Social Media Specialist Job Description

1. Social Media Specialist Job Description Social Media Specialist Job DescriptionPosition OverviewReporting to the VP of Marketing, the Social Media Specialist will work with the marketingdepartment and will be responsible for planning, managing & measuring all social marketingefforts on a day-to-day basis. The ability to create reports that demonstrate measurableresults is critical to this role.He or She must possess excellent written and verbal communication skills and must have adeep understanding of the internet including, but not limited to; search engine optimization,search engine marketing, online marketing, social networking sites, discussion boards, blogs,video sharing sites, widgets and podcasting.Responsibilities • Identify, evaluate, select & monitor the most relevant social media channels • Create & maintain an up-to-date social marketing plan • Establish relationships with the online community by identifying key influencers & communities that fit our online strategy • Moderate & oversee our presence on relevant social media sites • Encourage the generation of user-created content via active community participation & conversation • Raise brand awareness & protect brand equity by executing a social marketing campaign using the most appropriate social media channels • Conduct on-going social media market research & channel development • Identify & document social media best practices • Conduct online reputation management • When appropriate, develop & manage strategic partnerships online

2. • Create & maintain the corporate social media policy & guidelines • Create a social media training program & educate all public facing employees • Managing online discussions by listening and responding to users in a timely and authentic manner • Ensure consistent messaging is being used online across cross-functional departments & contributorsJob Requirements • Degree in marketing, e-business, communications or a related field • At least 3 years of relevant work experience is a must – preferably in interactive marketing or public relations • Relevant & proven experience across key social media sites • Experience working with cross-functional teams and external agencies • Familiarity with one or more social media listening platforms • Experience using web analytics and creating reports • Ability to work in self-directed, fast-paced environment • Must have strong verbal and written communication skills • Highly proficient computer skills • Create & maintain the corporate social media policy & guidelines • Create a social media training program & educate all public facing employees • Managing online discussions by listening and responding to users in a timely and authentic manner • Ensure consistent messaging is being used online across cross-functional departments & contributorsJob Requirements • Degree in marketing, e-business, communications or a related field • At least 3 years of relevant work experience is a must – preferably in interactive marketing or public relations • Relevant & proven experience across key social media sites • Experience working with cross-functional teams and external agencies • Familiarity with one or more social media listening platforms • Experience using web analytics and creating reports • Ability to work in self-directed, fast-paced environment • Must have strong verbal and written communication skills • Highly proficient computer skills