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BP Kick-off Meeting

BP Kick-off Meeting. Business Products. The First Steps we took in 2008. B300 & B500 were Epson’s first step in Business Inkjet Pro market Strong proposition around: Lowest CPP in the market Reliability Ecology. Allowed us to learn a lot about business users expectations

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BP Kick-off Meeting

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  1. BP Kick-off Meeting Business Products

  2. The First Steps we took in 2008 • B300 & B500 were Epson’s first step in Business Inkjet Pro market • Strong proposition around: • Lowest CPP in the market • Reliability • Ecology • Allowed us to learn a lot about business users expectations • Help us to raise awareness around BIJ as a strong alternative to laser printers • Very good sales in high print volume markets – strong success stories Confidential

  3. Epson’s first Business Inkjet… Ink tanks stick out of the printer No PCL No Postscript Print quality issues Unique Design No MFP version Confidential

  4. Hp Market leader …but for how long? Ricoh Not really selling Offered with copiers Lexmark Nice design But still low business features Competition continue to invest in the segment… Confidential

  5. WorkForce

  6. Confidential

  7. Confidential

  8. Confidential

  9. No compromises anymore! We fixed it ! Ink tanks out of the printer No PCL No Postscript Ink tanks fit in the printer We fixed it ! • - PCL5c • - PCL6 • PS3 • ESC/P raster • Available !!! We fixed it ! Print quality issues 600 dpi print quality We fixed it ! Unique Design We fixed it ! No MFP version Judge by yourself… 4 different MFP SKUs !!! Confidential

  10. EPSON Office Printers Range = 15 new products in FY11 AL-CX17NFW AL-CX17NF AL-CX17 AL-M1400 AL-CX29NF AL-M7000N AL-M8000N AL-C9200N AL-M4000N EPL-N2550 EPL-N3000 AL-MX14NF AL-MX14 AL-M2000D AL-CX21NF AL-C2900N AL-C1700N AL-C9300N AL-C3900N AL-C2800N AL-CX21N AL-C1700W AL-C1700 AL-C1100N AL-M1200 AL-CX39DN AL-CX39DNF MEDIUMWKGROUP DEPARTMENTAL DESKTOP SMALLWKGROUP AL-CX16NF AL-CX16 AL-CX28DN AL-C4200DN AL-MX20DNF AL-MX20DN AL-C1600 AL-M2400DN AL-M2400D AL-M2300DN AL-M2300D AL-M2000DN EPL – 6200N Confidential

  11. FY11 range improvements • To expand the range in weak areas (MFPs, WiFi support…) • To improve profitability in some segments… • While having a pricing more in line with market reality • Promotions will still help to push sales where and when needed Confidential

  12. AL-M1200 AL-MX14NF AL-MX14 AL-M1400 Entry level mono range First Epson entry level Mono MFP Launch Sept 11 Launch Sept 11 Launch Sept 11 Same engine MFP 3in1 USB2 Same Engine MFP 4in1 Network Fast Ultra compact LED base Reliable Confidential

  13. AL-CX16NF AL-CX16 AL-C1100 AL-C1600 AL-C1750N AL-C1750W AL-CX17NFW AL-C1700 AL-CX17N AL-CX17NF Entry level color range 12/15ppm LED base -GDI 4in1 Network LCD 12/15ppm LED base -GDI 3in1 Network LCD 12/15ppm LED base -GDI 4in1 Network LCD 12/15ppm LED base -GDI Ultra compact Network/WIFI LCD 12/15ppm LED base -GDI Ultra compact Network LCD 10/12ppm LED base -GDI Ultra compact Confidential

  14. AL-C2800N AL-CX21NF AL-CX28DN 299€ street ex tax 549€ street ex tax AL-CX28DN Specific tenders Mid Range color lasers 799€ street ex tax AL-CX29NF Fast 23/23ppm 4in1 Better profitability AL-C2900N Fast 23/23ppm Better profitability AL-CX39DNF Fast 24/24ppm 4in1 Duplex std AL-CX39DN Fast 24/24ppm 3in1 Duplex std Confidential

  15. AL-C9200N New A3 mono laser AL-C9300N AL-M7000N A3 laser range Launch Jan 12 Fast 30/30ppm, 20’ warm up Ultra compact (50x50cm) Gigabit, IPsec, IPV6, SSL 1499€ street ex tax Fast 32ppm 1200x1200 dpi Gigabit, IPsec, IPV6, SSL ESC/Page, PCL 5e/6, PS3, PDF 1.6 999€ street ex tax Confidential

  16. AL-CX29NF AL-C1700 AL-C9300N AL-CX17N AL-M7000N AL-C2900N AL-CX39DNF AL-CX39DN FY11 launch summary Aug Dec Jan April June Nov May Sept Feb Oct Mar July Confidential

  17. Business Scanners

  18. Document Capture on-the-go - New sheetfed mobile scanner Business Travellers Field technicians Sales professionals Truck drivers 18 Confidential Confidential

  19. Reinforce the Epson position in A4 Flatbed market • Going further in Document Scanner integration into corporate accounts with the future A4 Flatbed range. Network models 5 differents products configuration from 500€ to 1400€ RRP ex tax. Advanced Document scanning & Integration solution USB models Innovative Network interface design withcontrol panel 19 Confidential Confidential

  20. FY11 Business Scanner range GT-30000 A3 Expression 10000XL GT-20000 GT-20000NPRO GT-30000N Confidential

  21. FY11 Business Scanner range GT-S80 Refresh GT-S80N Refresh GT-S50NRefresh GT-S50 Refresh Mobile sheetfed GT-S80 GT-S50N GT-S80N GT-S50 GT-1500 A4 January 2012 October 2011 A4 Flatbed Network GT-2500 GT-2500Plus A4 Flatbed USB GT-2500N A4 Flatbed Network March 2012 Confidential

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