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SEADE S OFTWARE , I NC. Business Case. SEADE B ACKGROUND. Incorporated in Delaware by Brobeck, Phleger & Harrison LLP High-potential software start-up based in Austin, Texas Founders Scott Peterson Michael Brown Close of first-stage financing targeted for November 2000.
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SEADE SOFTWARE, INC. Business Case Proprietary and Confidential
SEADEBACKGROUND • Incorporated in Delaware by Brobeck, Phleger & Harrison LLP • High-potential software start-up based in Austin, Texas • Founders • Scott Peterson • Michael Brown • Close of first-stage financing targeted for November 2000 Proprietary and Confidential
MISSION STATEMENT • SEADE will be the #1 supplier of enterprise-scale eBusiness Software Infrastructure to the Fortune 1000. • We speed the time-to-market for superior eBusiness applications. Proprietary and Confidential
MARKET OPPORTUNITY • Utility (Electric, Telecom) & Energy Sectors • Develop 20+ Custom Applications per Company per Year • Spend over $2 Billion Annually on Custom Software Development. • Software Development Projects • Time and Resource Intensive • Expensive to Integrate and Maintain • Frequent Failure Proprietary and Confidential
Character IDMS Cobol CIS OS/390 CharacterEarly Client/Server DB2 SmallTalk Human Resource OS/390 Client/ServerWindows API Oracle C++ or PB ERP UNIX WebBrowser SQL Server Java or VB Sales Force Automation NT & Linux PalmWAP Java DB JINI or WML Contact Management Palm OS IT Budget $ Maintenance and Integration = 80% New ApplicationDevelopment = 20% FORTUNE 1000IT SOFTWARE BUDGETS e-Business Applications UserInterface Data Data Store Language Application Platform Proprietary and Confidential
Character IDMS Cobol CIS OS/390 CharacterEarly Client/Server DB2 SmallTalk Human Resource OS/390 Client/ServerWindows API Oracle C++ or PB ERP UNIX WebBrowser SQL Server Java or VB Sales Force Automation NT & Linux PalmWAP Java DB JINI or WML Contact Management Palm OS UserInterface Data Data Store Language Application Platform IT Budget $ Maintenance & Integration = 20% New Application Development = 80% E-NABLEMENTFROM SEADE e-Business Applications SEADE e-nfrastructure Framework Proprietary and Confidential
SEADESOLUTIONAPPLICATIONDEPLOYMENTENGINE • Prefabricated Software Application • Open Application Framework • Highly Customizable • Ready-to-Adapt • Ready-to-Deploy • Platform Independent Proprietary and Confidential
SEADE VALUE STRATEGY • Minimize Time-to-Market • Best Practice Standards Construction • Superior Performance, Scalability, Reliability, and Extensibility • Reduces Integration Complexity • Reduces Maintenance Cost • Ever-increasing ROI Proprietary and Confidential
MANAGEMENT TEAM • Scott Peterson, CEO and President • 20 years of software development, marketing and management experience. • 14 years as CEO of Byte by Byte Corp and 5 years as Actuary for USAA. • B.S. Actuarial Science (Mathematics) from University of Texas at Austin. • Michael Brown, CTO and Chief Architect • 18 years of software industry and consulting experience with Texas Utilities, Sargent & Lundy, Dain Rauscher Wessels, & FLS. • Delivered approximately 200 Software Applications to market. • Doctorate of Engineering in Operations Research from SMUM.S. Engineering Management from Southern Methodist UniversityM.B.A. from Tarleton State University, B.S. Physics & M.E. from UT El Paso • Jian Z. Hu, Director of Database Engineering • 12 years of experience in software design and development holding senior positions with Oracle Corp, Dain Rauscher Wessels, Sargent & Lundy. • M.S. Computer Science from Loyola UniversityM.S. Mechanical Engineering from Beijing Institute of TechnologyB.S. Precision Instrument Engineering from Tianjing University. Proprietary and Confidential
SEADE ADVISORY BOARD • Puneet Bhasin (Technology Validation and Guidance) • Chief Information Officer and Vice President for Greenlight.com. • Former Vice President and Chief Information Officer for Ryder TRS. • John Lee (Sales and Marketing Packaging) • President and CEO of Novoforum, a supply chain infrastructure provider. • Senior Vice President of Process Verticals for Oracle Corporation. • Senior Vice President for Supply Chain Management and Senior Vice President of SAP’s Professional Services group. • Kip McClanahan (Strategy and Fundraising) • President and CEO of BroadJump, Inc., a leading broadband software service provider. • Formerly Manager of Software Development for DSL at Cisco Systems. • James Ryle(Ethics and Leadership) • President and Founder of TruthWorks Ministries. • Founding Board Member and National Speaker for Promise Keepers. Proprietary and Confidential
COMPETITIVE LANDSCAPEThe SEADE Application Deployment Engine is the only complete integrated solution in ready-to-deploy form. Rankings Legend 0 - No Treatment or Support 3 - Adequate Support 1 - Extremely Limited Support 4 - Above Average Support 2 - Limited Support 5 - Superior Support Proprietary and Confidential
MARKETING LEVERAGE POINTS • Testimonial Driven Marketing • 100% Customer Deployment Success Rate • Professional Services • Application Architects Teach Customers “To Fish” • Application Implementation SWAT Teams • Leverage the Consulting Industry • Strategic Business Alliances • ASP Distribution Alliances • Partner with Supporting Tool Vendors Proprietary and Confidential
