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A Chemical Process Development Case Study as a source of requirements for the GOLD project Allen Wright Chemical Engineering Newcastle University. Project GOLD. EPSRC e-Science Pilot Project Highly dynamic virtual organisations for the fine and performance chemicals industry
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A Chemical Process Development Case Study as a source of requirements for the GOLD project Allen Wright Chemical Engineering Newcastle University
Project GOLD • EPSRC e-Science Pilot Project • Highly dynamic virtual organisations for the fine and performance chemicals industry • Academic collaborators • Computing Science and Chemical Engineering, Newcastle • ManagementSchool, Lancaster • 9 RA’s • Industrial participation: • SOCSA, NEPIC, Britest, CPAC Insight Faraday Partnership • One North East (CPI)
Overview of the batch chemicals business • Speciality, agrochemical and pharmaceuticals (many companies) • Large sector of chemicals industry with $9-12bn share of $250bn global market • Tens of thousands of low volume high value products • £10k to > £1m per tonne • Development consumes most of the R&D resource • Time to market a critical driver
Overview of the speciality chemical business • Key success factors in manufacturing speciality chemicals • Companies have traditionally relied on developing unique chemical expertise • High barrier to new entrants • Charge higher margins on specialities produced • Operate the most cost effective production plant • Deters new competitors But, eventually competitors do catch-up!
Business intensification through new innovation Today’s industry requires more than traditional chemical innovation • Time compression • Commercialise innovations faster than competitors • reduce the cost of product development • use freed resources on other projects • Effective information processing across full lifecycles • Managed information flow ensures the R&D function is fully integrated into the business operation • Facilitate partnerships • Outsourced R&D labs, safety assessment, chemical analysis, data analysis, pilot studies, manufacturing, marketing and distribution • Create agile highly dynamic virtual organisations
Product Marketing Eau de Chem Technical Group Consultant Distillation Operation Chemicals Virtual company (Teesside) BatchCAD Consulting Simulation Software Business & Academic Consultants Europe Asia Contract Manufacturing Perfumery evaluation & Quality Control Raw material sourcing
Case study: the reality of virtual development A major product of IFF • Aromachemical Sales • world market 1400 tonnes @ $50 per kg (1995) • $70 million per annum • Patented four stage process • 2 reaction • 2 distillation • Patent expired • Competitors develop ‘me too’ products when patent expires
Conventional development Virtual development R&D 2 years Project leader Chemists Chemical engineer 1 year Project leader Chemists BatchCAD consultant Process development 1 year Contractors Chemists Chemical engineer HSE + environmental Contract manufacturer’s resources Time to market 2 years early Time to market 3 years 1 year Costs $750k $60k Throughput < 100 tonnes pa 300 tonnes pa The reality of virtual process development 92% cost saving
Virtual chemical development company • Technical success: • Chemistry and Engineering in parallel • fast • effective • profitable • But management difficulties
Limitations of the Virtual Company • Scalability • A limit on the number and size of projects • Limited by complexity and information overload • Dynamics • Limited ability to respond to changing requirements • Contract management very slow • Mistakes increase • Control • Inability to manage and impart knowledge across multiple organisations • Little control over outsourced components
CUSTOMER SUPPLY Modifications to accommodate SPECIFICATION downstream processing BOX 10 PACKAGING WAREHOUSING & FINAL PRODUCT STORAGE UNIT UNIT UNIT UNIT OPERATION OPERATION OPERATION OPERATION STORAGE LIFE 1 2 n DISTRIBUTION Physical form of final product prescribes downstream handling MAKE OR BUY TRANSPORTATION ASSESSMENT Stage Stage Stage DISPOSAL OF OLD Analysis Analysis Analysis STOCK 1 2 n Chemical Process Data BOX 11 DIRECT MANUFACTURING Engineering Process Data COSTS BOX 12 BOX 16 Production Planning & BOX 13 Throughput Analysis PAC 7 Raw Material Costs PAC 5 TOTAL Processing Costs PAC 6 INDIRECT MANUFACTURING MANUFACTURING COSTS Safety Evaluation BOX 14 COSTS Environmental I. A. BOX 5 PAC 8 For Automated Plant: conversion Basic Operating Procedures of Process to a Software Code Information Model Snapshot - development phaseIntegration of unit operations
Dynamism in chem dev • Everything may change throughout a projects lifecycle • Partners • The basis of relationships between partners • The goals of the VO (what it is trying to do) • The objectives of the partners (how they are going to do it) • The basis for change will probably not be understood in advance • The implications of a missed objective or changed goal depends on the context of the running development process: this will not generally be known in advance • Unexpected disruptions might result in novel decisions
The GOLD demonstrator - Process Development Case Study • Based on a real, current chem dev project – not research • Multiple partners • Distributed management • Conversion of a batch process to a continuous process
Filtration Services Centrifuge Catalyst Separation Technology ??? Eau de Chem Europe USA Asia Chemical Engineering and Advanced Materials
Tight integration • Organisations must be able to share resources (IT connectivity) in a flexible way (loose coupling) • They must be able to control access to these resources in a manageable way • They must be able to specify the nature of their relationships with their partners • what will be done, how it will be coordinated • They must be able to make events visible to partners to maximise the efficiency of cooperation, collaboration and coordination
Contradictory requirements • VOs must be highly dynamic • Every part of a VO may change during its operation: • Structure • Process • Cost of adoption must be minimal • Minimal requirement to adopt new technologies, systems etc. • No requirement to change processes or business models • High degree of integration between partners • These requirements seem contradictory and every VO will have a different emphasis on each • GOLD provides infrastructure supporting the formation and operation of VOs • Middleware
Volume of substance (per manufacturer) Registration period (existing substances) ≥ 1,000 tonnes p.a. CMR or PBTs/vPvB > 100t p.a. 2007 - 2010 100 – 1,000 tonnes p.a. 2010 - 2013 10 – 100 tonne p.a. 2013 - 2018 1 tonne p.a. 2013 - 2018 REACH Legislation – Imposing VO’s • Registration of substances ≥ 1 tonne/yr • Evaluation of substances • Authorisation for substances of high concern • Registrants • Manufacture of substances, Import of raw materials and preparations
Forming REACH consortia • Need to cooperate, coordinate, collaborate to complete registration • Saving on registration fees • Managing the registration process • Consortia receive higher priority in registration • Time to market • Large overhead - £150,000 must be minimised • Restrictions on import/export • Need for communication along the supply chain
Thirty thousand substances to be registered • The GOLD project is developing a software (middleware) infrastructure supporting the rapid formation and agile management of consortia (virtual organisations) • Security; Trust; Coordination; Dynamism; Information management • The infrastructure can minimise the overhead of forming and managing consortia • This will help make REACH workable
Demonstrator II – the construction industry • Large construction project in Northern England • Parent company based in Italy • Local administration in London Build in 3 sections, by 3 separate organisations entirely imported labour (VO’s) Huge organisational problems – winter conditions, materials supply chain, lodgings, surveying etc Local resentment basis of trust?