Differentiation Positioning Group 5 Case Study

Oct 04, 2012

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Group MembersMauricio GonzalezBui Thi HuyChantharas KanchanakoolNina KrapfVincent TenchavezJulia Vassiljeva. OutlineFastfood Turns HealthyRepositioning for a global futureAnalysis/Key IssuesInternational Marketing StrategyGlobalization. Fast Food Turns HealthyBy: Thuy. Fast Food : Term

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Differentiation Positioning Group 5 Case Study

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Differentiation and Positioning

Differentiation and Positioning. 7. Discussion Question. 1. What are the basic generic competitive strategies? How do firms differentiate their themselves from one another?. Generic Competitive Strategies Exhibit 7.1. Competitive Advantage. Competitive Scope.

813 views • 34 slides

Differentiation and Positioning

Differentiation and Positioning. 7. Subway. What is Positioning?. A couple of definitions Creating distinct and valued physical and perceptual differences between one’s product and its competitors, as perceived by the target customer.

257 views • 21 slides

Case Study 5

Case Study 5.  When are seizures “medically refractory”?  When should you consider an inpatient video EEG evaluation?  What might you learn from such an evaluation?.

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Differentiation and Positioning

Differentiation and Positioning. Product Position. The way the product is defined by consumers on important attributes- -the place the product occupied in consumers’ minds relative to competing products. “Products are created in the factory, but brands are created in the mind .”.

733 views • 26 slides

Case Study 5

Case Study 5. Case Detail. 67 year old male NIDDM Abdominal OR August 23 rd OR Platzbauch August 29 th Skin graft November 11 th 5 day VAC Multiple wounds abdomen and donor site. Day 1. March 5th. Multiple wound sites. August 2 nd 1 st Pgel. Multiple wound sites.

304 views • 10 slides

Case Study 5

Case Study 5.  Seizure History: Her birth was unremarkable except that she was born with syndactyly requiring surgical correction.  Early developmental milestones were met at appropriate ages.  She had her first convulsive episode at age 2 in the setting of a febrile illness.

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Case Study 5

Case Study 5. 68 year old man Self referral Reports unable to cut his toe nails because of thickness and shape. Further information. Medication: Aspirin 75mgs Cod Liver Oil Glucosamine DP and PT palpable, no sensory impairment . Onychauxis.

555 views • 18 slides

Case Study 5

Case Study 5. 68 year old man Self referral Reports unable to cut his toe nails because of thickness & shape. Further information. Medication : aspirin 75mgs, Cod Liver Oil, glucosamine DP & PT palpable, no sensory impairment . Onychauxis – thickening of nail plate.

258 views • 13 slides

Differentiation and Brand Positioning

Differentiation and Brand Positioning. With Duane Weaver. Outline. Brand Positioning Differentiation Marketer’s Brand Positioning Levers Brand Positioning Process Images source: http:// www.brandsoftheworld.com (January 29, 2012). Brand Positioning.

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Differentiation and Positioning

Differentiation and Positioning . Jack, Tom and Friend . Product/ Service differentiation . The process of developing and promoting the differences between products and services, compared to competing products/ services. . Value for Money .

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Differentiation and Positioning

Differentiation and Positioning. Julia Heitkamp , Rodney Hunter, Kia Moore, Andrea Parra, and Christopher Simms. Objectives. Product introduction Compare and contrast Coca-Cola and Pepsi Cola Value Proposition and Positioning USP, Points difference, TAG LINE Reflect and Summarize

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Differentiation and Brand Positioning

7. C H A P T E R SEVEN. Differentiation and Brand Positioning. What is Positioning?. The place a product or brand occupies in customers’ minds relative to their needs Refers to competing products or brands Comprises both competitive and customer need considerations. Differentiation.

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5 Case Study

5 Case Study Towards Guidelines for Touch Screen Design: Perception of Button Size and Height Fjeld, Zuberbühler, Guttormse n, Voorhorst, Krueger ETH Zurich, Switzerland. Overview. Motivations and previous reseach Experimental set-up Observations Results

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DFI Positioning: IDC Case Study

DFI Positioning: IDC Case Study. Geoffrey Qhena CEO Industrial Development Corporation of South Africa 23 November 2006. The IDC: Corporate profile. Established in 1940 ; Provides financing to entrepreneurs engaged in competitive industries;

267 views • 15 slides

Case study 10-Group 5

Case study 10-Group 5. Impact Assessment of the Effect of Tsetse Control on Livestock Productivity. Major Features. Longitudinal monitoring study (cows and their calves – followed over time) Tsetse control to reduce trypanosome Prevalence Drug resistance (Infectious disease modelling)

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Case Study 5

Case Study 5.  Family History : She has a cousin with a history of ”grand mal” seizures who died at age 12.  Habits : She does not use of alcohol, tobacco, or illicit drugs.

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Study Group 5

Study Group 5. STANAG for Non-Specialists. Task. Simplify the STANAG 6001.4 document for administrative purposes Outline salient aspects in non-technical terms Produce a draft document Can-do and cannot do statements. Our Process. Began with Speaking descriptions for 1+ and L2

227 views • 9 slides

RUN, Inc. Case Study Group 5-A

RUN, Inc. Case Study Group 5-A. Silka Gonzalez Silvia Orozco Blanca Wegener. Accounting for a Change in Estimates APB 20. FASB 154 supersedes APB 20 – Issued on May 2005. For accounting changes and corrections of errors made in fiscal years beginning after December 15, 2005 .

1.07k views • 29 slides

Case Study 5

Case Study 5. Social History :  She currently lives with her mother.  She works as a sales clerk.  She completed twelve years of school and finished one semester of college.  She has not driven a car after being reported to the DMV by her doctor 23 years ago.

169 views • 1 slides

Differentiation and Positioning

Differentiation and Positioning. 7. What is Positioning?. The place a product or brand occupies in customers’ minds relative to their needs Refers to competing products or brands Comprises both competitive and customer need considerations. Differentiation.

462 views • 16 slides

DFI Positioning: IDC Case Study

157 views • 15 slides

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