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4psa

VoipNow Core Solution capabilities and business value. http://www.4psa.com. Agenda. What is VoipNow Core? Why choose VoipNow Core? How does VoipNow Core work? VoipNow Core and VoipNow Professional Why take the VoipNow Core offer? Case study: VoipNow Core vs. Cisco + Open Source. 1.

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  1. VoipNow Core Solution capabilities and business value http://www.4psa.com

  2. Agenda • What is VoipNow Core? • Why choose VoipNow Core? • How does VoipNow Core work? • VoipNow Core and VoipNow Professional • Why take the VoipNow Core offer? • Case study: VoipNow Core vs. Cisco + Open Source 1 VoipNow Core Presentation

  3. What Is VoipNow Core? • All in one VoIP delivery solution: • PSTN Gateway (ISDN PRI interface support) • Media Resource Server • Fully-featured SIP Server (Register, NAT, Location etc.) • Designed to run at the core of the network providing interconnection with SIP carriers and PSTN networks • Distributed 4Grid architecture - no single point of failure • Real-time centralized charging engine • Multi-level web based management interface • SOAP API used for integration with third party software 2 VoipNow Core Presentation

  4. Why VoipNow Core? • SIP Trunking solution that takes advantage of cloud computing replacing obsolete and expensive equipment • Pay-as-you-grow, the difference between 100 and 1,000 cps is only the quantity of commodity x86 hardware • Fully distributed, no single point of failure and no under utilized resources • The lowest TCO in business (more to follow...) • Manage everything from the web interface - you and your customers • Integrated call routing, call charging and number portability • Customer provisioning and billing automation • Easy and safe software upgrades 3 VoipNow Core Presentation

  5. Say NO to 20 Years Old Equipment • You will grow. • The vehicle you get might • be enough for today. • But it will definitely NOT do • for tomorrow. • Can you believe that this joke • is so expensive? Don’t drive something like this. Even if you are still small. 4 VoipNow Core Presentation

  6. Say YES to the Future Cloud Platform • It comes fully equipped. It always satisfies your demands. • Built to win the race. At a fraction of the cost! This is what you really need. 5 VoipNow Core Presentation

  7. How Does it Work? • The foundation of VoipNow Core is the 4Grid framework. • Servers are assigned on two layers, according to their roles. • Calls are distributed across the cluster based on node utilization and availability. • When a network node fails, another node takes over. • When a node is to be replaced, it simply must be disabled from 4Grid management. • A new node can be added without affecting the cluster. • All management operations go live immediately. 6 VoipNow Core Presentation

  8. VoipNow Platform • VoipNow Professional is a Unified Communications system. • VoipNow Core is a SIP trunking solution. • VoipNow Professional and VoipNow Core can be integrated in the same infrastructure: • Call charging with VoipNow Core / UC with VoipNow Professional • Centralized call records on VoipNow Core • SIP and PSTN interconnection with VoipNow Core • SIP trunking services only with VoipNow Core • VoipNow platform products share code reducing costs and increase the quality of the services. • Reduced maintenance costs for companies (the same look and feel, the same API methods etc.) 7 VoipNow Core Presentation

  9. VoipNow Core Network Diagram 8 VoipNow Core Presentation

  10. VoipNow Core vs. Cisco + Open Source • The Customer: A growing, but still small wholesale VoIP provider • Basic needs: A VoIP delivery platform with integrated management, call routing, media control and call charging • Deployment required: Last month  • Current capacity requirements: • 1,200 concurrent calls to PSTN over ISDN PRI • 600 concurrent calls with SIP interconnects • 500 cps at peak • 50k SIP subscribers • The customer received offers between US $105k and US $348k 9 VoipNow Core Presentation

  11. Competition: Mixed Cisco + Open Source Offer • Technical solution: 3 x Cisco AS5400XM and 3 x Intel Xeon servers (total 9 RU) running OpenSER + various Open Source software • Services offered: Everything required to go into production • Setup costs: US $105k (hardware, services, custom software development) + US $22k per year. Deployment time: 6 weeks • Disadvantages: • Only a basic management interface for the administrator • Basic charging engine, no number portability, no provisioning, no media interaction, no centralized management, no upgrade path, and no expectations to get more features • No redundancy on PSTN Gateway and basic HA at SIP server level • A complicated and expensive (US $23k per 480 PSTN lines) growth plan offered by the vendor 10 VoipNow Core Presentation

  12. 4PSA: VoipNow Core Standard Product • Technical solution: a cluster with ten Intel Xeon nodes (10 RU) • Services offered: The full range of services needed to go into production • Setup costs: US $65k (hardware, services, licensing) + US $33k per year (maintenance and licensing). Deployment time: three days • Advantages: • Redundant infrastructure that can survive with two nodes down (even with worker nodes that have physical ISDN PRI connections) • Capable to handle many SIP calls and more than 100k subscribers (the customer wanted to get even more servers in order to put a lower load on each of them) • Centralized management, integrated billing, provisioning, call charging, number portability, API used for integration with other systems, easy upgrades • One node can be added in less than one hour, adding 240 PSTN calls or up to 700 SIP calls – it costs less than US $5k 11 VoipNow Core Presentation

  13. Conclusions Over a three year period the customer will spend US $164k (VoipNow Core) vs. US $171k (Cisco + Open Source). Cannot really estimate real expenses on choosing Cisco + Open Source (there is a lot of risk involved): • High human costs due to lack of Automation • The solution requires strong focus on technical aspects • High infrastructure scaling costs resulting in higher prices for customers • The risk of losing business deals due to infrastructure downtime • Unpredictable costs to stay updated with market trends (if possible) • Missed opportunities due to basic charging features • No future opportunities to expand to Unified Communications • A good chance the vendor goes out of business 12 VoipNow Core Presentation

  14. What to Do Next? Try VoipNow products interface: http:///www.voipnow.com/demo/ Find out more about VoipNow Core: http://www.voipnow.com/voipnowcore Find out more about VoipNow Automation: http://www.voipnow.com/automation Get in touch with 4PSA sales team at sales@4psa.com. VoipNow Core Presentation 13

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