Demand Responsive Transport multi-modal solutions a new strategy for Scotland Brian Masson, Projects Manager, Angus

1. Aberdeen University 12 March 2008 Demand Responsive Transport multi-modal solutions – a new strategy for Scotland? Brian Masson, Projects Manager, Angus Transport Forum and Honorary Research Fellow, CTR, University of Aberdeen.

2. Aberdeen University 12 March 2008

3. Aberdeen University 12 March 2008 Decline in Public Transport Use Started with the end of petrol rationing in 1957 Failed to respond to design and planning of towns - Cul De Sac Culture, Out of Town Retail and Entertainment etc Failure to respond to Sunday Retailing (26 years ago) Lack of Multi Modal ticketing from October 1986 Poor Perception of quality, cost and reliability

4. Aberdeen University 12 March 2008 Problems With Current System Does not recognise the ever changing needs of the individual or communities. Does not maximise the use of resources Too many stakeholders in decision making/supply chain Inflexible regulatory policies

5. Aberdeen University 12 March 2008 Challenges facing society Peak oil production will be/has been achieved World population to grow by 30% by 2030 Energy Costs increasing Food costs increasing/Shortages may soon be commonplace Global Warming Over 60s population to increase by 50% in the next 10 years Globalisation

6. Aberdeen University 12 March 2008 Why do we have to think about changing now in Scotland? Increasing elderly population – government commitment for more elderly people to live independently at home. Economy – Scotland has to compete in Global markets. Important to maximise the value of public money spent on transportation Legislation – disability discrimination Health – access to centralised health facilities must recognise the needs of patients Young people – after school clubs now an essential aspect of family life particularly in rural areas Training and employment Environmental issues - Climate Change, congestion

7. Aberdeen University 12 March 2008 Demand Responsive Transport (DRT) What is it? All transport services are Demand Responsive or they should not exist Recognises the needs of individuals, businesses and service procurers Multi Modal – best vehicle, at the best price to meet the known demands Utilising one point of contact Variable routing to maximise loading potential within agreed timescales

8. Aberdeen University 12 March 2008

9. Aberdeen University 12 March 2008 FAMS Business Model

10. Aberdeen University 12 March 2008 Successful companies in other Sectors Tesco Asda Easy Jet Marks and Spencer Ryanair Google Ebay

11. Aberdeen University 12 March 2008 Why are they successful? Customer knowledge Marketing Distribution Training Pricing Knowing the needs of their customers No Government Funding – must design service to succeed or die

12. Aberdeen University 12 March 2008 Traditional Target Marketing

13. Aberdeen University 12 March 2008 The Long Tail Concept

14. Aberdeen University 12 March 2008 The needs of customers Education – How do people find out about the range of available services (bus, taxis, community transport, patient transport, train, plane, ferry)? Need to expand the role of National Journey planners Information – required to cover all available services, who qualifies for what, where and when One stop shop for information and booking services in the same way as a travel agent; online (Expedia, Opodo etc) or by phone Easy to budget – must cover the actual requirements of individuals, families and businesses 24/7/52

15. Aberdeen University 12 March 2008 Why has this never been done in Public Transport to date? Lack of supporting technologies Silo thinking in some agencies Lack of joint working between departments and agencies and transport operators Differing legislation across modes Local interpretation of national and international legislation and directives Lack of finance and commitment

16. Aberdeen University 12 March 2008 Technology and 21st Century Over the past 10 years there has been a breakthrough in Transport supporting technologies GPS, GPRS, GSM – Communications Broadband, Processor Speed and storage Real Time Information, Smartcard, Chip and Pin Credit Cards, Web based Marketing Blog, Web site Online booking, payment systems Real time Scheduling and dispatching Digital Media, Maps and Video

17. Aberdeen University 12 March 2008 Who would benefit? Consumer Tax payer Transport Operators Transport procurement agencies Communities Businesses

18. Aberdeen University 12 March 2008 How might DRT/Integrated framework work in Scotland? New Statutory Framework Transport Scotland and 7 Regional Transport Partnerships! Free Concessionary Travel Scheme has demonstrated the need for national framework for transport planning Scotland has a population of 5 million people. Consistent levels of quality services are required to make the whole country attractive to work, live in and visit.

19. Aberdeen University 12 March 2008 Has this approach been used elsewhere? Over the past ten years extensive research into technologies, business models, service design and delivery and communications has taken place throughout Europe as part of EU funded research and development projects. (SAMPO, SAMPLUS, VIRGIL, SIPTS, INVETE, FAMS, MASCARA)

20. Aberdeen University 12 March 2008 Countries Utilising Large Scale DRT in Europe Finland Sweden Netherlands Belgium France Germany Italy Switzerland Declaring an interest Portugal Hungary Ireland Estonia Austria Spain Greece

21. Aberdeen University 12 March 2008

22. Aberdeen University 12 March 2008 Way Forward A responsive, integrated transport system will require a more flexible regulatory framework. No single transport mode can meet the needs of today’s 24/7 society. We must find a mechanism to link all service providers to the known demand. Multi modal ticketing is essential to success Maximise the use of existing resources reducing unnecessary duplication No single country can develop the systems required to meet global demands. Globalisation requires global solutions adapted to meet local needs

23. Aberdeen University 12 March 2008 Summary Partnership working using new technologies can deliver an integrated, coordinated public transport solution, meeting the ever changing needs of the individual, statutory bodies, businesses, communities and transport providers only where there is a will by all stakeholders to improve access to opportunity for everyone. We are all part of the future of public transport and must share a common vision on how this will be developed to the benefit of all.

24. Aberdeen University 12 March 2008 Contact Details Brian Masson Projects Manager Angus Transport Forum Phone/fax 0044 (0)1241 878727 atforum@btconnect.com www.angustransportforum.org www.mascaraproject.com