-term wants Process Authenticity

  35. Trend #5 Changing Structures

  36. Churn, change, mobility Options & fragmentation From experts to social networks Creators, collaborators, UGC Multi-taskers & message-screeners Post-structural: 5 defining characteristics www.mccrindle.com.au

  37. Funnel

  38. Fluid

  39. L FINANCE OPERATIONS MARKETING

  40. L L L L L L L L

  41. Trend #6 Changed Communication

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