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Learn how technology can support and enhance your real estate business. Discover recommended Microsoft software and other tools for generating new business. Adapt and transfer these tools to different industries.
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Real EstateNew Business GenerationTechnology is NOT the answer…It is not a substitute for generating New Business Technology is a Tool… to support how you do business.
Is Technology for YOU! • Do you have the Interest? • Are you willing to learn the facets of a particular tool? • Pay the price/time to learn • There is no easy path – excuses don’t work. __________________________ • If not, leave it to others or pay ($) someone to do it for you.
Some examples I, & the industry gurus, highly recommend Microsoft software in general – it will do whatever you need and is “the” corporate standard. MS products will transfer and adapt to other industries & most people can use. Other product are often less powerful and/or are not as flexible. • MS Word • Listing/Buyer Presentations – download from PREA and customize and brand for you • Templates • Letters • Factsheets • Flyers • MS Publisher • Same as Word/different format [Desktop publishing] • File size is larger • Meant for sending to a publisher/printer
…more examples • Outlook • Manage email • Manage contacts • Follow up • Tasks • Mail merge for mailings • Excel • Calculation based, data sorting, etc • Net Seller’s Sheet • Expense report • Graphs
…still more examples • PowerPoint • Presentations – download from PREA & customize and Brand for you • Listing • Buyers • Kiosk information (Open House) • Other MS and Third Part software • Email clients • Flyer software I, and the industry gurus, highly recommend Microsoft software in general – it will do whatever you need and is “the” corporate standard. MS products will transfer and adapt to other industries & most people can use. Other product are often less powerful and/or are not as flexible.
Non MS Software • PREA Online (FREE) • Database • eCard • Media Center • Top Producer ($) • Database • Mailings et al • Joe Stump, Brian Buffini, Hobbs-Herder ($)
…other areas of Technology • Smartphone/Tablets • Palm OS (HP) • Windows OS • BlackBerry • Android OS • iPhone and Others • QR Codes, NFC… • Services • VisualTour.com, Circle Pix, Tour Factory… • Advanced Access Web Sites, PSJR Web Site & others • Fax services – fax.com & others • Post cards et al – expresscopy.com and others • Voicemail • Radio signs, et al • “The Cloud” • DropBox.com • SugarSync • Google Drive • SkyDrive (MS) • Box.com • Instanet - DocBox