1 / 36

Dave McClure Rob Fan Graphing Social Patterns: March 2008

Explore Stanford's Fall 2007 course on designing Facebook apps with insights from Dave McClure and Rob Fan on social patterns and app engagement metrics. Discover key learnings, success stories, and the impact of the course on the app ecosystem.

naples
Download Presentation

Dave McClure Rob Fan Graphing Social Patterns: March 2008

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 10 Million in 10 WeeksWhat Stanford Learned Building Facebook AppsA Stanford Course during Fall 2007 Dave McClureRob FanGraphing Social Patterns: March 2008 Contact: BJ Fogg - bjfogg@stanford.edu

  2. 10 Million in 10 WeeksTotal Installed Users: 20M+ • 5 apps @ 1M+ users • 10 apps @ 100k users • 20 apps @ 5k users • Total Daily Active Users (DAU):  925k6 apps with ~ 100k DAU10 apps with > 10k DAU19 apps with > 500 DAU6 Apps in Facebook Top 100Top Apps (according to Adonomics): ~ $10M Contact: BJ Fogg - bjfogg@stanford.edu

  3. Contact: BJ Fogg - bjfogg@stanford.edu

  4. Curriculum (Alpha Version) 3 Apps  (!) 1.  Virality2.  Engagement3.  Education-focused • Hoping to leverage . . . • Huge reading list • Metrics-based grading • Psychology of technology Expecting 20-40 students... Contact: BJ Fogg - bjfogg@stanford.edu

  5. ...120 showed up Contact: BJ Fogg - bjfogg@stanford.edu

  6. ...So we scared some students off. Contact: BJ Fogg - bjfogg@stanford.edu

  7. Contact: BJ Fogg - bjfogg@stanford.edu

  8. Contact: BJ Fogg - bjfogg@stanford.edu

  9. 7 person teaching team73 students Contact: BJ Fogg - bjfogg@stanford.edu

  10. Contact: BJ Fogg - bjfogg@stanford.edu

  11. Contact: BJ Fogg - bjfogg@stanford.edu

  12. Every class was exciting and surprising Contact: BJ Fogg - bjfogg@stanford.edu

  13. Students drove us forward Contact: BJ Fogg - bjfogg@stanford.edu

  14. Initial Success!!! Contact: BJ Fogg - bjfogg@stanford.edu

  15. Success Stories Contact: BJ Fogg - bjfogg@stanford.edu

  16. Contact: BJ Fogg - bjfogg@stanford.edu

  17. Students come together outside of class... Contact: BJ Fogg - bjfogg@stanford.edu

  18. 10 Million in 10 WeeksTotal Installed Users: 20M+ • 5 apps @ 1M+ users • 10 apps @ 100k users • 20 apps @ 5k users • Total Daily Active Users (DAU):  925k6 apps with ~ 100k DAU10 apps with > 10k DAU19 apps with > 500 DAU5 Apps in Facebook Top 100Top Apps (according to Adonomics): ~ $10M Contact: BJ Fogg - bjfogg@stanford.edu

  19. Final Expo in December 2007500+ people show up Contact: BJ Fogg - bjfogg@stanford.edu

  20. Contact: BJ Fogg - bjfogg@stanford.edu

  21. Contact: BJ Fogg - bjfogg@stanford.edu

  22. Contact: BJ Fogg - bjfogg@stanford.edu

  23. BayCHI Student Presentation Contact: BJ Fogg - bjfogg@stanford.edu

  24. Contact: BJ Fogg - bjfogg@stanford.edu

  25. Aftermath •  $500,000 - $1,000,000+ revenue generated since September • At least 3 companies formed • At least 2 companies acquired • More job offers than students can handle • Dan drops out of school to work with Rob and 3 other students from the class • Teach the class again soon Contact: BJ Fogg - bjfogg@stanford.edu

  26. More Successes Contact: BJ Fogg - bjfogg@stanford.edu

  27. Learnings from Stanford's FB Course #1. It's never too late to create a winning app • When we launched course, over 6000 Facebook apps existed. • 10 weeks later, our students had 6 apps in the top 100 Contact: BJ Fogg - bjfogg@stanford.edu

  28. Learnings from Stanford's FB Course #2. Simplicity & clarity are key to app success • Apps need to be easily understood (value prop) • Apps need to be easy to use The wrong direction: • Clever names • Lots of features Contact: BJ Fogg - bjfogg@stanford.edu

  29. Learnings from Stanford's FB Course #3. Speed & flexibility in launch & iterations • Many crummy trials beat deep thinking • Flexibility beats quality Deadly: Getting too attached to one app idea. Contact: BJ Fogg - bjfogg@stanford.edu

  30. Learnings from Stanford's FB Course #4. Community cooperation leads to success • Students helped others a lot • Sharing code, tips, insights . . . all were present in course. Contact: BJ Fogg - bjfogg@stanford.edu

  31. Learnings from Stanford's FB Course #5. Individual opinions about app are worthless • Don't be swayed by one person's opinion. • Just get the app out there and see what happens . . . Despite everyone's supposed "brilliance" . . . • Often what seemed like a killer idea didn't work. • Sometimes what seemed stupid worked very well. Contact: BJ Fogg - bjfogg@stanford.edu

  32. Learnings from Stanford's FB Course #6. Copying success is a cheap/fast way to succeed • Novelty isn't the best approach to apps • If you're desperate for a win, just copy something that's working Flipside: If your app is doing well, expect imitators. Contact: BJ Fogg - bjfogg@stanford.edu

  33. Learnings from Stanford's FB Course #7. Metrics do matter, but today's tools are too weak • Of course, instrument your apps to track viral aspects • No one offers a winning metrics package (yet) -- not even GA Our experience: Students often had to tweak GA and also create their own metrics tools. Contact: BJ Fogg - bjfogg@stanford.edu

  34. Learnings from Stanford's FB Course #8. You CAN learn to create a winning app • Success with FB apps isn't luck or magic • Many Stanford teams succeeded • Teams who failed at first later created excellent apps (like Oregon Trail) Contact: BJ Fogg - bjfogg@stanford.edu

  35. 10 Million in 10 WeeksWhat Stanford Learned Building Facebook AppsA Stanford Course during Fall 2007 Dave McClureRob Fan Contact: BJ Fogg - bjfogg@stanford.edu

More Related