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Karen L. Hawkins Staff Director , Product Design Based on March. 2011 forecast

Product/Services Updates: IEEE Digital Offerings IEEE/IET Electronic Library IEEE Enterprise Product Suite IEEE Member Digital Library Single Article Sales & Document Delivery. Karen L. Hawkins Staff Director , Product Design Based on March. 2011 forecast

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Karen L. Hawkins Staff Director , Product Design Based on March. 2011 forecast

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  1. Product/Services Updates: IEEE Digital OfferingsIEEE/IET Electronic Library IEEE Enterprise Product Suite IEEE Member Digital Library Single Article Sales & Document Delivery Karen L. Hawkins Staff Director, Product Design Based on March. 2011 forecast Presented to TAB Fincom May 17 2011

  2. IEEE/IET Electronic Library

  3. IEL - Product Definition • 2011 online subscription price $134,495 • Targets academic, large corporate and government customers • Annual subscription • Unlimited PDF downloads • Excludes Draft Standards, eBooks • Includes IET • 15 simultaneous users – 1 site license • Access to +2.8M full-text documents delivered on IEEE Xplore

  4. IEL Revenue Growth is Driven by International Academic & Government Markets – 2011 Focus on China % Net 61% 65% 67% 66% 64%

  5. 2011 IEL Revenue Below Budget – Additional Risk Foreseen % Net 64% 64% * Net – Calculated Before Indirect Infrastructure Allocation

  6. IEEE Enterprise Suite

  7. IEEE Enterprise Product Suite– Strategies for Driving Growth • Up-selling larger packages in Enterprise suite, and selling add-on packages • AIP, IBM, Draft Standards, eBooks, Journals Library Plus • Focus on prospecting corporations in core IEEE technologies • Lead Nurturing Program • Search engine/online marketing • Prioritizing leads by probability to close • Email campaigns to prospects • Expand the product offering • IEEE Conference Library Plus released Q3 2010

  8. IEEE Enterprise Suite –$850 k Ahead of 2011 Budget +500 customers + 40 upgrades to IEL

  9. Enterprise Suite Activity • IET downloads to be added, June 2011 • CLP off to a good start $150k (100%) ahead of budget • Computing library enhancements planned for June: ACM metadata, unlimited downloading of 15 selected conferences, IBM journal included.

  10. 2011 Enterprise Suite – Returns $1,215,000 In Infrastructure % Net 54% 56% * Net – Calculated Before Indirect Infrastructure Allocation

  11. IEEE Member Digital Library

  12. MDL Basic Uptake Is Slow –MDL Stronger Than Expected MDL Basic $550k below budget, MDL $650k ahead % Net 68% 61% 58% 45% 53% 61%

  13. MDL – Net And Infrastructure Over Budget % Net 53% 52%

  14. MDL Basic – Available Now • Member Digital Library Basic for lighter users • 3 full-text articles/$15 month • Retain the current subscriber base • 200+ Basic subscribers • Few trade downs • Promotion limited to protect larger product, but now ramping up with email campaign to MDL cancels

  15. Single Article Sales & Document Delivery

  16. Single Article Sales & Document Delivery • IEEE Xplore single article sales • $30 non-members, $10 members • Document Delivery vendors are resellers of IEEE content • British Library • CCC • Dow Jones/FACTIVA • Hannover • Infotrieve • Linda Hall Library • Reprints Desk • Thomson Scientific

  17. Document Delivery Forecast Accounts for $180k Transfer To Conference Pubs % Net 68% 78% 68% 80% 78%

  18. Total Program RevenueIncludes IEEE Xplore, CCC, & Document Delivery Vendors No InfrastructureAllocation Participation in new CCC programs and expansion of permission options to drive growth in 2011 %Net 80% 78%

  19. Questions?Karen Hawkinsk.hawkins@ieee.org

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