Using Social Media in Your Job S earch

1. Using Social Media in Your Job Search

6. What is Linked In? • LinkedIn is a business focused social networking site for professional networking. • 175m+ professionals around the world as of August 2012. • LinkedIn is used in over 200 countries and territories. • Fifty-nine percent of LinkedIn members are currently located outside of the United States.

7. Why Linked In? • Keep in touch with people you’ve met networking. • Connect with new people, either in groups or individually, who are like-minded, have similar goals. • First item returned on a Google search of your name – employers will do it, so make the most of it. • It contains alumni from Emory! + people in 150 industries • Smooth transition from college student to professional. • Job listings!!!

8. Employers Search For You • Survey of 300+ hiring professionals found that more than 90% of recruiters and hiring managers have visited a potential candidate’s profile on a social network as part of the screening process. • 69% of recruiters have rejected a candidate based on content found on his or her social networking profiles — • (68%), though, have hired a candidate based on his or her presence on those networks. • **Erica Swallow on Mashable.com

9. Test your Online Presence • Google yourself – what do you find? • Ideally, your LinkedIn profile should be the first item returned in that search. • Check Facebook privacy settings – default is public.

10. What is a Professional Brand? • Your professional reputation, online image and personal characteristics such as your work style, community engagement and worldview. • Incorporates your particular skills, talents and areas of expertise • How would your colleagues describe your strengths? • On what issues are you the go-to person in your organization? • What do you know more about (web design, compensation plans, marketing to baby boomers) than most people?” * How to Showcase Your Personal Brand on LinkedIn: 8 TipsLindsey Pollak, June 26, 2012

11. Linked In ~ Not Your Typical Resume • Full sentences • Can exceed one 8.5 x 11 inch page • Photo included • Recommendations included! Get some. • Can show your professional group affiliations • Reflects job changes/updates immediately so no need to resend resume

12. Professional & Photo Ready • You alone • Professional Attire • Close up of you looking at camera OR you presenting/doing something professional

13. Public Profile Example

14. Profile Headline Examples • Social Media Guru • Analytical, Creative, Tech Savy Grad for Hire • Student leader with experience in building cohesive communities • Passionate about helping underserved children reach educational goals • Headlines should change when you change jobs/internships/goals, i.e. every semester. • For ideas, look at the profiles of people you respect.

15. Networking • People update their LinkedIn profiles when they move jobs & change email addresses. • For example: Alumni Student Networking Dinner, Externship, Summer Internship, Informational Interview. • Search for Emory alumni; personalized invitation. • Join Groups! Keeps your ‘finger on the pulse’ of the industry/field. Who is following what in what group? • Over 175+ million users. **Personalize**

16. General job listings

17. General job listingsusing advanced search (entry level, key word)

18. Job listings within a group

19. As with any public job listing site, scrutinize opportunities

20. A Few Tips • Include all education – GPA, summer courses, study abroad • Know the ‘buzz’ words in your area of interest – employers may search on key words. • Recommendations show credibility – try to get three, each showing different strengths. • Set profile to ‘public’, claim a unique URL for your profile, include it in your email signature. • Be thoughtful about endorsing others.

21. Final Tips! • Share your work and volunteer work. Add links to any professional blogs, website, projects, etc. • Update your status to keep up a professional image (a personal phone call or email to your most important contacts) • Use groups as a ‘brain trust’ and to share your knowledge with them as well.

22. Tweeting in Your Job Search HIRE ME.

23. PROSCONS Connect with others Privacy concerns Lots of info, fast Can be time-consuming Fun Results not immediate

24. Twitter Tips • Public or private updates? • Use a professional picture and background • Use your real name • Follow people who give out valuable info • Make connections and engage • Sync from LinkedIn • Tweet your friends using a different account

25. TWITTER GLOSSARY Direct Message (DM): private reply Re-tweet (RT): repeat a tweet @ reply = replying to a tweet RT@glassdoor How to minimize not hearing back when applying for jobs http://www.glassdoor.com/blog/top-5-reasons-hear-applying-job/ …#jobsearch

26. @What is Your Handle?

27. Hash Tags • Example: #bankofamerica • # = hash or pound sign • tag = keyword, ex “Peace Corps” • People add these to the end of their tweets so they can be searchable later on • They are optional and public

28. Sample Hash Tags for Job Seekers • #hiring #tweetmyjobs #recruiting #jobsearch • #hireme #employment #joblisting #jobsearch • #nowhiring #HR #jobposting • #career #internship • Get industry specific and creative • (can do more than 1 for tailored search) • #greenjobs #healthcare #education • #Phillyjobs #DCIdealist #bayarea • #consulting #analyst #teaching #marketing

29. Sample Job Boards Posting on Twitter • www.jobshouts.com • Opportunity Knocks • CareerBuilder • Linkedin Jobs • TweetMyJobs • AcademicJobsToday • Idealist Jobs DC Twitter Lists For example: Make a Twitter list of the companies you want to work for OR Of the best job accounts on Twitter

30. www.twitter.com/search

31. ADVANCED TWITTER SEARCH

33. Twitiquette • BAD • "hate my job!! i want to tell my bosses how dumb they are and how meaningless this job is, then quit, and be happy!“ • "Workin... This job sucks worse then the economy!“ • "smoking weed at work is so [EDITED] great :)" • GOOD • “Excited to begin my first day on the job with McKinsey and Company” #consulting #careers • Completed day one of social media training #tech #Red Cross • Online grant writing course FREE, great resource for non-profit professionals #grantwriters www.bitly.2341

34. Tips • Tweet regularly. • Don’t spend more than a few minutes per day. • Interact with others. • Remain upbeat & positive. • Generate and repurpose content relevant to your goals.

35. Additional Resources: How to Find a Job on LinkedIn Facebook Twitter MySpace and other Social Networks, by Brad and Debra Schep Social Networking for Career Success, by Miriam Salpeter LinkedIn Learning Webinars. (Wednesdays at 12 noon EST.) www.learn.linkedin.com/jobseeker Lindsey Pollack’s blog: http://www.lindseypollak.com/blog Linkedin Videos: http://learn.linkedin.com/students

36. Safety while Networking • Google person before meeting • Choose a public place, workplace is best unless someone works at home • Skype, phone or Career Services meeting room • Use your own transportation • Tell friend/family your plans and timeframe • Hand shake is the only appropriate physical contact

37. More safety • Take fully-charged cell phone • Trust your instincts – make an excuse to leave if you feel uncomfortable • Share your email address and/or LinkedIn profile - NOT dorm location or other personal information • It’s never appropriate for your networking contact to exact a personal or social obligation from you.

38. Questions?