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ClickUp Content Marketing Strategy - Case Study by Narrato

When it comes to acing product-led content marketing, very few SaaS startups have been able to keep up with ClickUp. In this content marketing case study, we look at some of the key aspects of ClickUp's unconventional content marketing approach. Take a look at some of the key insights from our case study in this slideshow - https://blog.narrato.io/content-marketing-case-study-why-the-clickup-content-marketing-strategy-clicked/

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ClickUp Content Marketing Strategy - Case Study by Narrato

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  1. narrato CONTENT MARKETING CASE STUDY: WHY THE CLICKUP CONTENT MARKETING STRATEGY CLICKED https://narrato.io/

  2. Contents Product-led growth and product- led content marketing all the way 01 Turning ClickUp alternatives into a competitive advantage 05 Eyes on the right audience personas 02 Engaging users on YouTube and Social media 06 User insights to help deliver better content 03 B2C marketing tactics for a B2B company 07 Resources and videos for ClickUp users 04 narrato

  3. Product-led growth and product-led content marketing all the way 01 Every post on their blog is product-led content A dedicated Product category on the blog shares use cases, case studies, and more on the product. narrato

  4. 02 Eyes on the right audience personas With clear audience personas, ClickUp can leverage the right keywords to meet users’ search intent. Helps target relevant prospects narrato

  5. 03 User insights to help deliver better content ClickUp constantly gathers user feedback to improve their product and achieve product-market fit User insights help create valuable content too narrato

  6. 04 Resources and videos for ClickUp users ClickUp has a huge library of resources – self-serve demos, tutorials, on-demand webinars, etc. Also, a video library to help users get started narrato

  7. Turning ClickUp alternatives into a competitive advantage 05 The website has a host of comparison pages comparing ClickUp with competitors Comparison pages help the website rank for keywords that their competitors are ranking for narrato

  8. 06 Engaging users on YouTube and Social media A wide range of content on YouTube - a mix of education and entertainment Social media content that's a perfect fit for each channel and the audience on it. narrato

  9. B2C marketing tactics for a B2B company 07 B2C marketing tactics like billboards and bus ads to catch the attention of individual users. Individual users can introduce the product to their organizations/teams. narrato

  10. narrato THANK YOU Read the full article: https://blog.narrato.io/content-marketing-case-study-why- the-clickup-content-marketing-strategy-clicked/ https://narrato.io/

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