FINANCIALS • Revenue Model • $2+ Million License Fee • Financial Projections ($ Millions) Proprietary and Confidential
FUNDS SOUGHT • Series A Round = $3 MM • Final Product Release • Two Customers • 5+ Partnerships with Consulting Companies • Sales, Marketing & Business Dev Campaign Launched • Series B Round = $10 MM • Expand Sales, Marketing, and Business Services • Three Follow-on Product Releases Proprietary and Confidential
EXCELLENT INVESTMENT OPPORTUNITY • $2+ Billion Market Opportunity • Experienced Team • Sustainable Unfair Competitive Advantage(Numerous Patentable Technology Components) • Clear Path to Profit Proprietary and Confidential
THANK YOU Proprietary and Confidential
COMMON APPLICATION INFRASTRUCTURE Vertical Components Common Infrastructure (Horizontal Components) Payroll Tax Contact Management AssetControl Proprietary and Confidential
ADE JUMPSTARTS DEVELOPMENT ANDBRIDGES LEGACY APPLICATIONS Payroll Tax CustomerExternallyDeveloped(Legacy) Application ERP Application Suite AssetControl Contact Mgmt Application Deployment Engine(Prefabricated Common Infrastructure) PurchasedPackage Application Proprietary and Confidential
Application Integration Pack Service Distribution Pack Relationship Pack AddressBook Import/Export Manager DocumentManager ApplicationAdministration ASPTransaction Monitor (OTM) RelationshipManager Data Archiving Engine SecurityAdministration OrganizationManager AP/AR/GLInterface IndividualEngine ERP/MRP/SFAInterface LDAP/ADOInterface Business Rules Engine AddressEngine PDA/PIM/WAPInterface DataDictionary DeviceEngine DataModel GeographyEngine ObjectModel APPLICATIONDEPLOYMENTENGINEINFRASTRUCTURE COMPONENTS Proprietary and Confidential
Service Distribution Pack ApplicationAdministration ASPTransactionMonitor (OTM) SecurityAdministration DataDictionary Business Rules Engine DataModel LDAP/ADOInterface ObjectModel UML Standard Design Definition Access Profile Based Access Capability User Business RulesDefinition User Profiling and Customization Capability Secured Socket Layer Certification Support Complete Transaction Monitoring SERVICEDISTRIBUTIONPACKAGEBENEFITS Common Security Admin Capability LDAP, JNDI and ADO Support Service Distribution Package Profile Based Access Capability Complete Transaction Monitoring LDAP, JNDI and ADO Support Common Security Admin Capability User Business RulesDefinition Secured Socket Layer Certification Support UML Standard Design Definition Access User Profiling and Customization Capability Proprietary and Confidential
Relationship Management Pack AddressBook RelationshipManager OrganizationManager AddressEngine IndividualEngine DeviceEngine GeographyEngine Prospective Data Loading Capability International and Localization Support Unbounded User Defined Field Capability Workflow Tracking Capability Merger and Acquisition Realignment Capability Complete Geographic Data Association RELATIONSHIPMANAGEMENTPACKAGEBENEFITS Common Enterprise Repository Capability Formal and Informal Data Relationships Relationship Management Package International and Localization Support Complete Geographic Data Association Formal and Informal Data Relationships Common Enterprise Repository Capability Unbounded User Defined Field Capability Merger and Acquisition Realignment Capability Prospective Data Loading Capability Workflow Tracking Capability Proprietary and Confidential
Import/Export Manager DocumentManager Data Archiving Engine Application Integration Pack AP/AR/GLInterface ERP/MRP/SFAInterface PDA/PIM/WAPInterface Open DTD Schema and Stylesheet Support Logical Archiving Capability Perpetual (Migration Free) Database WirelessInterface Capability Module Level Data Distribution Capability BizTalk and RosettaNet Data Format Support APPLICATIONINTEGRATIONPACKAGEBENEFITS Audited Data Transmission and Validation Complete Set of Adaptors and Connectors Application Integration Package Logical Archiving Capability BizTalk and RosettaNet Data Format Support Complete Set of Adaptors and Connectors Audited Data Transmission and Validation Perpetual (Migration Free) Database Module Level Data Distribution Capability WirelessInterface Capability Open DTD Schema and Stylesheet Support Proprietary and Confidential
AssetControl ContractTracking MaterialExpediting PurchasingSystem SalvageandRetirementSystem Application Integration Pack Service Distribution Pack Relationship Pack Load FlowandLossControl PeopleSoftHRMS OutagePlanning ORACLECRM Wheeling SiebeleEnergy PalmConduit APPLICATION IMPLEMENTATION Customer Application Infrastructure RecordControlSystem NovellMNAS StarTeamCMS Cash flowPlanningSystem Proprietary and Confidential
TECHNOLOGY • Design Documentation (OMG UML 1.2 , 1.3, & CORBA 2.3) • Java 2EE Standard(JDK 1.1.8 & 1.2.x) • Databases (Oracle, MS SQL Server, DB2, Sybase, & Informix) • Operating Systems(Sun Solaris, IBM AIX, HP-UX, & MS Windows 2000 Server) • Middleware & Connectors(EJB & IBM MQ Series) • Reporting & OLAP(Sterling Software or Actuate) • Rules Engine(Blaze Software or Journee Software) • XML Data Transport(BowStreet & DSML) Proprietary and Confidential