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Don’t Just Join Conversations, Participate and Contribute

Don’t Just Join Conversations, Participate and Contribute. What is conversation?. Markets are conversations. Markets consist of human beings, not demographic sectors. Conversations among human beings sound human. They are conducted in a human voice.

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Don’t Just Join Conversations, Participate and Contribute

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  1. Don’t Just Join Conversations, Participate and Contribute

  2. What is conversation? • Markets are conversations. • Markets consist of human beings, not demographic sectors. • Conversations among human beings sound human. They are conducted in a human voice. • Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived. • People recognize each other as such from the sound of this voice. • The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.-- Cluetrain Manifesto (Thesis 1-6) cluetrain.com

  3. How do we join conversations? How do we join conversations?

  4. Lurking and Learning

  5. Seagull Commenting

  6. Adding Value

  7. Belong… • Learning to speak with a human voice is not a parlor trick. It can't be "picked up" at some tony conference. • To speak with a human voice, companies must share the concerns of their communities. • But first, they must belong to a community.-- Cluetrain Manifesto (Thesis 33-35) cluetrain.com

  8. What’s your intention?

  9. Paying Attention

  10. Be of Service

  11. Being Served

  12. What does it feel like when… ?

  13. Belong… • Don't worry, you can still make money. That is, as long as it's not the only thing on your mind. • Have you noticed that, in itself, money is kind of one-dimensional and boring? What else can we talk about?-- Cluetrain Manifesto (Thesis 80-81) cluetrain.com

  14. Business is Personal

  15. Scott Becker Scott Becker Meet my best friend photo by Kris Krug

  16. Kristie Wells Kristie Wells say hello to my wife Kristie photo by Kris Krug

  17. Kris Krug Kris Krug President of Bryght Friend Source of Referrals One of my vendors Our Wedding Photographer photo by Chris Heuer

  18. It’s nothing personal, it’s just business. Do you want to work with anyone you personally don’t like or respect? Me neither.

  19. Employees are Social Brand AmbassadorsAlready!!!

  20. Belong… • We know some people from your company. They're pretty cool online. Do you have any more like that you're hiding? Can they come out and play? • When we have questions we turn to each other for answers. If you didn't have such a tight rein on "your people" maybe they'd be among the people we'd turn to.-- Cluetrain Manifesto (Thesis 84-85) cluetrain.com

  21. Social Media isn’t an object, Its what you do with it

  22. Chris Heuer http://www.chrisheuer.com/ http://twitter.com/chrisheuer chris@theconversationgroup.com m.408.834.0884

  23. Social Media Principles • Be Human • Be Honest • Be Aware • Be a Participant • Be Smart • Be Open • Be Courageous --- “The Social Media Playbook”

  24. Social Media is tearing down the walls that keep us apart and changing the rules that have kept us from being human inside our companies.

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