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Lesson 1.3 Entertainment Marketing

Lesson 1.3 Entertainment Marketing. Learning Targets I can define entertainment. I can explain the impact ratings has on marketing and sports teams. Terms. entertainment marketing entertainment ratings. ENTERTAINMENT FOR SALE. entertainment marketing

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Lesson 1.3 Entertainment Marketing

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  1. Lesson 1.3Entertainment Marketing Learning Targets • I can define entertainment. • I can explain the impact ratings has on marketing and sports teams. Chapter 1

  2. Terms • entertainment marketing • entertainment • ratings Chapter 1

  3. ENTERTAINMENT FOR SALE • entertainment marketing • influencing how people choose to spend their time and money on entertainment Chapter 1

  4. What Exactly is Entertainment? • entertainment • whatever people are willing to spend their money and spare time viewing rather than participating in. • Watching NFL Sunday Ticket • Attending a concert at Riverbend • Attending a REDS game • Going to the movies Chapter 1

  5. The Big Eye in Every Room • Television changed the marketing of entertainment in a profound way. • Ratings • the number of viewers the program attracted. Higher the ratings = $$$$ Chapter 1

  6. Change Accelerated • Technology improvements, including the internet, have facilitated distribution of sports and entertainment to the masses. • Technology advances increase the success rate of reaching Target Markets. Chapter 1

  7. Technology and Customer Feedback • Audiences utilize technologies to communicate entertainment feedback. • Texting • Facebook • Twitter Chapter 1

  8. Project Extra Innings – page 27 1.) Select one or two players from your FFFL Team to be spokespersons for the NFL and explain why you picked them. 2.) Create a FLYER that advertises your FFFL Teams Summer Camp (utilize the 4P’s). 3.) Attendees will receive a sports bag with your FFFL Teams merchandise…..what will you included in the sports bag? Why did you select those items? 4.) DO NOT ANSWER 5.) Create a contest (write down your ideas) that will encourage males ages 12-18 to get more involved with the NFL.

  9. Chapter 1 - Textbook Assessment • C – Distribution • F – Gross Impression • A – Demographics • K – Promotion • G – Marketing • D – Entertainment • J – Product • L – Ratings • H – Marketing Mix • B – Discretionary Income • D – Product/Service Mgt. • A - Celebrities Chapter 1

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