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Creative industrial possibilities of media and technology interface within Eastern partnership

Creative industrial possibilities of media and technology interface within Eastern partnership. Raimonda Laužikien ė, Klaipeda Economic Development Agency (KEDA). How creative industries strategies shap e up a future of business. CREATIVE INDUSTRIES

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Creative industrial possibilities of media and technology interface within Eastern partnership

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  1. Creative industrial possibilities of media and technology interface within Eastern partnership Raimonda Laužikienė, Klaipeda Economic Development Agency (KEDA)

  2. How creative industries strategies shape up a future of business

  3. CREATIVE INDUSTRIES “..which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property” (UK Department of Culture, Media and Sport)are decisive in advancing towards the knowledge-based economy. THEY COMPRISE advertising, architecture, crafts, design, film, photography, broadcasting, software/ games, (electronic) publishing, music, visual and performing arts. What is creative industries?

  4. TRADITIONAL CULTURAL EXPRESIONS CULTURAL SITES PERFORMING ARTS VISUAL ARTS AUDIOVISUALS CREATIVE INDUSTRIES PRINTED MEDIA NEW MEDIA DESIGN CREATIVE SERVICES HERITAGE ARTS MEDIA FUNCIONALCREATION UNSTADT classification of Creative industries

  5. Business & finance Social well being & community DESIGN Technology & communication Science & ecology The creative catalyst

  6. styling • user-centered design • management strategy of designdriven innovation • social entrepreneurship • design as urban regeneration Design perspective

  7. ~0.8% of the Lifecycle-Investment are for Design ~80% of customer’s buying decision are by Design User-centered design

  8. INNOVATING BY COMBINING PROVEN TECHNOLOGY Design driven innovation

  9. Source: Design revoliution Hippo Water Roller DESIGN - Green & social

  10. LifeStraw Personal Adaptive Eyecare Source: Vestergaard Frandsen Source: Joshua Silver DESIGN - Green & social

  11. Low-cost prosthetics for landmine victims Source: GadShaanan Design BoGo lights Source: SunNight Solar DESIGN - Green & social

  12. Hybrid energy delivery device GROW DESIGN - Green & social

  13. Hybrid energy delivery device GROW Source: SMIT DESIGN - Green & social

  14. Solar cooker Source: www.bcksolar.com.ar Aqua Pac Source: Solar Solutions DESIGN - Green & social

  15. One laptop per child XO computer Source: fuseproject, OLPC, Massachusetts institute of Technology Media Lab The dissemination of technologies. “Leapfrogging”

  16. Eco-roof Creation of an iconic eco-roof in a public space associated with one of the pedestrian roads in the centre of the city. It enhances a creative atmosphere through design, culture, leisure, specific lighting, rain protection, temperature control, etc. Benchmarks: Clark Quay (Singapore) Source: Design as urban regeneration

  17. Creative Growth (INTERREG IVC):To contribute to European competitiveness and accelerate regional economic growth through the development of the creative sector as a new business sector [LP: Östsam Regional Development Council - SW] • CITIES (INTERRREG IVC):To improve regional and local policies addressing the promotion of creative industries, namely creative entrepreneurship and urban regeneration [LP: Municipality of Klaipeda – Lithuania] • Creative Metropoles (INTERREG IV C):To strengthen the capacity and effectiveness of public support to unlock and support the economic potential of the creative economy [Riga City Council - Latvia] • CCC – Creative City Challenge (INTERREG IVB – North Sea):To strengthen the innovative capacity of cities through the development of urban creative clusters. [LP: Hamburg University of Applied Sciences – Germany] • URBAN CREATIVEPOLES (Baltic Sear Region). LP:Brandenburg University of Technology Cottbus-Germany (from 2011) European Creative Projects

  18. Klaipeda Economic Development Agency, H. Manto 84-217, LT-92294 Klaipeda, Tel.+370 46 311 010 www.investinklaipeda.com www.kepa.lt

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