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Day 3

Day 3. Information Design: First, know your users. Get your mobile phones out!. Forum Nokia. http://research.nokia.com/research/index.html. Rob Mansperger, Senior Information Architect at PixelMEDIA. How we work http://www.vimeo.com/17376562 Users http://www.vimeo.com/3698453. Objectives.

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Day 3

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  1. Day 3 Information Design: First, know your users

  2. Get your mobile phones out!

  3. Forum Nokia • http://research.nokia.com/research/index.html

  4. Rob Mansperger, Senior Information Architect at PixelMEDIA • How we work • http://www.vimeo.com/17376562 • Users • http://www.vimeo.com/3698453

  5. Objectives • Learn how to gather ideas to help formulate goals for the system • Learn how to create personas to represent different user types • Learn how contextual enquiry is used to gain insight into an employee’s work

  6. Critical tasks of Information Design • Define the goals of the product • Understand your users • Assess the users’ needs and desires • Create a content list • Organise the content • Produce a content flowchart

  7. Setting goals • Nothing gets the design process off the ground like having goals defined on a piece of paper • Goals should be the tool you use to evaluate every design decision • Continually ask yourself “Does this solution move the design closer to or further away from the goal?” • Some companies will have very well thought-out goals, while others may have only vague goals • You will need to make sure you understand the client’s goals, perhaps even help the client recognise their own goals more clearly

  8. Goal statements • The goal statements should define the results you are after and give you specific design objectives to work towards • Some examples • To provide incentives for customers to purchase products online • To create an interactive catalogue that can be updated weekly • To create a DVD about meteorology that will engage users so that they learn and have fun • To create a DVD on calculus that will motivate students to learn • Notice that these goals define the result you are after

  9. Understand your client • Understand (or help to define) your client’s goals • Understand the client’s budget • Understand the client’s time constraints

  10. Understand your users • Interviews • Contextual enquiries • Create personas

  11. Interview potential users • You could ask questions their background • You could ask them about their computing environment • You could tell them the goals of your product and find out what they would like to see in such a product • You could ask them if they could think of ways you could achieve your goals

  12. The interview process • Choose a few people who represent your target audience • Begin each interview by clearly describing the project’s goals • Read each question and record each answer • Ask follow up questions if necessary

  13. Contextual Enquiry • Observe people performing tasks in the real world that they will be performing with your product (remember the nurses) • Perhaps you are implementing software for workers in a company, try observing them at work, perhaps asking questions as they work • Perhaps you are developing a DVD for grade 3 maths, try visiting a grade 3 maths class • Perhaps you are developing a website for selling pet accessories, try visiting a pet store

  14. Create personas • A persona is an imaginary person whose characteristics match a particular type of user • You can create personas to represent different types of users • Create the personas after you have already used other techniques to get to know your users • The personas are representative of the type of users you have encountered

  15. Using the personas • Mount the personas on a poster board and display them where the design team can easily see them • Surround them with objects that represent the persona’s needs and wants • The design team can discuss these personas as though they were real potential users throughout the design process • Thinking about these personas might help you think of more answers people might give to a survey or more issues for your product • Thinking about these personas might help in brainstorming sessions

  16. Analyse possible tasks • What tasks need to be performed? • How often are these tasks performed? • Which tasks are possibly the hardest to perform? • Which might be the hardest to learn? • In what environment will the tasks be performed? • How will the user learn to perform the task? • Think about system tasks … e.g. keeping passwords secure, keeping data secure

  17. Yahoo: keeping personas alive • http://www.uie.com/brainsparks/2006/05/18/yahoos-approach-to-keeping-personas-alive/

  18. Unleash the users • http://www.youtube.com/watch?v=9KsFrkxjtj8

  19. More companies • Aivea • http://www.aivea.com/user-interface-design.htm • Viewfarm • http://www.viewfarm.com/the_work/ui_design.html

  20. About today’s lab • Applying the techniques • 2 marks for today’s lab • Make sure to read the suggestions on the website regarding things you could do by the next class

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