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Dave McClure Rob Fan Graphing Social Patterns: March 2008

10 Million in 10 Weeks What Stanford Learned Building Facebook Apps A Stanford Course during Fall 2007. Dave McClure Rob Fan Graphing Social Patterns: March 2008. Contact: BJ Fogg - bjfogg@stanford.edu. 10 Million in 10 Weeks Total Installed Users: 20M+ 5 apps @ 1M+ users 10 apps @ 100k users

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Dave McClure Rob Fan Graphing Social Patterns: March 2008

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  1. 10 Million in 10 WeeksWhat Stanford Learned Building Facebook AppsA Stanford Course during Fall 2007 Dave McClureRob FanGraphing Social Patterns: March 2008 Contact: BJ Fogg - bjfogg@stanford.edu

  2. 10 Million in 10 WeeksTotal Installed Users: 20M+ • 5 apps @ 1M+ users • 10 apps @ 100k users • 20 apps @ 5k users • Total Daily Active Users (DAU):  925k6 apps with ~ 100k DAU10 apps with > 10k DAU19 apps with > 500 DAU6 Apps in Facebook Top 100Top Apps (according to Adonomics): ~ $10M Contact: BJ Fogg - bjfogg@stanford.edu

  3. Contact: BJ Fogg - bjfogg@stanford.edu

  4. Curriculum (Alpha Version) 3 Apps  (!) 1.  Virality2.  Engagement3.  Education-focused • Hoping to leverage . . . • Huge reading list • Metrics-based grading • Psychology of technology Expecting 20-40 students... Contact: BJ Fogg - bjfogg@stanford.edu

  5. ...120 showed up Contact: BJ Fogg - bjfogg@stanford.edu

  6. ...So we scared some students off. Contact: BJ Fogg - bjfogg@stanford.edu

  7. Contact: BJ Fogg - bjfogg@stanford.edu

  8. Contact: BJ Fogg - bjfogg@stanford.edu

  9. 7 person teaching team73 students Contact: BJ Fogg - bjfogg@stanford.edu

  10. Contact: BJ Fogg - bjfogg@stanford.edu

  11. Contact: BJ Fogg - bjfogg@stanford.edu

  12. Every class was exciting and surprising Contact: BJ Fogg - bjfogg@stanford.edu

  13. Students drove us forward Contact: BJ Fogg - bjfogg@stanford.edu

  14. Initial Success!!! Contact: BJ Fogg - bjfogg@stanford.edu

  15. Success Stories Contact: BJ Fogg - bjfogg@stanford.edu

  16. Contact: BJ Fogg - bjfogg@stanford.edu

  17. Students come together outside of class... Contact: BJ Fogg - bjfogg@stanford.edu

  18. 10 Million in 10 WeeksTotal Installed Users: 20M+ • 5 apps @ 1M+ users • 10 apps @ 100k users • 20 apps @ 5k users • Total Daily Active Users (DAU):  925k6 apps with ~ 100k DAU10 apps with > 10k DAU19 apps with > 500 DAU5 Apps in Facebook Top 100Top Apps (according to Adonomics): ~ $10M Contact: BJ Fogg - bjfogg@stanford.edu

  19. Final Expo in December 2007500+ people show up Contact: BJ Fogg - bjfogg@stanford.edu

  20. Contact: BJ Fogg - bjfogg@stanford.edu

  21. Contact: BJ Fogg - bjfogg@stanford.edu

  22. Contact: BJ Fogg - bjfogg@stanford.edu

  23. BayCHI Student Presentation Contact: BJ Fogg - bjfogg@stanford.edu

  24. Contact: BJ Fogg - bjfogg@stanford.edu

  25. Aftermath •  $500,000 - $1,000,000+ revenue generated since September • At least 3 companies formed • At least 2 companies acquired • More job offers than students can handle • Dan drops out of school to work with Rob and 3 other students from the class • Teach the class again soon Contact: BJ Fogg - bjfogg@stanford.edu

  26. More Successes Contact: BJ Fogg - bjfogg@stanford.edu

  27. Learnings from Stanford's FB Course #1. It's never too late to create a winning app • When we launched course, over 6000 Facebook apps existed. • 10 weeks later, our students had 6 apps in the top 100 Contact: BJ Fogg - bjfogg@stanford.edu

  28. Learnings from Stanford's FB Course #2. Simplicity & clarity are key to app success • Apps need to be easily understood (value prop) • Apps need to be easy to use The wrong direction: • Clever names • Lots of features Contact: BJ Fogg - bjfogg@stanford.edu

  29. Learnings from Stanford's FB Course #3. Speed & flexibility in launch & iterations • Many crummy trials beat deep thinking • Flexibility beats quality Deadly: Getting too attached to one app idea. Contact: BJ Fogg - bjfogg@stanford.edu

  30. Learnings from Stanford's FB Course #4. Community cooperation leads to success • Students helped others a lot • Sharing code, tips, insights . . . all were present in course. Contact: BJ Fogg - bjfogg@stanford.edu

  31. Learnings from Stanford's FB Course #5. Individual opinions about app are worthless • Don't be swayed by one person's opinion. • Just get the app out there and see what happens . . . Despite everyone's supposed "brilliance" . . . • Often what seemed like a killer idea didn't work. • Sometimes what seemed stupid worked very well. Contact: BJ Fogg - bjfogg@stanford.edu

  32. Learnings from Stanford's FB Course #6. Copying success is a cheap/fast way to succeed • Novelty isn't the best approach to apps • If you're desperate for a win, just copy something that's working Flipside: If your app is doing well, expect imitators. Contact: BJ Fogg - bjfogg@stanford.edu

  33. Learnings from Stanford's FB Course #7. Metrics do matter, but today's tools are too weak • Of course, instrument your apps to track viral aspects • No one offers a winning metrics package (yet) -- not even GA Our experience: Students often had to tweak GA and also create their own metrics tools. Contact: BJ Fogg - bjfogg@stanford.edu

  34. Learnings from Stanford's FB Course #8. You CAN learn to create a winning app • Success with FB apps isn't luck or magic • Many Stanford teams succeeded • Teams who failed at first later created excellent apps (like Oregon Trail) Contact: BJ Fogg - bjfogg@stanford.edu

  35. 10 Million in 10 WeeksWhat Stanford Learned Building Facebook AppsA Stanford Course during Fall 2007 Dave McClureRob Fan Contact: BJ Fogg - bjfogg@stanford.edu

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