Intrapreneurship

2. Session 19 Intrapreneurship

3. Intrapreneurship • Reviewed and discussed the findings of the report: Bosma, Stam, Wennekers (Jan 2010) 'Intrapreneurship - An International Study.’

4. Intrapreneurship • An Intrapreneur is an employee who develops new business activities for their employer. It is also know as ‘corporate entrepreneurship’ or ‘corporate venturing’ • Their role would be parallel to that of the entrepreneur – generating new ideas, creating vision, identifying new opportunities and ways to exploit them. • The role has been described as a ‘change master’ (Kanter, 1985)

5. Intrapreneurs may… • Manage specific projects • Set up new business units • Reinvigorate the whole organisation • Reinvent the industry through a radical vision or change in technology (product or process) • Act as a disruptive force to shake existing managers from their comfort zone • Challenge existing orthodoxy • Question policy – thrive on chaos (Peters, 1989). • Reap the rewards.

6. Recent research found • Intrapreneurs have more interest in starting a new independent business than other employees. • They have more entrepreneurial attitudes and perceptions. • They personally know an entrepreneur who recently started a business and feel that they have the skills. • They see opportunities in their environment and do not have a fear of failure that would prevent them from starting a business. Bosma, Stam, Wennekers (Jan 2010) 'Intrapreneurship - An International Study.'