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HubSpot's Content Marketing Strategy Case Study - by Narrato

When you talk about a killer content marketing campaign, the first name that comes to mind in the content world is probably HubSpot. From in-depth B2B content marketing guides to their state of marketing reports, HubSpot has grown into a go-to knowledge hub for all content marketing professionals. In this case study by Narrato, we try to break down HubSpot's content marketing strategy and understand what it takes to establish a brand as industry leaders in content.<br><br>https://blog.narrato.io/how-hubspots-content-marketing-strategy-turned-them-into-the-industry-overlords-a-case-study/

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HubSpot's Content Marketing Strategy Case Study - by Narrato

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  1. How HubSpot’s Content Marketing Strategy Turned Them Into the Industry Overlords A Case Study narrato https://narrato.io/

  2. Contents 1. The Inbound Revolution 2. HubSpot’s content marketing plan 3. Types of content HubSpot creates 3.1 Blog posts 3.2 Newsletters 3.3 Videos 3.4 Podcasts 3.5 Resources 3.6 Social media content 4. ‘HubSpot Customer Code' 5. The HubSpot content marketing strategy 5.1 Thought leadership content 5.2 Content repurposing 5.3 Updating existing content 5.4 Creating high-quality, valuable, learning-focused content – HubSpot Academy 6. Takeaways from the HubSpot Content Marketing strategy narrato

  3. Content marketing at its best Fromin-depthB2Bcontentmarketingguidestotheirstateofmarketing reports, HubSpothasgrownintoago-toknowledgehubforbothnewand seasonedcontentmarketingprofessionals. Here'showtheydoit. narrato

  4. 1. The inbound revolution Consumers' attitudetowardsannoyingsales callsandoutboundcampaignswaschangingin theearly2000s. Agradualshifttotheunintrusiveinbound marketingwasseen. Inboundmarketingdoesnotsellaproduct. It offersanswerstotheconsumer'squeries. MITgraduates, DharmeshShahandBrian Halligan, foundedHubSpotin2006, tostartan inboundmarketingrevolution. narrato

  5. 2. HubSpot’s content marketing plan Identifyingthetargetaudience (B2B, B2C, business owners, orindividualmarketers). Deliveringthefundamentalsofinboundmarketing. Educatingprospects, notsellingproducts. narrato

  6. 3. Types of content HubSpot creates Blogposts Newsletters Videos Podcasts Resources Socialmediacontent narrato

  7. 3.1 Blog posts Categoricallyseparatedfordifferent audiences. Simplifiesvisitors' searchforrelevant content. Improvesaudiencesegmentationand leadcapture. Increaseschancesofconversionsby guidingtherightprospectstotheright content. narrato

  8. 3.2 Newsletters HubSpotsharesbusinessandtechnewson theirsite, apartfromthedailynewsletter. Benefits - Asmartwayofappearinginsearches forindustrynews. Peopleinterestedinindustryupdates maybepotentialleads. Gettingreaderstosignupforthedaily newsroundup, expandingthemailing list. narrato

  9. 3.3 Videos HubSpotMarketingYouTubechannellaunchedin2007. Focusesondigitalmarketingknow-how, fundamentals, tips, expert talksandmore. 3.4 Podcasts HubSpothasalsohoppedontothepodcastbandwagonsooner thanmostotherbrands. AimstoconnectwiththeGenZsandmillennialsoverachannel they'reincreasinglyengagingon. narrato

  10. 3.5 Resources Freetools, templates, ebooks, guides, andmore. HubSpotconductsitsownresearchondigitalandcontentmarketingtopics everyyear. Publishesthereportsasgatedcontentonitswebsite. 3.6 Social Media Content HubSpothasawidespreadpresenceonallpopularsocialmediachannels. Informativecontent - quicktipsandinformationformarketers, business leaders, etc. Relatableposts, momentmarketing, humormakethecontentmoreengaging. narrato

  11. 4. ‘HubSpot Customer Code' ContentthatHubSpotcreatesisalwaysalignedtothe ‘HubSpotCustomer Code'. narrato

  12. 5. The HubSpot content marketing strategy Thoughtleadershipcontent Contentrepurposing Updatingexistingcontent Creatingwell-definedaudience personasandsegmentation High-quality, valuable, learning-focused content narrato

  13. 5.1. Thought leadership content ThoughtleadershipisattheheartofHubSpot’sblogcontent strategy. Detailedguides, how-toarticles, articlesbasedontheirown experiencesandinternalstrategies. Relevantcontentforeachstageoftheiraudience’sjourney, beginnertoadvanced. 5.2. Content repurposing AlargepartofHubSpot'svideocontentisrepurposedfromtheirhigh- authorityblogpostsorresearchreports. Researchreportsarealsorepurposedintoblogposts, ebooks, and more. VideosfromtheirInboundMarketingconferencesrepurposedfor YouTube. narrato

  14. 5.3. Updating existing content OldpostsgetthemostviewsontheHubSpotblog. Butdatagetsoutdatedcausingsearchrankingstodropforoldposts. HubSpotcarriesout ‘historicaloptimization’ togeneratemoretrafficandconversionsfromthem. Ithasincreasedviewsofoldpostsfromorganicsearchbynearly106%. narrato

  15. 5.4 well-defined audience personas and segmentation Well-definedcategoriesonblog, podcast, etc. fordifferentaudience personas. Engaging, relevantcontentforeachaudience/customersegment. Contentgoalsareclearandalignedwithwhateachtheaudience segmentneeds. 5.5 high-quality, valuable, learning-focused content HubSpotAcademyproduceshigh-qualityeducational content. Participantspracticewhattheyhavelearnedwiththehelp ofHubSpottools. Helpscapturenewusersontheirfreetools, throughvaluable contentalone. narrato

  16. 6. Takeaways from the HubSpot Content Marketing strategy Buildcredibilityforyourcontentamongyour audienceisthekey. Honest, authoritative, andhigh-qualitycontentdoes itfaster. Knowwhatyouraudience’schallengesareandoffer solutionsthroughqualitycontent. Breaklegacies, experimentwithnewcontent formats. Createevergreencontentthatyoucanreuseand repurpose. narrato

  17. THANK YOU READ THE FULL ARTICLE: https://blog.narrato.io/how-hubspots-content-marketing-strategy-turned-them-into-the-industry- overlords-a-case-study/ narrato https://narrato.io/

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